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Innovator US Equity Power Buffer ETF May
PMAY

181 hedge funds and large institutions have $503M invested in Innovator US Equity Power Buffer ETF May in 2025 Q2 according to their latest regulatory filings, with 22 funds opening new positions, 74 increasing their positions, 42 reducing their positions, and 10 closing their positions.

New
Increased
Maintained
Reduced
Closed

120% more first-time investments, than exits

New positions opened: 22 | Existing positions closed: 10

76% more repeat investments, than reductions

Existing positions increased: 74 | Existing positions reduced: 42

31% more capital invested

Capital invested by funds: $384M → $503M (+$119M)

6% more funds holding

Funds holding: 170 → 181 (+11)

2.27% more ownership

Funds ownership: 76.81% → 79.07% (+2.3%)

Holders
181
Holders Change
+11
Holders Change %
+6.47%
% of All Funds
2.38%
Holding in Top 10
2
Holding in Top 10 Change
+2
Holding in Top 10 Change %
% of All Funds
0.03%
New
22
Increased
74
Reduced
42
Closed
10
Calls
–
Puts
–
Net Calls
–
Net Calls Change
–

Top Buyers

Rank Fund Capital Flow
1
AllianceBernstein
AllianceBernstein
Tennessee
+$28.2M
2
PCM
Penserra Capital Management
California
+$6.91M
3
W
WPWealth
Texas
+$5.57M
4
MSA
McAlister Sweet & Associates
Texas
+$4.54M
5
Wealth Enhancement Advisory Services
Wealth Enhancement Advisory Services
Minnesota
+$4.36M

Top Sellers

Rank Fund Capital Flow
1
AWM
AE Wealth Management
Kansas
-$2.56M
2
SCA
Stuart Chaussee & Associates
California
-$2.34M
3
AIA
AssuredPartners Investment Advisors
Florida
-$1.54M
4
OMC
Old Mission Capital
Illinois
-$1.38M
5
TC
TownSquare Capital
Utah
-$1.12M
Name Holding Trade Value Shares
Change 		Change in
Stake
SWM
76
Spire Wealth Management
Virginia
$949K +$505K +13,940 +125%
LWM
77
Lakeridge Wealth Management
Ohio
$907K +$97.5K +2,691 +13%
BCM
78
Beck Capital Management
Texas
$901K -$5.72K -158 -0.7%
BEI
79
Benjamin Edwards Inc
Missouri
$896K -$28.8K -795 -3%
SCA
80
Stuart Chaussee & Associates
California
$831K -$2.34M -64,630 -75%
CPIG
81
Chicago Partners Investment Group
Illinois
$810K – – –
DI
82
Diligent Investors
California
$794K +$290K +8,000 +62%
BA
83
Bellwether Advisors
Nebraska
$726K – – –
FFN
84
Focus Financial Network
Minnesota
$717K -$89.6K -2,473 -12%
Cerity Partners
85
Cerity Partners
New York
$699K +$116K +3,200 +21%
PWM
86
Palumbo Wealth Management
New York
$694K – – –
SPIA
87
Steward Partners Investment Advisory
New York
$688K – – –
AIA
88
AssuredPartners Investment Advisors
Florida
$681K -$1.54M -42,386 -70%
BAM
89
Belpointe Asset Management
Nevada
$680K +$652K +17,996 New
BWM
90
BCS Wealth Management
Tennessee
$642K +$20.5K +566 +3%
SNWA
91
Siligmueller & Norvid Wealth Advisors
Illinois
$632K – – –
MSFS
92
Main Street Financial Solutions
Pennsylvania
$627K – – –
KWM
93
Kingsview Wealth Management
Oregon
$620K -$23K -634 -4%
MFG
94
Merit Financial Group
Georgia
$594K +$569K +15,722 New
CWG
95
Cornerstone Wealth Group
North Carolina
$593K +$118K +3,255 +26%
JCM
96
Jacobi Capital Management
Pennsylvania
$592K – – –
RA
97
RiverTree Advisors
Florida
$587K – – –
MOS
98
MGO One Seven
Ohio
$574K +$550K +15,196 New
SAM
99
Secure Asset Management
Michigan
$574K – – –
SI
100
Stephens Inc
Arkansas
$573K – – –
2 3
4
5 6

PMAY Hedge Fund Activity: Q2 2025 in Review

181 of the 7,595 institutional investors tracked by Wall St. Rank reported a position in Innovator US Equity Power Buffer ETF May (PMAY) for Q2 2025, worth a combined $503M — up 31% from $384M a quarter earlier.

Buyers outnumbered sellers: 22 funds opened new PMAY positions and 10 closed out — a net gain of 12 holders — while 74 added to existing stakes and 42 trimmed.

The largest buyer was AllianceBernstein, adding an estimated $28.2M. The largest seller was AE Wealth Management, cutting an estimated $2.56M.

  • 181 institutional investors held Innovator US Equity Power Buffer ETF May (PMAY) as of Q2 2025, up from 170 in Q1 2025.
  • Funds reported $503M of Innovator US Equity Power Buffer ETF May stock for Q2 2025, up 31% quarter-over-quarter.
  • 22 funds opened new Innovator US Equity Power Buffer ETF May positions in Q2 2025 and 10 closed out, a net change of +12 holders.
  • The largest Innovator US Equity Power Buffer ETF May buyer in Q2 2025 was AllianceBernstein, an estimated $28.2M added.
  • The largest Innovator US Equity Power Buffer ETF May seller in Q2 2025 was AE Wealth Management, an estimated $2.56M sold.

Based on aggregated 13F filings for Q2 2025.