ProShares S&P 500 Dividend Aristocrats ETF

NOBL

Market cap $12B

The ProShares S&P 500 Dividend Aristocrat ETF (NOBL) is up 9.39% YTD in 2026, decisively outperforming SPY's 1.08%. Dividend Aristocrats are regaining momentum after a weak 2025, with 55 outpacing SPY and 39 posting double-digit gains this year already. Dividend growth is lagging, with 2026's average increase currently at 3.22%, below last year's trend and potentially signaling headwinds.

After decades of hard work and diligent saving, you want to sleep well in your Golden Years.

Summary: During a recent discussion, 24/7 Wall St.

With investors suddenly jittery over software and other tech stocks, the script has flipped.

VYM is more affordable and offers a higher dividend yield than NOBL NOBL tilts toward Industrials and Consumer Defensive stocks, while VYM leans into Financials and Technology Over five years, VYM delivered higher total returns and a shallower drawdown than NOBL These 10 Stocks Could Mint the Next Wave of Millionaires ›

VYM charges a much lower expense ratio and has a higher trailing one-year return than NOBL. NOBL concentrates on dividend growth stocks and tilts toward industrials and consumer defensives, while VYM is heavier in financials and technology.

If you're a decade shy of clocking in one last time and stepping into retirement, you probably feel excited.

While many Baby Boomers have enjoyed a long bull market over the past 35 years, there is a point when income becomes more critical than stock appreciation.

ETFs enable investors to quickly build up a diverse portfolio without having to hold many investments. The Vanguard Growth ETF is a low-cost growth fund and has outperformed the market in recent years.

The ProShares S&P 500 Dividend Aristocrats ETF (NOBL) generates income by holding companies with 25+ consecutive years of dividend increases—a proven track record of financial discipline and shareholder commitment.