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316 hedge funds and large institutions have $3.8B invested in Wayfair in 2025 Q1 according to their latest regulatory filings, with 46 funds opening new positions, 122 increasing their positions, 94 reducing their positions, and 66 closing their positions.

New
Increased
Maintained
Reduced
Closed

30% more repeat investments, than reductions

Existing positions increased: 122 | Existing positions reduced: 94

14% more funds holding in top 10

Funds holding in top 10: 78 (+1)

11% more call options, than puts

Call options by funds: $570M | Put options by funds: $511M

5.21% more ownership

Funds ownership: 110.55%115.76% (+5.2%)

7% less funds holding

Funds holding: 339316 (-23)

22% less capital invested

Capital invested by funds: $4.88B → $3.8B (-$1.08B)

30% less first-time investments, than exits

New positions opened: 46 | Existing positions closed: 66

Holders
316
Holders Change
-23
Holders Change %
-6.78%
% of All Funds
4.24%
Holding in Top 10
8
Holding in Top 10 Change
+1
Holding in Top 10 Change %
+14.29%
% of All Funds
0.11%
New
46
Increased
122
Reduced
94
Closed
66
Calls
$570M
Puts
$511M
Net Calls
+$58.3M
Net Calls Change
+$17.3M
Name Holding Trade Value Shares
Change
Change in
Stake
Carson Wealth (CWM LLC)
226
Carson Wealth (CWM LLC)
Nebraska
$56K -$80.8K -1,943 -53%
Franklin Resources
227
Franklin Resources
California
$45.5K +$166 +4 +0.3%
GI
228
GAMMA Investing
California
$42.2K +$25.3K +609 +86%
IA
229
IFP Advisors
Florida
$40.1K -$103K -2,480 -66%
Nomura Asset Management
230
Nomura Asset Management
Japan
$37.2K +$24.9K +600 +107%
DekaBank Deutsche Girozentrale
231
DekaBank Deutsche Girozentrale
Germany
$35K
FDCDDQ
232
Federation des caisses Desjardins du Quebec
Quebec, Canada
$33.7K -$665 -16 -1%
CF
233
Corebridge Financial
Texas
$20.9K -$374 -9 -1%
QL
234
Quarry LP
New York
$20.9K +$14.3K +343 +111%
SAM
235
Storebrand Asset Management
Norway
$20.7K
Jones Financial Companies
236
Jones Financial Companies
Missouri
$19.4K -$707 -17 -3%
BIG
237
Brooklyn Investment Group
New York
$19.1K -$12.4K -299 -33%
SPIA
238
Steward Partners Investment Advisory
New York
$18.3K +$1.04K +25 +5%
SW
239
SVB Wealth
Massachusetts
$18.1K +$23.4K +564 New
CCM
240
Coldstream Capital Management
Washington
$16.3K +$21.2K +510 New
AAP
241
Arax Advisory Partners
Colorado
$16K +$20.5K +492 +6,150%
PA
242
Parallel Advisors
California
$15.4K -$3.78K -91 -16%
Comerica Bank
243
Comerica Bank
Texas
$15.2K -$8.27K -199 -30%
QCG
244
Quadrant Capital Group
Ohio
$14.2K +$1.37K +33 +8%
RTC
245
Riverview Trust Company
Washington
$12.8K
LFG
246
Larson Financial Group
Missouri
$12.8K +$4.12K +99 +33%
CA
247
Crewe Advisors
Utah
$12.3K
LC
248
Lindbrook Capital
California
$12.2K +$3.45K +83 +28%
MPWT
249
MassMutual Private Wealth & Trust
Connecticut
$11.2K +$10.6K +254 +262%
SAM
250
Smartleaf Asset Management
Massachusetts
$9.82K -$4.41K -106 -27%

W Hedge Fund Activity: Q1 2025 in Review

316 of the 7,459 institutional investors tracked by Wall St. Rank reported a position in Wayfair (W) for Q1 2025, worth a combined $3.8B — down 22% from $4.88B a quarter earlier.

Sellers outnumbered buyers: 66 funds closed out of W and 46 opened new positions — a net loss of 20 holders — while 94 trimmed existing stakes and 122 added.

The largest buyer was Alyeska Investment Group, adding an estimated $198M. The largest seller was BNP Paribas Asset Management, cutting an estimated $77.9M.

  • 316 institutional investors held Wayfair (W) as of Q1 2025, down from 339 in Q4 2024.
  • Funds reported $3.8B of Wayfair stock for Q1 2025, down 22% quarter-over-quarter.
  • 46 funds opened new Wayfair positions in Q1 2025 and 66 closed out, a net change of -20 holders.
  • The largest Wayfair buyer in Q1 2025 was Alyeska Investment Group, an estimated $198M added.
  • The largest Wayfair seller in Q1 2025 was BNP Paribas Asset Management, an estimated $77.9M sold.

Based on aggregated 13F filings for Q1 2025.