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334 hedge funds and large institutions have $6.05B invested in Wayfair in 2025 Q2 according to their latest regulatory filings, with 89 funds opening new positions, 102 increasing their positions, 105 reducing their positions, and 67 closing their positions.

New
Increased
Maintained
Reduced
Closed

59% more capital invested

Capital invested by funds: $3.8B → $6.05B (+$2.25B)

33% more first-time investments, than exits

New positions opened: 89 | Existing positions closed: 67

6% more funds holding

Funds holding: 315334 (+19)

1% less call options, than puts

Call options by funds: $767M | Put options by funds: $774M

3% less repeat investments, than reductions

Existing positions increased: 102 | Existing positions reduced: 105

1.79% less ownership

Funds ownership: 115.76%113.96% (-1.8%)

13% less funds holding in top 10

Funds holding in top 10: 87 (-1)

Holders
334
Holders Change
+19
Holders Change %
+6.03%
% of All Funds
4.4%
Holding in Top 10
7
Holding in Top 10 Change
-1
Holding in Top 10 Change %
-12.5%
% of All Funds
0.09%
New
89
Increased
102
Reduced
105
Closed
67
Calls
$767M
Puts
$774M
Net Calls
-$7.23M
Net Calls Change
-$65.5M
Name Holding Trade Value Shares
Change
Change in
Stake
N
276
Natixis
France
$5.32K +$3.88K +104 New
FFO
277
Fortitude Family Office
Arizona
$5.22K +$3.81K +102 New
BIA
278
Bell Investment Advisors
California
$5.17K +$2.05K +55 +120%
PS
279
Principal Securities
Iowa
$5.17K +$1.01K +27 +36%
BC
280
Barrett & Company
Rhode Island
$5.11K
GWSG
281
GPS Wealth Strategies Group
Colorado
$5.11K
ATC
282
Adirondack Trust Company
New York
$5.11K
MAM
283
Meeder Asset Management
Ohio
$5.06K +$3.69K +99 New
TWD
284
True Wealth Design
Ohio
$4.76K +$2.43K +65 +232%
BWL
285
Bogart Wealth LLC
Virginia
$4.6K +$1.38K +37 +70%
CIM
286
Contravisory Investment Management
Massachusetts
$4.6K +$3.36K +90 New
RIL
287
Rothschild Investment LLC
Illinois
$4.09K -$6.61K -177 -69%
PFBT
288
Parkside Financial Bank & Trust
Missouri
$3.99K -$5.3K -142 -65%
Bessemer Group
289
Bessemer Group
New Jersey
$3K
FP
290
Financial Perspectives
Minnesota
$2.92K
AssetMark Inc
291
AssetMark Inc
California
$2.86K +$2.09K +56 New
SAM
292
Storebrand Asset Management
Norway
$2.66K -$22.2K -594 -92%
CA
293
CoreCap Advisors
Michigan
$2.56K -$1.72K -46 -48%
OCM
294
Orion Capital Management
California
$2.56K
SS
295
SBI Securities
Japan
$2.51K +$597 +16 +48%
Mitsubishi UFJ Asset Management
296
Mitsubishi UFJ Asset Management
Japan
$2.4K
S
297
Sachetta
Massachusetts
$2.3K +$1.68K +45 New
TSMHT
298
Thurston Springer Miller Herd & Titak
Indiana
$1.74K +$261 +7 +26%
CIBC Private Wealth Group
299
CIBC Private Wealth Group
Georgia
$1.69K -$13.3K -357 -92%
TPCW
300
TD Private Client Wealth
New York
$1.64K +$1.19K +32 New

W Hedge Fund Activity: Q2 2025 in Review

334 of the 7,595 institutional investors tracked by Wall St. Rank reported a position in Wayfair (W) for Q2 2025, worth a combined $6.05B — up 59% from $3.8B a quarter earlier.

Buyers outnumbered sellers: 89 funds opened new W positions and 67 closed out — a net gain of 22 holders — while 102 added to existing stakes and 105 trimmed.

The largest buyer was Capital World Investors, adding an estimated $42M. The largest seller was UBS Group, cutting an estimated $50.7M.

  • 334 institutional investors held Wayfair (W) as of Q2 2025, up from 315 in Q1 2025.
  • Funds reported $6.05B of Wayfair stock for Q2 2025, up 59% quarter-over-quarter.
  • 89 funds opened new Wayfair positions in Q2 2025 and 67 closed out, a net change of +22 holders.
  • The largest Wayfair buyer in Q2 2025 was Capital World Investors, an estimated $42M added.
  • The largest Wayfair seller in Q2 2025 was UBS Group, an estimated $50.7M sold.

Based on aggregated 13F filings for Q2 2025.