Wayfair
About: Wayfair engages in e-commerce in the United States (88% of 2024 sales), Canada, the United Kingdom, and Ireland. It's also embarked on expansion into the brick-and-mortar landscape, with a handful of stores between the AllModern, Birch Lane, Joss & Main, and Wayfair banners. At the end of 2024, the firm offered more than 30 million products from more than 20,000 suppliers under the brands Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold. Its offerings include furniture, everyday and seasonal decor, decorative accents, housewares, as well as advertising and logistics services. Wayfair was founded in 2002 and began trading publicly in 2014.
Employees: 13,500
Fund manager confidence
Based on 2025 Q2 regulatory disclosures by fund managers ($100M+ AUM)
60% more capital invested
Capital invested by funds: $3.78B [Q1] → $6.06B (+$2.28B) [Q2]
42% more first-time investments, than exits
New positions opened: 92 | Existing positions closed: 65
8% more funds holding
Funds holding: 307 [Q1] → 331 (+24) [Q2]
1% less call options, than puts
Call options by funds: $767M | Put options by funds: $774M
4% less repeat investments, than reductions
Existing positions increased: 100 | Existing positions reduced: 104
1.08% less ownership
Funds ownership: 115.07% [Q1] → 113.99% (-1.08%) [Q2]
13% less funds holding in top 10
Funds holding in top 10: 8 [Q1] → 7 (-1) [Q2]
Research analyst outlook
18 Wall Street Analysts provided 1 year price targets over the past 3 months
18 analyst ratings
Guggenheim
Steven Forbes
|
$90
|
Buy
Reiterated
|
27 Aug 2025 |
Jefferies
Jonathan Matuszewski
|
$91
|
Buy
Maintained
|
20 Aug 2025 |
Goldman Sachs
Alexandra Steiger
|
$80
|
Neutral
Maintained
|
6 Aug 2025 |
Zelman & Assoc
|
$96
|
Outperform
Maintained
|
5 Aug 2025 |
Mizuho
David Bellinger
|
$88
|
Outperform
Maintained
|
5 Aug 2025 |
Raymond James
Bobby Griffin
|
$90
|
Strong Buy
Maintained
|
5 Aug 2025 |
Bernstein
Nikhil Devnani
|
$70
|
Market Perform
Maintained
|
5 Aug 2025 |
Wells Fargo
Zachary Fadem
|
$84
|
Overweight
Maintained
|
5 Aug 2025 |
RBC Capital
Steven Shemesh
|
$51
|
Sector Perform
Maintained
|
5 Aug 2025 |
UBS
Michael Lasser
|
$91
|
Buy
Maintained
|
5 Aug 2025 |
Stifel
Mark Kelley
|
$68
|
Hold
Maintained
|
5 Aug 2025 |
BMO Capital
Brian Pitz
|
$68
|
Market Perform
Maintained
|
5 Aug 2025 |
JP Morgan
Christopher Horvers
|
$82
|
Overweight
Maintained
|
5 Aug 2025 |
Citigroup
Ygal Arounian
|
$93
|
Buy
Upgraded
|
5 Aug 2025 |
Needham
Bernie McTernan
|
$83
|
Buy
Maintained
|
4 Aug 2025 |
Canaccord Genuity
Maria Ripps
|
$70
|
Buy
Maintained
|
28 Jul 2025 |
Morgan Stanley
Simeon Gutman
|
$70
|
Overweight
Maintained
|
2 Jul 2025 |
Evercore ISI Group
Oliver Wintermantel
|
$60
|
Outperform
Maintained
|
24 Jun 2025 |
Financial journalist opinion
Based on 23 articles about W published over the past 30 days