PinterestPINS
About: Pinterest is a social media platform with a focus on product and idea discovery. Pinterest users, or pinners, can leverage the platform as they go about gathering ideas on topics such as home improvement, fashion, cooking, and travel. The company has more than 500 million monthly active users, two thirds of whom are female. Pinterest generates revenue by selling digital ads on its platform. While the platform's user base spans the globe, the vast majority of its revenue stems from ads shown to North American users.
Employees: 4,666
Fund manager confidence
Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)
50% more first-time investments, than exits
New positions opened: 162 | Existing positions closed: 108
28% more repeat investments, than reductions
Existing positions increased: 301 | Existing positions reduced: 236
15% more funds holding in top 10
Funds holding in top 10: 13 [Q4 2024] → 15 (+2) [Q1 2025]
8% more capital invested
Capital invested by funds: $15.4B [Q4 2024] → $16.6B (+$1.25B) [Q1 2025]
6% more funds holding
Funds holding: 753 [Q4 2024] → 796 (+43) [Q1 2025]
0.92% more ownership
Funds ownership: 89.6% [Q4 2024] → 90.52% (+0.92%) [Q1 2025]
19% less call options, than puts
Call options by funds: $597M | Put options by funds: $741M
Research analyst outlook
14 Wall Street Analysts provided 1 year price targets over the past 3 months
14 analyst ratings
Benchmark Mark Zgutowicz | 25%upside $48 | Buy Maintained | 24 Jul 2025 |
Bernstein Mark Shmulik | 17%upside $45 | Outperform Maintained | 22 Jul 2025 |
Stifel Mark Kelley | 20%upside $46 | Buy Maintained | 22 Jul 2025 |
Morgan Stanley Brian Nowak | 17%upside $45 | Overweight Upgraded | 21 Jul 2025 |
Wedbush Scott Devitt | 10%upside $42 | Outperform Maintained | 17 Jul 2025 |
Financial journalist opinion
Based on 18 articles about PINS published over the past 30 days









