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Business Wire
12 days ago
Omdia: Southeast Asia smartphone market shipments decline 9% in 1Q26, as vendors prioritize profitability over share
LONDON--(BUSINESS WIRE)-- #Electronics--Latest research from Omdia shows that Southeast Asia's smartphone market declined 9% year-on-year in 1Q26, with shipments totaling 21.6 million units. However, the standout metric was average selling price (ASP) rather than volume: the ASP reached a record high of $349 in 1Q26, up 19% year-on-year, as memory cost inflation reset device pricing across the region. The divergence between volume and value is a clear signal that the region's vendor landscape is undergoing a.