TrueCar
TRUE
About: TrueCar Inc is a data-driven online platform operating on common technology infrastructure, powered by proprietary data and analytics. It also customizes and operates its platform for affinity group marketing partners, including financial institutions like PenFed and American Express; membership-based organizations like Consumer Reports, AARP, Sam's Club, and AAA; and employee buying programs for large enterprises such as IBM and Walmart. The Company has one operating segment, with three distinct service offerings: Dealer products and services, OEM incentives, and other.
Employees: 349
Fund manager confidence
Based on 2025 Q2 regulatory disclosures by fund managers ($100M+ AUM)
17% more capital invested
Capital invested by funds: $105M [Q1] → $123M (+$17.8M) [Q2]
2% less funds holding
Funds holding: 108 [Q1] → 106 (-2) [Q2]
2.42% less ownership
Funds ownership: 76.11% [Q1] → 73.69% (-2.42%) [Q2]
12% less first-time investments, than exits
New positions opened: 15 | Existing positions closed: 17
36% less repeat investments, than reductions
Existing positions increased: 28 | Existing positions reduced: 44
Financial journalist opinion