Turning Point Brands

TPB

Market cap $1.57B

The tobacco company's FRE nicotine pouches will be featured in the marketing. The deal covers six TKO properties, including UFC.

SANTA MONICA, Calif. & NEW YORK--(BUSINESS WIRE)--TKO Group Holdings, Inc. (NYSE: TKO) today announced a comprehensive multiyear partnership with FRE® Nicotine Pouches (NYSE: TPB), a leading pouch brand designed by users for users. The first-of-its-kind collaboration will connect adult nicotine users to custom integrations and experiences across six TKO-affiliated properties, with FRE becoming the Official Nicotine Pouch Partner of UFC, Zuffa Boxing, PBR, and UFC BJJ, as well as IMG-owned World.

SAN DIEGO, April 06, 2026 (GLOBE NEWSWIRE) -- Johnson Fistel, PLLP is investigating potential claims on behalf of investors of Turning Point Brands, Inc. (NYSE: TPB). The investigation focuses on Turning Point Brands' executive officers and whether investor losses may be recovered under federal securities laws.

Turning Point Brands has a fast-growing nicotine pouch brand called Fre. The FDA is apparently hesitant to approve new nicotine pouch types because of safety concerns for children.

According to a media report, FDA scientists have significant concerns about nicotine pouches. This doesn't bode well for companies that, at least partially, want to build a future on them.

Turning Point Brands reported earnings this week. The company's nicotine pouch business is growing quickly, but it is coming at the expense of short-term profits.

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Apis added 106,948 shares of Turning Point Brands, with an estimated trade value of $10.46 million based on the quarterly average price. Quarter-end position value rose by $12.14 million, reflecting both additional shares and price movement.

Turning Point Brands, Inc. reported consistent growth in Q4, but the stock plummeted -21%. The growth narrative stands fully on nicotine pouches as TPB is increasing marketing and distribution for Fre and Alp. Growth has remained fast, but is guided to slow down. Profitability is under pressure due to massive marketing investments, but revenue growth should ultimately offset TPB's margin pressure.

Cannell Capital sold 128,224 shares of Turning Point Brands in the fourth quarter; the estimated transaction value was $12.54 million based on quarterly average pricing. Meanwhile, the quarter-end position value decreased by $12.18 million, reflecting both trading and price movement.