Ferrari

RACE

Market cap $59.9B

LOS ANGELES--(BUSINESS WIRE)-- #168rules--Ferrari Films founder, attorney, and producer Stacy Kemp Ferrari today issued a point-by-point rebuttal to a Forbes article asserting that Section 168(k) of the Internal Revenue Code is "worthless as a tax shelter to raise financing for films." Ferrari contends the article contains critical legal oversights that, if left unchallenged, could mislead investors and producers who may have entirely lawful and well-structured grounds to benefit from the statute. "This ar.

Ferrari's Luce -- the ultra-luxury car maker's first full-electric vehicle -- just made its debut. Even as Lamborghini pulls back on its full-electric vehicle, Ferrari is opting to lead the way.

CNBC's Charlotte Reed travelled to Rome for the highly anticipated launch of Ferrari's first electric vehicle, Luce. The glitzy event gave the world its first look at the Luce, after years of development.

Ferrari remains a compelling medium-to-long-term buy, with a prudent EV strategy anchored by the new Luce model. RACE's valuation has derated to 28-31x forward earnings, offering a rare entry point for a luxury compounder with strong financials and order book visibility through 2027. The company's cautious 2030 mix (20% EV, 40% ICE, 40% hybrid) positions it for luxury EV leadership while preserving brand prestige and mitigating near-term EV adoption risks.

Ferrari CEO Benedetto Vigna said orders are already rolling in for the $640,000 Luce, the brand's first fully electric vehicle.

Ferrari (NYSE:RACE) has spent decades cultivating an image built on scarcity, sound and speed. The Luce, its first fully electric vehicle, has tested all three pillars at once, and the market's verdict was swift: the shares fell as much as 8% in the days following the Rome unveiling, wiping roughly €4 billion to €5 billion from the company's market capitalisation.

Ferrari CEO Benedetto Vigna on Thursday said the cost of the manufacturer's new Luce model was a fair price to pay for innovation. "You have to see Luce to understand that it has nothing to do with Chinese EVs or those by other brands," Vigna said, according to Reuters.

Ferrari's chief executive said on ​Thursday strong media attention ‌around its first all-electric car Luce may have led ​some to believe ​the luxury sports car group ⁠would replace other, ​traditional engines, but stressed that ​was not the case.

Ferrari's first electric car, the Luce, is off to a bad start. The $640,000 EV was torn apart by the internet, sparking a share price drop for Ferrari.

Ferrari faced an investor backlash after the unveiling of its new Luce model, its first fully electric car. The company's stock fell 8% on Tuesday, the first trading session after the car was unveiled.