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Innovator US Equity Power Buffer ETF May
PMAY

170 hedge funds and large institutions have $384M invested in Innovator US Equity Power Buffer ETF May in 2025 Q1 according to their latest regulatory filings, with 10 funds opening new positions, 12 increasing their positions, 83 reducing their positions, and 19 closing their positions.

New
Increased
Maintained
Reduced
Closed

0.06% more ownership

Funds ownership: 76.75% → 76.81% (+0.06%)

6% less capital invested

Capital invested by funds: $406M → $384M (-$22.4M)

7% less funds holding

Funds holding: 183 → 170 (-13)

47% less first-time investments, than exits

New positions opened: 10 | Existing positions closed: 19

86% less repeat investments, than reductions

Existing positions increased: 12 | Existing positions reduced: 83

Holders
170
Holders Change
-13
Holders Change %
-7.1%
% of All Funds
2.28%
Holding in Top 10
–
Holding in Top 10 Change
–
Holding in Top 10 Change %
–
% of All Funds
–
New
10
Increased
12
Reduced
83
Closed
19
Calls
–
Puts
–
Net Calls
–
Net Calls Change
–

Top Buyers

Rank Fund Capital Flow
1
LPL Financial
LPL Financial
California
+$5.13M
2
OMC
Old Mission Capital
Illinois
+$2.81M
3
PCM
Penserra Capital Management
California
+$1.7M
4
Susquehanna International Group
Susquehanna International Group
Pennsylvania
+$740K
5
Citadel Advisors
Citadel Advisors
Florida
+$522K

Top Sellers

Rank Fund Capital Flow
1
Osaic Holdings
Osaic Holdings
Arizona
-$3.38M
2
AllianceBernstein
AllianceBernstein
Tennessee
-$3M
3
CA
CoreCap Advisors
Michigan
-$2.81M
4
MSA
McAlister Sweet & Associates
Texas
-$2.37M
5
AWAG
ARS Wealth Advisors Group
Florida
-$2.1M
Name Holding Trade Value Shares
Change 		Change in
Stake
BA
76
Bellwether Advisors
Nebraska
$688K -$18.7K -517 -3%
PWM
77
Palumbo Wealth Management
New York
$657K – – –
SPIA
78
Steward Partners Investment Advisory
New York
$652K -$9.22K -255 -1%
CIA
79
Cape Investment Advisory
Georgia
$646K – – –
OWA
80
Outlook Wealth Advisors
Texas
$633K -$96.8K -2,677 -13%
KWM
81
Kingsview Wealth Management
Oregon
$610K -$36.2K -1,000 -6%
SNWA
82
Siligmueller & Norvid Wealth Advisors
Illinois
$597K – – –
MSFS
83
Main Street Financial Solutions
Pennsylvania
$594K -$6.15K -170 -1%
BWM
84
BCS Wealth Management
Tennessee
$588K -$65.9K -1,822 -10%
JCM
85
Jacobi Capital Management
Pennsylvania
$561K – – –
RA
86
RiverTree Advisors
Florida
$557K – – –
Cerity Partners
87
Cerity Partners
New York
$548K -$18.1K -500 -3%
AQR Capital Management
88
AQR Capital Management
Connecticut
$548K – – –
SAM
89
Secure Asset Management
Michigan
$543K – – –
SI
90
Stephens Inc
Arkansas
$543K -$33.4K -925 -6%
AAP
91
Arax Advisory Partners
Colorado
$541K – – –
SAF
92
Smith Anglin Financial
Texas
$539K – – –
UBS Group
93
UBS Group
Switzerland
$534K +$500K +13,831 +1,274%
BFC
94
Bedel Financial Consulting
Indiana
$522K – – –
VPF
95
Vantage Point Financial
Illinois
$508K -$6.04K -167 -1%
USCWA
96
U.S. Capital Wealth Advisors
Texas
$487K +$4.08K +113 +0.8%
DI
97
Diligent Investors
California
$466K – – –
MAM
98
Milestone Asset Management
Pennsylvania
$460K -$9.87K -273 -2%
S
99
SignatureFD
Georgia
$446K – – –
CWG
100
Cornerstone Wealth Group
North Carolina
$445K – – –
2 3
4
5 6

PMAY Hedge Fund Activity: Q1 2025 in Review

170 of the 7,459 institutional investors tracked by Wall St. Rank reported a position in Innovator US Equity Power Buffer ETF May (PMAY) for Q1 2025, worth a combined $384M — down 5.5% from $406M a quarter earlier.

Sellers outnumbered buyers: 19 funds closed out of PMAY and 10 opened new positions — a net loss of 9 holders — while 83 trimmed existing stakes and 12 added.

The largest buyer was LPL Financial, adding an estimated $5.13M. The largest seller was Osaic Holdings, cutting an estimated $3.38M.

  • 170 institutional investors held Innovator US Equity Power Buffer ETF May (PMAY) as of Q1 2025, down from 183 in Q4 2024.
  • Funds reported $384M of Innovator US Equity Power Buffer ETF May stock for Q1 2025, down 5.5% quarter-over-quarter.
  • 10 funds opened new Innovator US Equity Power Buffer ETF May positions in Q1 2025 and 19 closed out, a net change of -9 holders.
  • The largest Innovator US Equity Power Buffer ETF May buyer in Q1 2025 was LPL Financial, an estimated $5.13M added.
  • The largest Innovator US Equity Power Buffer ETF May seller in Q1 2025 was Osaic Holdings, an estimated $3.38M sold.

Based on aggregated 13F filings for Q1 2025.