Under Armour Class C
About: Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America, Asia-Pacific, Europe, and elsewhere. Consumers of its performance-based clothing and shoes include professional and amateur athletes, sponsored college and professional teams, and people with active lifestyles. The company sells merchandise through direct-to-consumer, including e-commerce and more than 400 combined factory house and brand house stores, and wholesale channels. The Baltimore-based company was founded in 1996 and is led by controlling shareholder Kevin Plank.
Employees: 15,000
Fund manager confidence
Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)
0.07% less ownership
Funds ownership: 74.41% [Q4 2024] → 74.34% (-0.07%) [Q1 2025]
1% less call options, than puts
Call options by funds: $3.49M | Put options by funds: $3.52M
8% less funds holding
Funds holding: 330 [Q4 2024] → 305 (-25) [Q1 2025]
21% less capital invested
Capital invested by funds: $1.16B [Q4 2024] → $914M (-$247M) [Q1 2025]
25% less repeat investments, than reductions
Existing positions increased: 68 | Existing positions reduced: 91
32% less first-time investments, than exits
New positions opened: 40 | Existing positions closed: 59
33% less funds holding in top 10
Funds holding in top 10: 3 [Q4 2024] → 2 (-1) [Q1 2025]
Research analyst outlook
We haven’t received any recent analyst ratings for UA.
Financial journalist opinion
Based on 10 articles about UA published over the past 30 days
