Frontier Group Holdings

ULCC

Market cap $1B

Join for $99, earn 12.5K miles in 90 days, and unlock Platinum perks through the end of 2026 including unlimited companion travel, First Class upgrades, free bags, and more DENVER , Oct. 1, 2025 /PRNewswire/ -- Frontier Airlines (Nasdaq: ULCC), America's Low Fare Airline, today announced the launch of its new Platinum Status Challenge, giving travelers the chance to enjoy Elite Platinum Status through the end of next year. By enrolling in the challenge for just $99 and earning 12,500 Elite Status Points within 90 days, participants will unlock Platinum benefits through December 31, 2026, making every trip more rewarding.

Frontier Airlines CEO Barry Biffle fired back at United's CEO for saying the discount airline model is dying in the U.S. United CEO Scott Kirby has long said the budget airline model in the U.S. doesn't work, pointing to higher costs and a need for growth.

No, you're not experiencing déjà vu – Spirit Airlines has filed for bankruptcy again, its second time in less than 12 months. After emerging from bankruptcy in March of this year, Spirit failed to make any traction with its cost-cutting initiatives and filed for bankruptcy protection again in August.

After Spirit filed for bankruptcy for a second time, Frontier is set to benefit. Deutsche Bank analysts upgraded Frontier's stock rating, and its share price jumped 14.5%.

Frontier Airlines is seeking to lure premium flyers of other airlines, who may feel dissatisfied with their current loyalty perks, by offering new travel incentives, according to a top executive of the ultra-low-cost carrier.

Spirit Airlines' second bankruptcy filing in less than a year doesn't seem to bode well for the ultra-low-cost carrier business. One rival's shares rose today anyway.

ULCC struggles with soaring costs, weak earnings revisions, and a 31.1% stock drop despite efficiency efforts.

A rival's issues could provide opportunities for Frontier Group Holdings (ULCC 12.75%). Frontier shares were up more than 25% at the open, and are still up 13% as of 12:45 p.m.

Frontier Airlines announced 20 new routes across major metropolitan areas, which feature some fares going for as low as $29.

Is Spirit Airlines about to breach the final “Frontier”?