Positive
Seeking Alpha
1 month ago
Sturm, Ruger & Company: New Platforms And Entry Into The Accessory Business
Sturm, Ruger & Company is rated buy with 43% upside to a $54.74 intrinsic value, driven by new leadership, capacity expansion, and entry into high-margin accessories. RGR's 2025 reorganization included inventory rationalization, acquisition of Anderson Manufacturing, and launch of three new gun platforms, reversing sales declines. The Anderson acquisition provides manufacturing scale skilled workforce and accelerates RGR's accessory business, expected to boost margins and customer engagement.