We are live on ! Find out more

Under Armour Class C

UA

Market cap $2.08B

4.85 USD

-0.03

0.61%

At close Updated Oct 30, 4:00 PM EDT

Pre-market

After hours

4.84

-0.01

0.21%

1 day

-0.61%

5 days

6.83%

1 month

11.49%

3 months

-27.4%

6 months

-20.1%

Year to date

-4.34%

1 year

10.98%

5 years

-74.51%

10 years

-81.25%

About: Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America, Asia-Pacific, Europe, and Latin America. Consumers of its performance-based clothing and shoes include professional and amateur athletes, sponsored college and professional teams, and people with active lifestyles. The company sells merchandise through wholesale partners, company-owned digital channels, and approximately 440 company-owned outlet and full-price stores. The Baltimore-based firm was founded in 1996 and is led by controlling shareholder Kevin Plank.

Employees: 14,100

Consumer Discretionary Apparel Manufacturing

News

Positive

Neutral

Negative

Sentiment 3-Months

Positive 0%

Neutral 41.7%

Negative 58.3%

24/7 Wall Street

Athletic Apparel Stocks Fall as Retail Selling Spreads: Lululemon and Under Armour Drop 4%, Nike Retreats 2%

Athletic apparel is taking the hardest hit in a retail selloff that's spreading well past any single brand, with premium and performance names sliding at more than twice the pace of the broader sector.

Athletic Apparel Stocks Fall as Retail Selling Spreads: Lululemon and Under Armour Drop 4%, Nike Retreats 2%

UNDER ARMOUR ANNOUNCES DATE FOR SECOND QUARTER FISCAL 2027 EARNINGS CONFERENCE CALL

BALTIMORE, Oct 14, 2026 /PRNewswire/ -- Under Armour, Inc. (NYSE: UA, UAA) today announced that it will release its second quarter fiscal 2027 financial results for the quarter ended September 30, 2026, on November 6, 2026, at 6:55 a.m. Eastern Time (ET).

UNDER ARMOUR ANNOUNCES DATE FOR SECOND QUARTER FISCAL 2027 EARNINGS CONFERENCE CALL

From BJ's to Lululemon, retailers are trimming assortments to boost business

Error A technical error has occurred. Please contact the CNBC digital support team, and tell them that error [undefined] occurred at [undefined] for URL [/2026/10/10/from-bjs-to-lululemon-retailers-are-trimming-assortments.html]

From BJ's to Lululemon, retailers are trimming assortments to boost business

Frasers Buys Stake in Sportswear Brand Under Armour

The group—founded by billionaire Mike Ashley—bought 8.8% of the U.S. brand according to a filing.

Retailers Ditch Variety to Beat Supply-Chain Costs and Tariffs

Companies including Under Armour and Helen of Troy are trimming product lineups to focus on bestsellers.

Retailers Ditch Variety to Beat Supply-Chain Costs and Tariffs

Under Armour: Continued Revenue Declines Are A Major Red Flag

Under Armour faces an existential crisis, with its brand image fading and shares down 75% over five years. I reiterate my sell rating, citing worsening sales trends, downward guidance revisions, and a deteriorating earnings profile. UA's SKU reduction strategy and marketing budget cuts may not offset competitive pressures and double-digit declines in Asia.

Under Armour: Continued Revenue Declines Are A Major Red Flag

The Motley Fool

Why Under Armour Stock Was Underwater This Week

This followed an earnings report that disappointed investors. The company lowered its full-year revenue guidance.

Why Under Armour Stock Was Underwater This Week

Under Armour Q1 Earnings Call Highlights

Under Armour NYSE: UA . lowered its fiscal 2027 revenue outlook after first-quarter sales declined 3% to $1.1 billion, citing softer consumer demand in North America and Asia-Pacific and a more promotional retail environment.

Under Armour Q1 Earnings Call Highlights

Proactive Investors

Under Armour slashes revenue outlook as fiscal first quarter sales decline

Under Armour Inc (NYSE:UA) slipped about 2% after the athletic apparel maker reported fiscal first quarter results that included an earnings beat but slightly weaker-than-expected revenue and a more cautious full-year outlook. Under Armour reported adjusted diluted earnings per share of $0.05 for the quarter, ahead of the Wall Street consensus estimate of $0.02.

Under Armour slashes revenue outlook as fiscal first quarter sales decline

Under Armour Posts Lower Revenue on Soft Demand in North America, Asia-Pacific

Under Armour posted lower fiscal first-quarter revenue but the company swung to small profit despite a challenging environment in North America and the Asia-Pacific region.

Under Armour Posts Lower Revenue on Soft Demand in North America, Asia-Pacific

See News Rankings

Price charts implemented using Lightweight Charts™