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Innovator US Equity Power Buffer ETF May
PMAY

175 hedge funds and large institutions have $450M invested in Innovator US Equity Power Buffer ETF May in 2024 Q2 according to their latest regulatory filings, with 32 funds opening new positions, 73 increasing their positions, 39 reducing their positions, and 7 closing their positions.

New
Increased
Maintained
Reduced
Closed

357% more first-time investments, than exits

New positions opened: 32 | Existing positions closed: 7

87% more repeat investments, than reductions

Existing positions increased: 73 | Existing positions reduced: 39

40% more capital invested

Capital invested by funds: $322M → $450M (+$127M)

14% more funds holding

Funds holding: 154 → 175 (+21)

2.06% more ownership

Funds ownership: 74.3% → 76.36% (+2.1%)

0% more funds holding in top 10

Funds holding in top 10: 2 → 2 (0)

Holders
175
Holders Change
+21
Holders Change %
+13.64%
% of All Funds
2.53%
Holding in Top 10
2
Holding in Top 10 Change
–
Holding in Top 10 Change %
–
% of All Funds
0.03%
New
32
Increased
73
Reduced
39
Closed
7
Calls
–
Puts
–
Net Calls
–
Net Calls Change
–

Top Buyers

Rank Fund Capital Flow
1
BCM
Brookstone Capital Management
Illinois
+$26.1M
2
AllianceBernstein
AllianceBernstein
Tennessee
+$22.8M
3
AF
Allworth Financial
California
+$9.54M
4
Kovitz Investment Group Partners
Kovitz Investment Group Partners
Illinois
+$8.71M
5
Osaic Holdings
Osaic Holdings
Arizona
+$7.1M

Top Sellers

Rank Fund Capital Flow
1
LNC
Lincoln National Corp
Pennsylvania
-$5.78M
2
Jane Street
Jane Street
New York
-$1.93M
3
MSRI
Michael S. Ryan Inc
New York
-$1.19M
4
CW
CreativeOne Wealth
Kansas
-$667K
5
Citadel Advisors
Citadel Advisors
Florida
-$534K
Name Holding Trade Value Shares
Change 		Change in
Stake
CFS
151
CRA Financial Services
New Jersey
$209K +$204K +6,125 New
MWS
152
Maxwell Wealth Strategies
California
$209K – – –
TW
153
Transform Wealth
Colorado
$208K +$203K +6,110 New
GS
154
GTS Securities
New York
$203K +$198K +5,939 New
Royal Bank of Canada
155
Royal Bank of Canada
Ontario, Canada
$183K +$58.2K +1,750 +48%
UBS Group
156
UBS Group
Switzerland
$164K +$152K +4,581 +2,027%
CFGS
157
Concourse Financial Group Securities
Alabama
$162K – – –
PS
158
Principal Securities
Iowa
$128K -$40.6K -1,220 -24%
PTC
159
Private Trust Company
Ohio
$117K +$114K +3,438 New
CA
160
Continuum Advisory
Idaho
$99.4K +$25.9K +780 +37%
SWM
161
Sugarloaf Wealth Management
Georgia
$92.1K – – –
Comerica Bank
162
Comerica Bank
Texas
$68.2K – – –
WWMSC
163
Wagner Wealth Management (South Carolina)
South Carolina
$61.4K – – –
CHC
164
City Holding Co
West Virginia
$57.2K -$1.43K -43 -3%
BWM
165
BigSur Wealth Management
Florida
$51.2K +$49.9K +1,500 New
CB
166
CNB Bank
Pennsylvania
$35.7K – – –
CIAS
167
Capital Investment Advisory Services
North Carolina
$35.3K – – –
HBW
168
Hazlett, Burt & Watson
West Virginia
$32K +$15K +450 +90%
JP Morgan Chase
169
JP Morgan Chase
New York
$14.7K +$5.72K +172 +66%
ACM
170
Anfield Capital Management
California
$11.9K +$11.6K +350 New
Northwestern Mutual Wealth Management
171
Northwestern Mutual Wealth Management
Wisconsin
$10.8K +$10.5K +316 New
MIM
172
Macroview Investment Management
Maryland
$10.4K +$10.1K +304 New
RIL
173
Rothschild Investment LLC
Illinois
$6.82K – – –
LFG
174
Larson Financial Group
Missouri
$6K – – –
Carson Wealth (CWM LLC)
175
Carson Wealth (CWM LLC)
Nebraska
$1K +$1.1K +33 New
4 5 6
7
8

PMAY Hedge Fund Activity: Q2 2024 in Review

175 of the 6,924 institutional investors tracked by Wall St. Rank reported a position in Innovator US Equity Power Buffer ETF May (PMAY) for Q2 2024, worth a combined $450M — up 40% from $322M a quarter earlier.

Buyers outnumbered sellers: 32 funds opened new PMAY positions and 7 closed out — a net gain of 25 holders — while 73 added to existing stakes and 39 trimmed.

The largest buyer was Brookstone Capital Management, adding an estimated $26.1M. The largest seller was Lincoln National Corp, exiting entirely with an estimated $5.78M sold.

  • 175 institutional investors held Innovator US Equity Power Buffer ETF May (PMAY) as of Q2 2024, up from 154 in Q1 2024.
  • Funds reported $450M of Innovator US Equity Power Buffer ETF May stock for Q2 2024, up 40% quarter-over-quarter.
  • 32 funds opened new Innovator US Equity Power Buffer ETF May positions in Q2 2024 and 7 closed out, a net change of +25 holders.
  • The largest Innovator US Equity Power Buffer ETF May buyer in Q2 2024 was Brookstone Capital Management, an estimated $26.1M added.
  • The largest Innovator US Equity Power Buffer ETF May seller in Q2 2024 was Lincoln National Corp, an estimated $5.78M sold.

Based on aggregated 13F filings for Q2 2024.