Unity

U

Market cap $14.9B

Unity Software Inc. (U) reached $34.72 at the closing of the latest trading day, reflecting a -7.19% change compared to its last close.

Unity Software (U) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.

Unity Software is rated a buy, positioned at an inflection point for double-digit growth, driven by its CS and GS segments and the Vector launch. U's new Vector AI ad platform is a game-changer, already boosting ad network performance and expected to drive further sequential growth in GS revenues. Strategic partnerships with major industry players and proprietary data create a deepening moat and long-term competitive advantage for U.

SAN FRANCISCO--(BUSINESS WIRE)--Unity (NYSE: U) announced today it will release third quarter 2025 financial results before the market opens on November 5, 2025, with a webcast to follow at 8:30 a.m. ET/5:30 a.m. PT. The webcast and financial results will be accessible at investors.unity.com. A replay of the webcast will also be available on Unity's Investor Relations website. About Unity Software Inc. (Unity) Unity [NYSE: U] offers a suite of tools to create, market, and grow games and interac.

I'm still bullish on Unity, but the higher valuation and underwhelming Q2 results reduce my enthusiasm a bit. Unity's long-term edge lies in its game engine and proprietary user data, which support its advertising business and AI-driven monetization. The new Vector AI ad product shows promise with 15% sequential growth, but it hasn't yet transformed overall Grow division revenues.

From their peak in late 2022, shares of video game engine developer Unity (U 3.99%) have tumbled more than 80%. The company's revenue dropped by 17% in 2024 as Unity reckoned with years of bad decisions, including the expensive acquisition of mobile ad company ironSource and the disastrous rollout and eventual cancellation of onerous fees for developers.

SAN FRANCISCO--(BUSINESS WIRE)-- #unity--Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced the appointment of Chris Feo as Senior Vice President of Sales and Partnerships, Programmatic. Feo will lead growth for the company's Audience Hub offering, helping connect the programmatic ecosystem and brand marketers with gaming audiences through privacy-first identity and high-performance advertising solutions across mobile, web, and connected TV (CTV).

Artificial intelligence (AI) has been a major growth driver for big tech companies, sending their share prices to new highs this year. But investors can still find stocks trading at discounts that are poised to cash in on this opportunity.

Unity Software Inc. (U) reached $36.08 at the closing of the latest trading day, reflecting a -7.39% change compared to its last close.

Unity Software Inc. (U) closed the most recent trading day at $37.89, moving 3.09% from the previous trading session.