StubHub Holdings

STUB

Market cap $6.31B

StubHub Holdings (STUB) is rated a buy, driven by its leadership in the secondary ticket marketplace and expansion into primary ticketing. STUB benefits from a massive, growing TAM, strong brand trust, and a network effect that widens its competitive moat and lowers customer acquisition costs. Growth catalysts include the Direct Issuance initiative for primary ticketing and a high-margin advertising revenue stream, both supporting margin expansion.

Goldman Sachs analysts believe StubHub Holdings Inc (NYSE: STUB) is “positively levered” to the large and growing ticketing market.  In a note to clients on Monday, they initiated coverage of the global online ticket platform with a ‘Buy' rating and a 12-month target price of $46 per share.

StubHub Holdings, Inc. (NASDAQ:STUB) is set to accelerate revenue growth as it leverages its dominant resale market share, launches new Direct Issuance initiatives, and rolls out advertising opportunities, aiming to outperform broader online marketplace trends.

StubHub may be best known as the resale site where fans offload concert or sports tickets, but Wedbush thinks the company's next act could be much bigger. The bank has initiated coverage with an “outperform” rating and a $25 price target, arguing that StubHub is evolving from a pure resale marketplace into a diversified ticketing platform with a credible shot at disrupting the primary market.

Shares of StubHub Holding Inc (NYSE:STUB) are 3.5% higher to trade at $19.86 this morning, as a slew of analysts move in with bull notes on the equity.

StubHub stock jumped after multiple Wall Street analysts started their coverage of the company with a positive views.

StubHub Holdings' shares rose nearly 5% in premarket trading on Monday, as Wall Street analysts backed the ticketing platform's potential for long-term growth despite the stock's rocky debut last month.

If you've ever purchased a last-minute ticket for a sold-out concert or game, you've likely utilized StubHub (NYSE:STUB). The platform is now in the spotlight, following its IPO in September 2025.

Six IPOs debuted this week, raising a combined $2.7 billion; ten IPOs and six SPACs submitted initial filings. The IPO market is taking a breather, with no deals currently scheduled for the week ahead, though some smaller issuers may still price. Street research is expected for 4 companies in the week ahead, and 5 lock-up periods will be expiring.

StubHub Holdings, Inc. operates a global marketplace for live event tickets, boasting over 40 million tickets sold across nearly 100 countries. STUB's IPO was priced at $23.50 per share, but shares fell to $20.50 post-listing. Revenue growth has slowed significantly in recent times, with margins under pressure as fee rates decline and operating profits remain volatile.