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Innovator US Equity Power Buffer ETF May
PMAY

181 hedge funds and large institutions have $503M invested in Innovator US Equity Power Buffer ETF May in 2025 Q2 according to their latest regulatory filings, with 22 funds opening new positions, 74 increasing their positions, 42 reducing their positions, and 10 closing their positions.

New
Increased
Maintained
Reduced
Closed

120% more first-time investments, than exits

New positions opened: 22 | Existing positions closed: 10

76% more repeat investments, than reductions

Existing positions increased: 74 | Existing positions reduced: 42

31% more capital invested

Capital invested by funds: $384M → $503M (+$119M)

6% more funds holding

Funds holding: 170 → 181 (+11)

2.27% more ownership

Funds ownership: 76.81% → 79.07% (+2.3%)

Holders
181
Holders Change
+11
Holders Change %
+6.47%
% of All Funds
2.38%
Holding in Top 10
2
Holding in Top 10 Change
+2
Holding in Top 10 Change %
% of All Funds
0.03%
New
22
Increased
74
Reduced
42
Closed
10
Calls
–
Puts
–
Net Calls
–
Net Calls Change
–

Top Buyers

Rank Fund Capital Flow
1
AllianceBernstein
AllianceBernstein
Tennessee
+$28.2M
2
PCM
Penserra Capital Management
California
+$6.91M
3
W
WPWealth
Texas
+$5.57M
4
MSA
McAlister Sweet & Associates
Texas
+$4.54M
5
Wealth Enhancement Advisory Services
Wealth Enhancement Advisory Services
Minnesota
+$4.36M

Top Sellers

Rank Fund Capital Flow
1
AWM
AE Wealth Management
Kansas
-$2.56M
2
SCA
Stuart Chaussee & Associates
California
-$2.34M
3
AIA
AssuredPartners Investment Advisors
Florida
-$1.54M
4
OMC
Old Mission Capital
Illinois
-$1.38M
5
TC
TownSquare Capital
Utah
-$1.12M
Name Holding Trade Value Shares
Change 		Change in
Stake
VWA
51
Visionary Wealth Advisors
Illinois
$1.61M -$21.2K -586 -1%
OMC
52
Old Mission Capital
Illinois
$1.5M -$1.38M -38,117 -49%
WCM
53
Weaver Capital Management
Georgia
$1.49M -$468K -12,922 -25%
DFA
54
DHJJ Financial Advisors
Illinois
$1.45M +$160K +4,428 +13%
VA
55
Valmark Advisers
Ohio
$1.45M +$75.5K +2,086 +6%
SWA
56
Stratos Wealth Advisors
Ohio
$1.43M – – –
AA
57
Advisory Alpha
Michigan
$1.4M +$7.32K +202 +0.5%
FCFC
58
First Commonwealth Financial Corp
Pennsylvania
$1.4M -$40.3K -1,113 -3%
W
59
Wealthquest
Ohio
$1.38M -$5.61K -155 -0.4%
PFGIA
60
Patriot Financial Group Insurance Agency
Massachusetts
$1.37M +$106K +2,919 +9%
FMWA
61
Forvis Mazars Wealth Advisors
Missouri
$1.33M -$81.2K -2,243 -6%
BWM
62
BCGM Wealth Management
Indiana
$1.31M – – –
CPA
63
Clear Point Advisors
New York
$1.27M -$6.92K -191 -0.6%
GCP
64
Gill Capital Partners
Colorado
$1.23M -$524K -14,472 -31%
WCG
65
Weaver Consulting Group
California
$1.19M +$159K +4,404 +16%
EWM
66
Evermay Wealth Management
Virginia
$1.18M +$255K +7,032 +29%
Q1WB
67
Quest 10 Wealth Builders
Virginia
$1.16M +$38.2K +1,055 +4%
VBFG
68
Vishria Bird Financial Group
Tennessee
$1.15M – – –
FPAS
69
Focus Partners Advisor Solutions
Missouri
$1.14M +$1.09M +30,104 New
SW
70
Schulz Wealth
Texas
$1.13M -$45.3K -1,250 -4%
LBC
71
Leigh Baldwin & Co
New York
$1.05M +$32.6K +900 +3%
Mariner
72
Mariner
Kansas
$1.01M – – –
AFGAS
73
Allegiance Financial Group Advisory Services
Virginia
$1.01M – – –
FFA
74
Fragasso Financial Advisors
Pennsylvania
$952K – – –
CIA
75
Cape Investment Advisory
Georgia
$950K +$257K +7,100 +39%
1 2
3
4 5

PMAY Hedge Fund Activity: Q2 2025 in Review

181 of the 7,595 institutional investors tracked by Wall St. Rank reported a position in Innovator US Equity Power Buffer ETF May (PMAY) for Q2 2025, worth a combined $503M — up 31% from $384M a quarter earlier.

Buyers outnumbered sellers: 22 funds opened new PMAY positions and 10 closed out — a net gain of 12 holders — while 74 added to existing stakes and 42 trimmed.

The largest buyer was AllianceBernstein, adding an estimated $28.2M. The largest seller was AE Wealth Management, cutting an estimated $2.56M.

  • 181 institutional investors held Innovator US Equity Power Buffer ETF May (PMAY) as of Q2 2025, up from 170 in Q1 2025.
  • Funds reported $503M of Innovator US Equity Power Buffer ETF May stock for Q2 2025, up 31% quarter-over-quarter.
  • 22 funds opened new Innovator US Equity Power Buffer ETF May positions in Q2 2025 and 10 closed out, a net change of +12 holders.
  • The largest Innovator US Equity Power Buffer ETF May buyer in Q2 2025 was AllianceBernstein, an estimated $28.2M added.
  • The largest Innovator US Equity Power Buffer ETF May seller in Q2 2025 was AE Wealth Management, an estimated $2.56M sold.

Based on aggregated 13F filings for Q2 2025.