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334 hedge funds and large institutions have $6.05B invested in Wayfair in 2025 Q2 according to their latest regulatory filings, with 89 funds opening new positions, 102 increasing their positions, 105 reducing their positions, and 67 closing their positions.

New
Increased
Maintained
Reduced
Closed

59% more capital invested

Capital invested by funds: $3.8B → $6.05B (+$2.25B)

33% more first-time investments, than exits

New positions opened: 89 | Existing positions closed: 67

6% more funds holding

Funds holding: 315334 (+19)

1% less call options, than puts

Call options by funds: $767M | Put options by funds: $774M

3% less repeat investments, than reductions

Existing positions increased: 102 | Existing positions reduced: 105

1.79% less ownership

Funds ownership: 115.76%113.96% (-1.8%)

13% less funds holding in top 10

Funds holding in top 10: 87 (-1)

Holders
334
Holders Change
+19
Holders Change %
+6.03%
% of All Funds
4.4%
Holding in Top 10
7
Holding in Top 10 Change
-1
Holding in Top 10 Change %
-12.5%
% of All Funds
0.09%
New
89
Increased
102
Reduced
105
Closed
67
Calls
$767M
Puts
$774M
Net Calls
-$7.23M
Net Calls Change
-$65.5M
Name Holding Trade Value Shares
Change
Change in
Stake
NA
301
NewEdge Advisors
Louisiana
$1.48K
CIR
302
Clear Investment Research
Georgia
$1.18K +$187 +5 +28%
Fifth Third Bancorp
303
Fifth Third Bancorp
Ohio
$1.07K +$560 +15 +250%
TFGT
304
TS Financial Group (TSFG)
Illinois
$1K -$859 -23 -52%
BG
305
Bollard Group
Massachusetts
$1K
AW
306
Avion Wealth
Texas
$1K +$896 +24 +200%
CFO
307
CVA Family Office
Colorado
$972 +$709 +19 New
CH
308
Cromwell Holdings
Wyoming
$869 +$635 +17 New
AF
309
Advisornet Financial
Minnesota
$767 -$112 -3 -17%
IRC
310
Investors Research Corp
Georgia
$767
MCM
311
MAI Capital Management
Ohio
$563 +$411 +11 New
WCM
312
WealthTrak Capital Management
Virginia
$512 -$373 -10 -50%
BL
313
BFSG LLC
California
$512
UB
314
UMB Bank
Missouri
$409 +$299 +8 New
BGAI
315
Bruce G. Allen Investments
Colorado
$358 -$523 -14 -67%
TFA
316
Toth Financial Advisory
Virginia
$307
Kayne Anderson Rudnick Investment Management
317
Kayne Anderson Rudnick Investment Management
California
$307 +$224 +6 New
TPWA
318
Twin Peaks Wealth Advisors
California
$299 +$149 +4 New
SC
319
SouthState Corp
Florida
$256 -$1.87K -50 -91%
GC
320
Garde Capital
Washington
$256
RS
321
Rakuten Securities
Japan
$256
CFD
322
Creative Financial Designs
Indiana
$256 +$187 +5 New
GEA
323
Glen Eagle Advisors
New Jersey
$205
JWA
324
JFS Wealth Advisors
Pennsylvania
$154 -$37 -1 -25%
SAM
325
Smartleaf Asset Management
Massachusetts
$153 -$10.7K -287 -99%

W Hedge Fund Activity: Q2 2025 in Review

334 of the 7,595 institutional investors tracked by Wall St. Rank reported a position in Wayfair (W) for Q2 2025, worth a combined $6.05B — up 59% from $3.8B a quarter earlier.

Buyers outnumbered sellers: 89 funds opened new W positions and 67 closed out — a net gain of 22 holders — while 102 added to existing stakes and 105 trimmed.

The largest buyer was Capital World Investors, adding an estimated $42M. The largest seller was UBS Group, cutting an estimated $50.7M.

  • 334 institutional investors held Wayfair (W) as of Q2 2025, up from 315 in Q1 2025.
  • Funds reported $6.05B of Wayfair stock for Q2 2025, up 59% quarter-over-quarter.
  • 89 funds opened new Wayfair positions in Q2 2025 and 67 closed out, a net change of +22 holders.
  • The largest Wayfair buyer in Q2 2025 was Capital World Investors, an estimated $42M added.
  • The largest Wayfair seller in Q2 2025 was UBS Group, an estimated $50.7M sold.

Based on aggregated 13F filings for Q2 2025.