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412 hedge funds and large institutions have $10.6B invested in Wayfair in 2025 Q3 according to their latest regulatory filings, with 127 funds opening new positions, 140 increasing their positions, 96 reducing their positions, and 47 closing their positions.

New
Increased
Maintained
Reduced
Closed

170% more first-time investments, than exits

New positions opened: 127 | Existing positions closed: 47

100% more funds holding in top 10

Funds holding in top 10: 714 (+7)

76% more capital invested

Capital invested by funds: $6.05B → $10.6B (+$4.58B)

46% more repeat investments, than reductions

Existing positions increased: 140 | Existing positions reduced: 96

23% more funds holding

Funds holding: 334412 (+78)

15% more call options, than puts

Call options by funds: $1.42B | Put options by funds: $1.24B

0.62% less ownership

Funds ownership: 113.96%113.35% (-0.62%)

Holders
412
Holders Change
+78
Holders Change %
+23.35%
% of All Funds
5.41%
Holding in Top 10
14
Holding in Top 10 Change
+7
Holding in Top 10 Change %
+100%
% of All Funds
0.18%
New
127
Increased
140
Reduced
96
Closed
47
Calls
$1.42B
Puts
$1.24B
Net Calls
+$184M
Net Calls Change
+$191M
Name Holding Trade Value Shares
Change
Change in
Stake
TWC
351
TD Waterhouse Canada
Ontario, Canada
$9.84K
RFP
352
Root Financial Partners
California
$9.56K +$7.84K +107 New
FFO
353
Fortitude Family Office
Arizona
$9.47K +$293 +4 +4%
SAM
354
Smartleaf Asset Management
Massachusetts
$9.28K +$7.4K +101 +3,367%
BIA
355
Bell Investment Advisors
California
$9.02K
PS
356
Principal Securities
Iowa
$8.93K -$73 -1 -1%
ATC
357
Adirondack Trust Company
New York
$8.93K
BC
358
Barrett & Company
Rhode Island
$8.93K
GWSG
359
GPS Wealth Strategies Group
Colorado
$8.93K
BWL
360
Bogart Wealth LLC
Virginia
$8.04K
CIM
361
Contravisory Investment Management
Massachusetts
$8.04K
HWM
362
Hemington Wealth Management
Virginia
$8K +$6.01K +82 +1,025%
AssetMark Inc
363
AssetMark Inc
California
$7.41K +$1.98K +27 +48%
PFBT
364
Parkside Financial Bank & Trust
Missouri
$7.06K +$73 +1 +1%
WA
365
Westfuller Advisors
New York
$6.25K +$5.13K +70 New
Bessemer Group
366
Bessemer Group
New Jersey
$6K
MAM
367
Meeder Asset Management
Ohio
$5.9K -$2.42K -33 -33%
FP
368
Financial Perspectives
Minnesota
$5.09K
SAM
369
Storebrand Asset Management
Norway
$4.64K
HWA
370
Heartwood Wealth Advisors
Virginia
$4.64K +$3.81K +52 New
Mitsubishi UFJ Asset Management
371
Mitsubishi UFJ Asset Management
Japan
$4.2K
S
372
Sachetta
Massachusetts
$4.02K
TPCW
373
TD Private Client Wealth
New York
$3.84K +$806 +11 +34%
AW
374
Avion Wealth
Texas
$3K
SS
375
SBI Securities
Japan
$2.95K -$1.17K -16 -33%

W Hedge Fund Activity: Q3 2025 in Review

412 of the 7,619 institutional investors tracked by Wall St. Rank reported a position in Wayfair (W) for Q3 2025, worth a combined $10.6B — up 76% from $6.05B a quarter earlier.

Buyers outnumbered sellers: 127 funds opened new W positions and 47 closed out — a net gain of 80 holders — while 140 added to existing stakes and 96 trimmed.

The largest buyer was Arrowstreet Capital, adding an estimated $184M. The largest seller was Alyeska Investment Group, exiting entirely with an estimated $298M sold.

  • 412 institutional investors held Wayfair (W) as of Q3 2025, up from 334 in Q2 2025.
  • Funds reported $10.6B of Wayfair stock for Q3 2025, up 76% quarter-over-quarter.
  • 127 funds opened new Wayfair positions in Q3 2025 and 47 closed out, a net change of +80 holders.
  • The largest Wayfair buyer in Q3 2025 was Arrowstreet Capital, an estimated $184M added.
  • The largest Wayfair seller in Q3 2025 was Alyeska Investment Group, an estimated $298M sold.

Based on aggregated 13F filings for Q3 2025.