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PRNewsWire
1 month ago
Wheels Up Introduces a Seamless, Concierge-Level Customer Engagement Model Under a Single Brand
New go-to-market model fully integrates the global aviation platform across programmatic membership, private jet and group charter, and premium commercial solutions ATLANTA, Jan. 27, 2026 /PRNewswire/ -- Wheels Up Experience Inc. (NYSE: UP), a leading provider of on-demand private aviation, today launched a seamless, concierge-level customer engagement model that will deliver individualized, portfolio-wide travel solutions for any trip, from anywhere, to any destination in the world. In a break from the industry standard, the company announced it has unified its full range of customer offerings under a single brand and organizational structure.