Under Armour Class C
UA
Market cap $2.63B

6.18 USD

-0.25

3.89%

At close Jun 13, 4:00 PM EDT

After hours

6.22

+0.04

0.65%

1 day

-3.89%

5 days

-3.13%

1 month

3.17%

3 months

-3.59%

6 months

-22.75%

Year to date

-15.11%

1 year

-6.51%

5 years

-29.77%

10 years

-85.96%

About: Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America, Asia-Pacific, Europe, and elsewhere. Consumers of its performance-based clothing and shoes include professional and amateur athletes, sponsored college and professional teams, and people with active lifestyles. The company sells merchandise through direct-to-consumer, including e-commerce and more than 400 combined factory house and brand house stores, and wholesale channels. The Baltimore-based company was founded in 1996 and is led by controlling shareholder Kevin Plank.

Employees: 14,400

Consumer Discretionary Apparel Manufacturing

0

Funds holding %

of 7,296 funds

–

Analysts bullish %

Fund manager confidence

Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)

0.04% more ownership

Funds ownership: 74.41% [Q4 2024] → 74.45% (+0.04%) [Q1 2025]

1% less call options, than puts

Call options by funds: $3.49M | Put options by funds: $3.52M

7% less funds holding

Funds holding: 330 [Q4 2024] → 306 (-24) [Q1 2025]

21% less capital invested

Capital invested by funds: $1.16B [Q4 2024] → $915M (-$246M) [Q1 2025]

23% less repeat investments, than reductions

Existing positions increased: 69 | Existing positions reduced: 90

31% less first-time investments, than exits

New positions opened: 41 | Existing positions closed: 59

33% less funds holding in top 10

Funds holding in top 10: 3 [Q4 2024] → 2 (-1) [Q1 2025]

See Fund Rankings

Research analyst outlook

We haven’t received any recent analyst ratings for UA.

See Analyst Rankings

Financial journalist opinion

Based on 5 articles about UA published over the past 30 days

CNBC Television

How Under Armour lured Steph Curry from Nike

In 2013, Stephen Curry shocked the sneaker world by signing with then-upstart apparel company Under Armour over basketball powerhouse Nike, a defining moment in Curry's business career. In 2023, Under Armour signed a long-term extension with Curry and made him president of the newly formed Curry Brand, housed under the company's banner.

How Under Armour lured Steph Curry from Nike

Why did Stephen Curry pick Under Armour over Nike?

In 2013, Stephen Curry stunned the sports world by signing with Under Armour Inc (NYSE: UAA) a relatively unknown brand in basketball at the time, instead of renewing his deal with Nike Inc (NYSE: NKE), the dominant force in NBA footwear.

Why did Stephen Curry pick Under Armour over Nike?

How Under Armour signed Stephen Curry away from Nike

In 2013, Stephen Curry shocked the sneaker world by signing with then-upstart apparel company Under Armour over basketball powerhouse Nike. The deal was considered a defining moment in Curry's business career.

How Under Armour signed Stephen Curry away from Nike

Under Armour: Positioned For A Turnaround

Under Armour's turnaround is challenged by tariffs and weak sales, but founding CEO Kevin Plank's return brings renewed focus on innovation and premium products. Product resets and SKU cuts have hurt sales, but new launches like the Uncrushable Hat and No Weigh Backpack show promise for higher-margin growth.

Under Armour: Positioned For A Turnaround

Under Armour: Rating Downgrade To Sell As Valuation Upgrade Is Not Justified

I downgraded Under Armour to a sell as revenue continues to decline, and key initiatives show little progress, especially in North America. DTC and footwear segments remain weak, with full-price repositioning and portfolio management strategies failing to revive demand. Tariff risks add significant uncertainty, threatening margins and complicating any turnaround amid already soft consumer demand.

Under Armour: Rating Downgrade To Sell As Valuation Upgrade Is Not Justified

Shark Tank alum Bombas taps former Under Armour exec as CEO as it looks beyond digital roots

Socks and t-shirt company Bombas has appointed longtime retail executive Jason LaRose to be its next CEO as it looks to scale beyond DTC roots.

Shark Tank alum Bombas taps former Under Armour exec as CEO as it looks beyond digital roots

Under Armour, Inc. (UAA) Q4 2025 Earnings Call Transcript

Under Armour, Inc. (NYSE:UAA ) Q4 2025 Earnings Conference Call May 13, 2025 8:30 AM ET Company Participants Lance Allega - SVP, Finance and Capital Markets Kevin Plank - President and CEO Dave Bergman - CFO Conference Call Participants Jay Sole - UBS Simeon Siegel - BMO Capital Markets Sam Poser - Williams Trading Laurent Vasilescu - BNP Paribas Peter McGoldrick - Stifel Krista Jiranek - TD Cowen Operator Good day, and welcome to the Fourth Quarter 2025 Earnings Conference Call. All participants will be in listen-only mode.

Under Armour, Inc. (UAA) Q4 2025 Earnings Call Transcript

Schaeffers Research

Under Armour Stock Impresses With Revenue Beat

Shares of athletic wear name Under Armour Inc (NYSE:UAA) are up 0.8% to trade at $6.26 this morning, enjoying a post-earnings lift on the charts.

Under Armour Stock Impresses With Revenue Beat

Nasdaq Rises Over 1%; Under Armour Posts Strong Q4 Sales

U.S. stocks traded higher this morning, with the Nasdaq Composite gaining around 250 points on Monday.

Nasdaq Rises Over 1%; Under Armour Posts Strong Q4 Sales

Under Armour's stock gains as upbeat outlook shows turnaround gaining ‘traction'

Sports apparel giant expects a slight first-quarter profit, while Wall Street was expecting a breakeven quarter

Under Armour's stock gains as upbeat outlook shows turnaround gaining ‘traction'

See News Rankings

Charts implemented using Lightweight Charts™