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Innovator US Equity Power Buffer ETF May
PMAY

181 hedge funds and large institutions have $503M invested in Innovator US Equity Power Buffer ETF May in 2025 Q2 according to their latest regulatory filings, with 22 funds opening new positions, 74 increasing their positions, 42 reducing their positions, and 10 closing their positions.

New
Increased
Maintained
Reduced
Closed

120% more first-time investments, than exits

New positions opened: 22 | Existing positions closed: 10

76% more repeat investments, than reductions

Existing positions increased: 74 | Existing positions reduced: 42

31% more capital invested

Capital invested by funds: $384M → $503M (+$119M)

6% more funds holding

Funds holding: 170 → 181 (+11)

2.27% more ownership

Funds ownership: 76.81% → 79.07% (+2.3%)

Holders
181
Holders Change
+11
Holders Change %
+6.47%
% of All Funds
2.38%
Holding in Top 10
2
Holding in Top 10 Change
+2
Holding in Top 10 Change %
% of All Funds
0.03%
New
22
Increased
74
Reduced
42
Closed
10
Calls
–
Puts
–
Net Calls
–
Net Calls Change
–

Top Buyers

Rank Fund Capital Flow
1
AllianceBernstein
AllianceBernstein
Tennessee
+$28.2M
2
PCM
Penserra Capital Management
California
+$6.91M
3
W
WPWealth
Texas
+$5.57M
4
MSA
McAlister Sweet & Associates
Texas
+$4.54M
5
Wealth Enhancement Advisory Services
Wealth Enhancement Advisory Services
Minnesota
+$4.36M

Top Sellers

Rank Fund Capital Flow
1
AWM
AE Wealth Management
Kansas
-$2.56M
2
SCA
Stuart Chaussee & Associates
California
-$2.34M
3
AIA
AssuredPartners Investment Advisors
Florida
-$1.54M
4
OMC
Old Mission Capital
Illinois
-$1.38M
5
TC
TownSquare Capital
Utah
-$1.12M
Name Holding Trade Value Shares
Change 		Change in
Stake
IFG
26
Independent Financial Group
California
$3.33M +$2.93M +80,834 +1,126%
AWM
27
AE Wealth Management
Kansas
$3.27M -$2.56M -70,797 -45%
CRWM
28
Castle Rock Wealth Management
California
$3.26M -$95.1K -2,625 -3%
Janney Montgomery Scott
29
Janney Montgomery Scott
Pennsylvania
$3.14M +$227K +6,278 +8%
Focus Partners Wealth
30
Focus Partners Wealth
Massachusetts
$3.05M -$174K -4,800 -6%
CA
31
CoreCap Advisors
Michigan
$2.96M +$1.75M +48,276 +161%
Cambridge Investment Research Advisors
32
Cambridge Investment Research Advisors
Iowa
$2.93M +$420K +11,594 +18%
OIA
33
OneDigital Investment Advisors
Kansas
$2.93M +$1.41M +38,906 +101%
IA
34
IFP Advisors
Florida
$2.81M -$113K -3,125 -4%
MML Investors Services
35
MML Investors Services
Massachusetts
$2.65M +$1.72M +47,411 +208%
WA
36
Wealth Alliance
New York
$2.62M +$444K +12,266 +22%
CB
37
Chris Bulman
California
$2.59M +$624K +17,222 +34%
CA
38
Corrado Advisors
New Jersey
$2.58M +$501K +13,842 +25%
PF
39
Phoenix Financial
Israel
$2.46M +$2.36M +65,175 New
WTFG
40
Wood Tarver Financial Group
Idaho
$2.44M +$38.9K +1,074 +2%
CW
41
CreativeOne Wealth
Kansas
$2.23M +$1.11M +30,603 +108%
MCM
42
MAI Capital Management
Ohio
$2.23M +$288K +7,944 +16%
SAG
43
SageView Advisory Group
California
$2.22M +$2.1M +58,076 New
CAPTRUST Financial Advisors
44
CAPTRUST Financial Advisors
North Carolina
$2.08M +$196K +5,400 +11%
EWA
45
EP Wealth Advisors
California
$2.05M -$28.6K -790 -1%
William Blair & Company
46
William Blair & Company
Illinois
$1.87M +$1.47M +40,728 +459%
Susquehanna International Group
47
Susquehanna International Group
Pennsylvania
$1.87M +$236K +6,519 +15%
LWA
48
Lineweaver Wealth Advisors
Ohio
$1.86M – – –
HI
49
Harbour Investments
Wisconsin
$1.84M +$16.5K +456 +0.9%
ES
50
Element Squared
Minnesota
$1.77M +$1.7M +46,851 New
1
2
3 4 5

PMAY Hedge Fund Activity: Q2 2025 in Review

181 of the 7,595 institutional investors tracked by Wall St. Rank reported a position in Innovator US Equity Power Buffer ETF May (PMAY) for Q2 2025, worth a combined $503M — up 31% from $384M a quarter earlier.

Buyers outnumbered sellers: 22 funds opened new PMAY positions and 10 closed out — a net gain of 12 holders — while 74 added to existing stakes and 42 trimmed.

The largest buyer was AllianceBernstein, adding an estimated $28.2M. The largest seller was AE Wealth Management, cutting an estimated $2.56M.

  • 181 institutional investors held Innovator US Equity Power Buffer ETF May (PMAY) as of Q2 2025, up from 170 in Q1 2025.
  • Funds reported $503M of Innovator US Equity Power Buffer ETF May stock for Q2 2025, up 31% quarter-over-quarter.
  • 22 funds opened new Innovator US Equity Power Buffer ETF May positions in Q2 2025 and 10 closed out, a net change of +12 holders.
  • The largest Innovator US Equity Power Buffer ETF May buyer in Q2 2025 was AllianceBernstein, an estimated $28.2M added.
  • The largest Innovator US Equity Power Buffer ETF May seller in Q2 2025 was AE Wealth Management, an estimated $2.56M sold.

Based on aggregated 13F filings for Q2 2025.