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Procter & Gamble
PG

3,956 hedge funds and large institutions have $259B invested in Procter & Gamble in 2025 Q2 according to their latest regulatory filings, with 168 funds opening new positions, 1,589 increasing their positions, 1,760 reducing their positions, and 167 closing their positions.

New
Increased
Maintained
Reduced
Closed

62% more call options, than puts

Call options by funds: $2.85B | Put options by funds: $1.75B

1% more first-time investments, than exits

New positions opened: 168 | Existing positions closed: 167

0.12% less ownership

Funds ownership: 68.66% → 68.53% (-0.12%)

10% less repeat investments, than reductions

Existing positions increased: 1,589 | Existing positions reduced: 1,760

1% less funds holding

Funds holding: 4,015 → 3,956 (-59)

5% less capital invested

Capital invested by funds: $274B → $259B (-$14.7B)

37% less funds holding in top 10

Funds holding in top 10: 213 → 134 (-79)

Holders
3,956
Holders Change
-59
Holders Change %
-1.47%
% of All Funds
52.06%
Holding in Top 10
134
Holding in Top 10 Change
-79
Holding in Top 10 Change %
-37.09%
% of All Funds
1.76%
New
168
Increased
1,589
Reduced
1,760
Closed
167
Calls
$2.85B
Puts
$1.75B
Net Calls
+$1.09B
Net Calls Change
-$53.5M

Top Buyers

Rank Fund Capital Flow
1
T. Rowe Price Associates
T. Rowe Price Associates
Maryland
+$902M
2
UBS AM
UBS AM
Illinois
+$855M
3
BC
Broadwater Capital
Massachusetts
+$680M
4
Vanguard Group
Vanguard Group
Pennsylvania
+$521M
5
Citadel Advisors
Citadel Advisors
Florida
+$493M

Top Sellers

Rank Fund Capital Flow
1
Wellington Management Group
Wellington Management Group
Massachusetts
-$1.38B
2
DZ Bank
DZ Bank
Germany
-$1.24B
3
BlackRock
BlackRock
New York
-$992M
4
Fidelity Investments
Fidelity Investments
Massachusetts
-$520M
5
Bank of America
Bank of America
North Carolina
-$511M
Name Holding Trade Value Shares
Change 		Change in
Stake
AQR Capital Management
151
AQR Capital Management
Connecticut
$175M -$55.8M -341,683 -24%
CS
152
Candriam SCA
Luxembourg
$174M -$35.9M -219,842 -17%
Janney Montgomery Scott
153
Janney Montgomery Scott
Pennsylvania
$167M +$12M +73,441 +8%
SEI Investments
154
SEI Investments
Pennsylvania
$165M -$75.2K -461 -0%
CI
155
Cincinnati Insurance
Ohio
$164M – – –
Retirement Systems of Alabama
156
Retirement Systems of Alabama
Alabama
$161M -$1.6M -9,791 -1%
HNB
157
Huntington National Bank
Ohio
$160M +$3.08M +18,841 +2%
Mawer Investment Management
158
Mawer Investment Management
Alberta, Canada
$158M -$16.6M -101,620 -9%
UIM
159
USS Investment Management
United Kingdom
$157M +$137K +839 +0.1%
Two Sigma Advisers
160
Two Sigma Advisers
New York
$157M +$148M +907,400 +1,208%
William Blair & Company
161
William Blair & Company
Illinois
$156M -$1.62M -9,917 -1%
GIM
162
Glenmede Investment Management
Pennsylvania
$155M +$159M +974,321 New
Rockefeller Capital Management
163
Rockefeller Capital Management
New York
$155M +$15.6M +95,642 +11%
Ohio Public Employees Retirement System (OPERS)
164
Ohio Public Employees Retirement System (OPERS)
Ohio
$154M -$2.5M -15,300 -2%
Osaic Holdings
165
Osaic Holdings
Arizona
$154M +$27.8M +170,575 +22%
LGF
166
LGT Group Foundation
Liechtenstein
$154M -$13.6M -83,179 -8%
KK
167
KLP Kapitalforvaltning
Norway
$154M +$2.56M +15,700 +2%
Baillie Gifford & Co
168
Baillie Gifford & Co
United Kingdom
$151M -$4.11M -25,182 -3%
Handelsbanken Fonder
169
Handelsbanken Fonder
Sweden
$148M +$6.07M +37,187 +4%
SC
170
Saturna Capital
Washington
$147M +$351K +2,153 +0.2%
Empower Advisory Group
171
Empower Advisory Group
Colorado
$146M +$7.29M +44,651 +5%
BBHC
172
Brown Brothers Harriman & Co
New York
$145M +$5.5M +33,695 +4%
Bank of Nova Scotia
173
Bank of Nova Scotia
Ontario, Canada
$144M +$68.7M +420,734 +87%
Two Sigma Investments
174
Two Sigma Investments
New York
$142M +$142M +870,160 +3,973%
FWCM
175
Ferguson Wellman Capital Management
Oregon
$142M +$4.68M +28,661 +3%
5 6
7
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PG Hedge Fund Activity: Q2 2025 in Review

3,956 of the 7,599 institutional investors tracked by Wall St. Rank reported a position in Procter & Gamble (PG) for Q2 2025, worth a combined $259B — down 5.4% from $274B a quarter earlier.

Buyers outnumbered sellers: 168 funds opened new PG positions and 167 closed out — a net gain of 1 holder — while 1,589 added to existing stakes and 1,760 trimmed.

The largest buyer was T. Rowe Price Associates, adding an estimated $902M. The largest seller was Wellington Management Group, cutting an estimated $1.38B.

  • 3,956 institutional investors held Procter & Gamble (PG) as of Q2 2025, down from 4,015 in Q1 2025.
  • Funds reported $259B of Procter & Gamble stock for Q2 2025, down 5.4% quarter-over-quarter.
  • 168 funds opened new Procter & Gamble positions in Q2 2025 and 167 closed out, a net change of +1 holder.
  • The largest Procter & Gamble buyer in Q2 2025 was T. Rowe Price Associates, an estimated $902M added.
  • The largest Procter & Gamble seller in Q2 2025 was Wellington Management Group, an estimated $1.38B sold.

Based on aggregated 13F filings for Q2 2025.