Primo Brands

PRMB

Market cap $8.77B

Primo Brands' premium-water demand and capacity expansion lift sales mix, but freight, weather and service costs restrain margin gains.

Primo Brands' premium-water surge and improving delivery metrics support sales momentum, but margin, freight and integration costs keep the outlook balanced.

PRMB's sales momentum, premium-water growth and cash flow support the case, but weak margins and leverage favor patience over buying.

TAMPA, Fla. and STAMFORD, Conn.

TAMPA, FL and STAMFORD, CT, July 1, 2026 /PRNewswire/ - Primo Brands Corporation (NYSE: PRMB) ("Primo Brands" or the "Company"), today announced that the Company will release its 2026 second quarter financial results on Wednesday, August 5, 2026 at approximately 6:00 a.m. Eastern Time.

Fresh short‑interest data for late June shows a tightly packed group of mid‑ and large‑cap names where bearish positioning has reached extreme territory, setting the stage for violent moves if sentiment flips.

Primo Brands Corporation is rated BUY, benefiting from strong secular demand, premium brand growth, and operational synergies post-merger. Primo Brands trades at a 21% discount to peak EV/EBITDA, with accelerating revenue and EBITDA growth expected through 2026. Premium brands grew 43% YoY in 1Q26, while cost initiatives and direct-to-consumer sales drive efficiency and predictable revenue.

Short sellers are piling into a wide-ranging group of names, with the latest Benzinga Pro data showing elevated bearish positioning across 10 stocks with short interest ranging from 37% to 87%.

Primo Brands Corporation (PRMB) Presents at 23rd annual dbAccess Global Consumer Conference Transcript

TAMPA, Fla. and STAMFORD, Conn.