ScottsMiracle-Gro
About: Scotts Miracle-Gro is the largest purveyor of home lawn and gardening products in the US. The business consists of three reporting segments: US consumer, Hawthorne, and other. The US consumer segment consists of a broad range of lawncare products, including grass seed, fertilizer, and lawn-related weed, animal, and disease control. US consumer typically generates the vast majority of companywide revenue and profits. Hawthorne sells indoor gardening and hydroponic equipment, particularly to the cannabis growing industry, while the other segment primarily consists of lawn and gardening products sold in Canada. Its lawncare and gardening products are well-recognized brands in the US, including Scotts, Miracle-Gro, Roundup, Ortho, and Tomcat.
Employees: 5,300
Fund manager confidence
Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)
303% more call options, than puts
Call options by funds: $163M | Put options by funds: $40.6M
16% more repeat investments, than reductions
Existing positions increased: 163 | Existing positions reduced: 141
3% more first-time investments, than exits
New positions opened: 69 | Existing positions closed: 67
1.06% less ownership
Funds ownership: 73.77% [Q4 2024] → 72.71% (-1.06%) [Q1 2025]
3% less funds holding
Funds holding: 444 [Q4 2024] → 432 (-12) [Q1 2025]
18% less capital invested
Capital invested by funds: $2.81B [Q4 2024] → $2.3B (-$509M) [Q1 2025]
Research analyst outlook
6 Wall Street Analysts provided 1 year price targets over the past 3 months
6 analyst ratings
Wells Fargo Chris Carey 48% 1-year accuracy 25 / 52 met price target | 7%upside $67 | Overweight Maintained | 13 May 2025 |
JP Morgan Jeffrey Zekauskas 25% 1-year accuracy 10 / 40 met price target | 4%upside $65 | Overweight Maintained | 1 May 2025 |
UBS Peter Grom 47% 1-year accuracy 14 / 30 met price target | 14%downside $54 | Neutral Maintained | 1 May 2025 |
Jefferies Jonathan Matuszewski 50% 1-year accuracy 4 / 8 met price target | 10%upside $69 | Buy Upgraded | 7 Apr 2025 |
Truist Securities Bill Chappell 24% 1-year accuracy 9 / 37 met price target | 12%upside $70 | Buy Upgraded | 2 Apr 2025 |
Financial journalist opinion
Based on 15 articles about SMG published over the past 30 days









