The RealReal
REAL
About: The RealReal is the largest pure-play luxury resale platform in the US, generating $1.8 billion in 2024 gross merchandise volume and addressing a niche (personal luxury resale) that had previously been serviced by inefficient upscale boutiques and local pawn shops. The company generates revenue via consignment and first-party sales on its online marketplace, and through a small volume of direct sales. With a hands-on approach that actively sources inventory and authenticates every item on its platform, The RealReal is able to justify much higher take rates than peers, working out to roughly 36% of net merchandise value in 2024, which excludes returns, cancellations, and first-party sales.
Employees: 3,011
Fund manager confidence
Based on 2025 Q2 regulatory disclosures by fund managers ($100M+ AUM)
164% more call options, than puts
Call options by funds: $20.7M | Put options by funds: $7.84M
25% more funds holding in top 10
Funds holding in top 10: 4 [Q1] → 5 (+1) [Q2]
2.1% more ownership
Funds ownership: 81.77% [Q1] → 83.87% (+2.1%) [Q2]
6% more repeat investments, than reductions
Existing positions increased: 67 | Existing positions reduced: 63
3% less funds holding
Funds holding: 208 [Q1] → 201 (-7) [Q2]
7% less capital invested
Capital invested by funds: $490M [Q1] → $456M (-$34.4M) [Q2]
15% less first-time investments, than exits
New positions opened: 35 | Existing positions closed: 41
Research analyst outlook
3 Wall Street Analysts provided 1 year price targets over the past 3 months
3 analyst ratings
B. Riley Securities
Susan Anderson
|
$12
|
Buy
Maintained
|
15 Sep 2025 |
BTIG
Marvin Fong
|
$11
|
Buy
Maintained
|
10 Sep 2025 |
UBS
Kunal Madhukar
|
$8
|
Neutral
Maintained
|
8 Aug 2025 |
Financial journalist opinion