Under Armour Class C
About: Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America, Asia-Pacific, Europe, and elsewhere. Consumers of its performance-based clothing and shoes include professional and amateur athletes, sponsored college and professional teams, and people with active lifestyles. The company sells merchandise through direct-to-consumer, including e-commerce and more than 400 combined factory house and brand house stores, and wholesale channels. The Baltimore-based company was founded in 1996 and is led by controlling shareholder Kevin Plank.
Employees: 14,400
Fund manager confidence
Based on 2025 Q2 regulatory disclosures by fund managers ($100M+ AUM)
9% more capital invested
Capital invested by funds: $915M [Q1] → $1B (+$85.2M) [Q2]
1.49% more ownership
Funds ownership: 74.47% [Q1] → 75.96% (+1.49%) [Q2]
0% more funds holding in top 10
Funds holding in top 10: 2 [Q1] → 2 (+0) [Q2]
3% less funds holding
Funds holding: 308 [Q1] → 300 (-8) [Q2]
11% less first-time investments, than exits
New positions opened: 33 | Existing positions closed: 37
17% less repeat investments, than reductions
Existing positions increased: 76 | Existing positions reduced: 92
26% less call options, than puts
Call options by funds: $3.21M | Put options by funds: $4.32M
Financial journalist opinion
