Positive
Seeking Alpha
1 month ago
Wendy's: Too Cheap To Ignore While It Tries To Revitalize The Brand
Wendy's is rated a buy, with turnaround potential after a ~50% stock drop, backed by their new efforts to revitalize the brand. WEN's Project Fresh targets 200–350 underperforming US closures, brand revitalization, and digital/AI initiatives, aiming to restore sales and customer satisfaction. International markets delivered 8.6% sales growth recently, offsetting some of the US weakness, with the solid free cash flow supporting a sustainable 6.6% dividend yield.