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412 hedge funds and large institutions have $10.6B invested in Wayfair in 2025 Q3 according to their latest regulatory filings, with 127 funds opening new positions, 140 increasing their positions, 96 reducing their positions, and 47 closing their positions.

New
Increased
Maintained
Reduced
Closed

170% more first-time investments, than exits

New positions opened: 127 | Existing positions closed: 47

100% more funds holding in top 10

Funds holding in top 10: 714 (+7)

76% more capital invested

Capital invested by funds: $6.05B → $10.6B (+$4.58B)

46% more repeat investments, than reductions

Existing positions increased: 140 | Existing positions reduced: 96

23% more funds holding

Funds holding: 334412 (+78)

15% more call options, than puts

Call options by funds: $1.42B | Put options by funds: $1.24B

0.62% less ownership

Funds ownership: 113.96%113.35% (-0.62%)

Holders
412
Holders Change
+78
Holders Change %
+23.35%
% of All Funds
5.41%
Holding in Top 10
14
Holding in Top 10 Change
+7
Holding in Top 10 Change %
+100%
% of All Funds
0.18%
New
127
Increased
140
Reduced
96
Closed
47
Calls
$1.42B
Puts
$1.24B
Net Calls
+$184M
Net Calls Change
+$191M
Name Holding Trade Value Shares
Change
Change in
Stake
IFPG
251
Intrepid Financial Planning Group
Indiana
$447K
OL
252
Optas LLC
Texas
$442K +$5.57K +76 +2%
AT
253
American Trust
Kentucky
$436K +$393K +5,370 New
SCM
254
Sterling Capital Management
North Carolina
$433K -$22K -300 -6%
SM
255
Skaana Management
New York
$424K +$347K +4,743 New
MSRPS
256
Maryland State Retirement & Pension System
Maryland
$423K -$39.1K -534 -10%
Kovitz Investment Group Partners
257
Kovitz Investment Group Partners
Illinois
$411K +$337K +4,606 New
GC
258
Guggenheim Capital
Illinois
$404K +$28.5K +389 +9%
Pathstone Holdings
259
Pathstone Holdings
New Jersey
$403K +$330K +4,506 New
M&T Bank
260
M&T Bank
New York
$395K -$52K -710 -14%
SLAM
261
Swiss Life Asset Management
$394K +$323K +4,409 New
IAA
262
Independent Advisor Alliance
North Carolina
$392K +$321K +4,387 New
IC
263
Inscription Capital
Texas
$386K +$317K +4,322 New
BC
264
Bridgefront Capital
Texas
$384K +$315K +4,295 New
PNC Financial Services Group
265
PNC Financial Services Group
Pennsylvania
$382K +$4.03K +55 +1%
CIBC World Market
266
CIBC World Market
Ontario, Canada
$376K +$308K +4,204 New
Osaic Holdings
267
Osaic Holdings
Arizona
$355K +$40.4K +552 +14%
QCM
268
QRG Capital Management
Illinois
$339K -$212K -2,891 -43%
Lido Advisors
269
Lido Advisors
California
$331K +$271K +3,702 New
KF
270
Krilogy Financial
Missouri
$323K +$235K +3,206 New
GCP
271
GSA Capital Partners
United Kingdom
$319K -$95.6K -1,305 -27%
EI
272
Ethic Inc
New York
$318K +$260K +3,555 New
EF
273
Empowered Funds
Pennsylvania
$312K -$192K -2,620 -43%
SA
274
Sanctuary Advisors
Indiana
$311K +$255K +3,482 New
Northwestern Mutual Wealth Management
275
Northwestern Mutual Wealth Management
Wisconsin
$310K +$73.7K +1,006 +41%

W Hedge Fund Activity: Q3 2025 in Review

412 of the 7,620 institutional investors tracked by Wall St. Rank reported a position in Wayfair (W) for Q3 2025, worth a combined $10.6B — up 76% from $6.05B a quarter earlier.

Buyers outnumbered sellers: 127 funds opened new W positions and 47 closed out — a net gain of 80 holders — while 140 added to existing stakes and 96 trimmed.

The largest buyer was Arrowstreet Capital, adding an estimated $184M. The largest seller was Alyeska Investment Group, exiting entirely with an estimated $298M sold.

  • 412 institutional investors held Wayfair (W) as of Q3 2025, up from 334 in Q2 2025.
  • Funds reported $10.6B of Wayfair stock for Q3 2025, up 76% quarter-over-quarter.
  • 127 funds opened new Wayfair positions in Q3 2025 and 47 closed out, a net change of +80 holders.
  • The largest Wayfair buyer in Q3 2025 was Arrowstreet Capital, an estimated $184M added.
  • The largest Wayfair seller in Q3 2025 was Alyeska Investment Group, an estimated $298M sold.

Based on aggregated 13F filings for Q3 2025.