Royal Caribbean

RCL

Market cap $75.6B

Royal Caribbean's pricing discipline and premium demand reveal a more durable yield model, powered by record close-in bookings and higher onboard spending.

Recently, Zacks.com users have been paying close attention to Royal Caribbean (RCL). This makes it worthwhile to examine what the stock has in store.

Cruise demand is gaining steam, with RCL, CCL and NCLH seeing strong bookings, pricing power and investments that could support growth into 2026.

Royal Caribbean stock has soared 37% over the past year, leading the major cruise lines. Six Flags stock has fallen 66% over the past year, the laggard among amusement and theme park operators.

MIAMI, Jan. 8, 2026 /PRNewswire/ -- Miami-Dade County Mayor Daniella Levine Cava, Miami-Dade Board of County Commissioners, PortMiami Director and CEO Hydi Webb, and Royal Caribbean Group Chairman and CEO Jason Liberty led a groundbreaking ceremony for the future new Cruise Terminal G at PortMiami. Delivered by Lemartec-NV2A Joint Venture, in partnership with Perez & Perez Architects & Planners, the project involves the design-build delivery of a state-of-the-art cruise terminal for Royal Caribbean Group designed to meet LEED certification and the capacity to accommodate up to 7,000 passengers.

From a technical perspective, Royal Caribbean (RCL) is looking like an interesting pick, as it just reached a key level of support. RCL recently overtook the 200-day moving average, and this suggests a long-term bullish trend.

Vacationers sailing to Nassau, The Bahamas, can now create their ultimate beach day at the all-inclusive beach club destination with experiences for everyone MIAMI, Jan. 7, 2026 /PRNewswire/ -- Royal Caribbean's Royal Beach Club Paradise Island is officially open. The first-of-its-kind beach club destination welcomed its first vacationers Dec. 23, debuting an all-inclusive beach day that combines the vibrancy and beauty of The Bahamas with Royal Caribbean signature touches.

Trading at approximately $280.16 per share, Royal Caribbean (RCL) is currently about 23% below its 52-week high.

Royal Caribbean has dramatically outpaced its competition in recent years. The cruise operator's financial strength has put it in a great position to grow.

Most cruise line stocks still languish far below their pre-pandemic levels. Royal Caribbean has been consistently setting new all-time record highs for years.