ProShares Ultra Consumer Discretionary
12 hedge funds and large institutions have $4.84M invested in ProShares Ultra Consumer Discretionary in 2014 Q3 according to their latest regulatory filings, with 6 funds opening new positions, 2 increasing their positions, 1 reducing their positions, and 0 closing their positions.
100% more funds holding
Funds holding: 6 → 12 (+6)
100% more repeat investments, than reductions
Existing positions increased: 2 | Existing positions reduced: 1
40% less capital invested
Capital invested by funds: $8.05M → $4.84M (-$3.21M)
111.58% less ownership
Funds ownership: 271.95% → 160.37% (-112%)
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
AI
Atria Investments
Charlotte,
North Carolina
|
+$370K |
| 2 |
UCFA
United Capital Financial Advisors
Irving,
Texas
|
+$284K |
| 3 |
Envestnet Asset Management
Chicago,
Illinois
|
+$275K |
| 4 |
VKH
Virtu KCG Holdings
New York
|
+$221K |
| 5 |
U
UBS
Zurich,
Switzerland
|
+$71.8K |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
Susquehanna International Group
Bala Cynwyd,
Pennsylvania
|
-$4.63M |
| Name | Holding | Trade Value |
Shares Change |
Change in Stake |
|
|---|---|---|---|---|---|
1
Goldman Sachs
New York
| $1.93M | +$5.76K | +568 | +0.3% |
|
|
AI
2
Atria Investments
Charlotte,
North Carolina
| $901K | +$370K | +36,472 | +69% |
|
|
3
Susquehanna International Group
Bala Cynwyd,
Pennsylvania
| $886K | -$4.63M | -456,656 | -84% |
|
|
UCFA
4
United Capital Financial Advisors
Irving,
Texas
| $282K | +$284K | +28,040 | New |
|
|
5
Envestnet Asset Management
Chicago,
Illinois
| $273K | +$275K | +27,176 | New |
|
6
HighTower Advisors
Chicago,
Illinois
| $233K | – | – | – |
|
|
VKH
7
Virtu KCG Holdings
New York
| $219K | +$221K | +21,752 | New |
|
|
U
8
UBS
Zurich,
Switzerland
| $71K | +$71.8K | +7,080 | New |
|
|
AIG
9
American International Group
New York
| $19.4K | – | – | – |
|
10
Wells Fargo
San Francisco,
California
| $16K | – | – | – |
|
|
TRCT
11
Tower Research Capital (TRC)
New York
| $5K | +$5.27K | +520 | New |
|
|
PFG
12
Piershale Financial Group
Barrington,
Illinois
| $3K | +$3.08K | +304 | New |
|
UCC Hedge Fund Activity: Q3 2014 in Review
12 of the 3,448 institutional investors tracked by Wall St. Rank reported a position in ProShares Ultra Consumer Discretionary (UCC) for Q3 2014, worth a combined $4.84M — down 40% from $8.05M a quarter earlier.
Buyers outnumbered sellers: 6 funds opened new UCC positions and 0 closed out — a net gain of 6 holders — while 2 added to existing stakes and 1 trimmed.
The largest buyer was Atria Investments, adding an estimated $370K. The largest seller was Susquehanna International Group, cutting an estimated $4.63M.
- 12 institutional investors held ProShares Ultra Consumer Discretionary (UCC) as of Q3 2014, up from 6 in Q2 2014.
- Funds reported $4.84M of ProShares Ultra Consumer Discretionary stock for Q3 2014, down 40% quarter-over-quarter.
- 6 funds opened new ProShares Ultra Consumer Discretionary positions in Q3 2014 and 0 closed out, a net change of +6 holders.
- The largest ProShares Ultra Consumer Discretionary buyer in Q3 2014 was Atria Investments, an estimated $370K added.
- The largest ProShares Ultra Consumer Discretionary seller in Q3 2014 was Susquehanna International Group, an estimated $4.63M sold.
Based on aggregated 13F filings for Q3 2014.