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Innovator US Equity Power Buffer ETF August
PAUG

192 hedge funds and large institutions have $605M invested in Innovator US Equity Power Buffer ETF August in 2025 Q2 according to their latest regulatory filings, with 18 funds opening new positions, 20 increasing their positions, 101 reducing their positions, and 16 closing their positions.

New
Increased
Maintained
Reduced
Closed

13% more first-time investments, than exits

New positions opened: 18 | Existing positions closed: 16

7% more capital invested

Capital invested by funds: $566M → $605M (+$38.3M)

1.6% more ownership

Funds ownership: 75.43% → 77.03% (+1.6%)

1% more funds holding

Funds holding: 191 → 192 (+1)

0% more funds holding in top 10

Funds holding in top 10: 1 → 1 (0)

80% less repeat investments, than reductions

Existing positions increased: 20 | Existing positions reduced: 101

Holders
192
Holders Change
+1
Holders Change %
+0.52%
% of All Funds
2.53%
Holding in Top 10
1
Holding in Top 10 Change
–
Holding in Top 10 Change %
–
% of All Funds
0.01%
New
18
Increased
20
Reduced
101
Closed
16
Calls
–
Puts
–
Net Calls
–
Net Calls Change
–

Top Buyers

Rank Fund Capital Flow
1
Cerity Partners
Cerity Partners
New York
+$28.5M
2
PCM
Penserra Capital Management
California
+$7.65M
3
KAS
Kestra Advisory Services
Texas
+$3.72M
4
SNWA
Siligmueller & Norvid Wealth Advisors
Illinois
+$2.06M
5
UBS Group
UBS Group
Switzerland
+$1.52M

Top Sellers

Rank Fund Capital Flow
1
HighTower Advisors
HighTower Advisors
Illinois
-$7.55M
2
OMC
Old Mission Capital
Illinois
-$6.9M
3
SI
Stephens Inc
Arkansas
-$6.17M
4
William Blair & Company
William Blair & Company
Illinois
-$3.9M
5
Cambridge Investment Research Advisors
Cambridge Investment Research Advisors
Iowa
-$2.52M
Name Holding Trade Value Shares
Change 		Change in
Stake
GCP
26
Gill Capital Partners
Colorado
$4.34M -$112K -2,926 -3%
CIAS
27
Capital Investment Advisory Services
North Carolina
$4.16M -$45.1K -1,175 -1%
ASN
28
Advisory Services Network
Georgia
$3.73M +$76.2K +1,982 +2%
OIA
29
OneDigital Investment Advisors
Kansas
$3.67M +$1.18M +30,707 +51%
KWM
30
KFG Wealth Management
Indiana
$3.59M -$21.2K -551 -0.6%
CAPTRUST Financial Advisors
31
CAPTRUST Financial Advisors
North Carolina
$3.35M +$961 +25 +0%
CFS
32
CRA Financial Services
New Jersey
$3.34M -$131K -3,419 -4%
KWS
33
Keystone Wealth Services
California
$3.29M -$4.84K -126 -0.2%
SEP
34
Southland Equity Partners
Missouri
$3.08M -$51.6K -1,344 -2%
AWM
35
AE Wealth Management
Kansas
$3.05M -$68K -1,771 -2%
LWA
36
Lineweaver Wealth Advisors
Ohio
$3.03M -$65.9K -1,715 -2%
Wealth Enhancement Advisory Services
37
Wealth Enhancement Advisory Services
Minnesota
$2.94M -$2.09M -54,344 -43%
TF
38
Trek Financial
Arizona
$2.93M -$6.57K -171 -0.2%
Janney Montgomery Scott
39
Janney Montgomery Scott
Pennsylvania
$2.88M +$22.4K +583 +0.8%
YWS
40
Yarger Wealth Strategies
Ohio
$2.87M -$92K -2,395 -3%
MML Investors Services
41
MML Investors Services
Massachusetts
$2.74M +$147K +3,831 +6%
Cambridge Investment Research Advisors
42
Cambridge Investment Research Advisors
Iowa
$2.61M -$2.52M -65,487 -50%
BA
43
Bellwether Advisors
Nebraska
$2.61M -$2.5K -65 -0.1%
BWM
44
BCS Wealth Management
Tennessee
$2.5M -$268K -6,976 -10%
TWM
45
Tradition Wealth Management
Minnesota
$2.45M -$117K -3,050 -5%
PWA
46
Prairie Wealth Advisors
Nebraska
$2.35M – – –
FCFC
47
First Commonwealth Financial Corp
Pennsylvania
$2.31M +$205K +5,328 +10%
SNWA
48
Siligmueller & Norvid Wealth Advisors
Illinois
$2.19M +$2.06M +53,544 New
MCM
49
MAI Capital Management
Ohio
$2.17M -$6.3K -164 -0.3%
MFG
50
MTM Financial Group
Pennsylvania
$2.09M – – –
1
2
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PAUG Hedge Fund Activity: Q2 2025 in Review

192 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in Innovator US Equity Power Buffer ETF August (PAUG) for Q2 2025, worth a combined $605M — up 6.8% from $566M a quarter earlier.

Buyers outnumbered sellers: 18 funds opened new PAUG positions and 16 closed out — a net gain of 2 holders — while 20 added to existing stakes and 101 trimmed.

The largest buyer was Cerity Partners, opening a new position worth an estimated $28.5M. The largest seller was HighTower Advisors, cutting an estimated $7.55M.

  • 192 institutional investors held Innovator US Equity Power Buffer ETF August (PAUG) as of Q2 2025, up from 191 in Q1 2025.
  • Funds reported $605M of Innovator US Equity Power Buffer ETF August stock for Q2 2025, up 6.8% quarter-over-quarter.
  • 18 funds opened new Innovator US Equity Power Buffer ETF August positions in Q2 2025 and 16 closed out, a net change of +2 holders.
  • The largest Innovator US Equity Power Buffer ETF August buyer in Q2 2025 was Cerity Partners, an estimated $28.5M added.
  • The largest Innovator US Equity Power Buffer ETF August seller in Q2 2025 was HighTower Advisors, an estimated $7.55M sold.

Based on aggregated 13F filings for Q2 2025.