ProShares S&P 500 Dividend Aristocrats ETF

NOBL

Market cap $11.4B

The ProShares S&P 500 Dividend Aristocrats ETF (NOBL) has underperformed the SPDR S&P 500 ETF (SPY) year-to-date, but November shows a reversal. Several Dividend Aristocrats, including CAH, CAT, CHRW, and ALB, have posted double-digit gains in 2025, while others lag behind. Dividend growth among Aristocrats averages 5.46% for 2025, with most constituents announcing increases, though growth is slightly below 2024 levels.

Buffett's final lessons guide ETF investors toward discipline, cash strength and quality picks like SPY, ITOT, VTV and MINT.

High-yielding stocks get a lot of attention. But a lot of them have underperformed over the long run. Which are better? High yielders or dividend growth stocks?

NOBL is the only ETF to track the S&P 500 Dividend Aristocrats Index, which holds S&P 500 Index stocks with at least 25 consecutive years of increasing dividends. The strategy is no longer effective, which I'll prove with a factor analysis that compares NOBL to 25 other dividend ETFs on the dividend, quality, growth, value, and risk factors. Essentially, NOBL has become a one-trick pony that's built primarily for flat or declining markets. Instead, I recommend readers take a multi-factor approach and will suggest six superior long-term alternatives.

For investors like myself who believe that dividend investing is a strategy that will outperform in the years and decades to come (largely because companies that pay dividends tend to be much more solidly-positioned than unprofitable companies), finding top dividend exchange-traded funds (ETFs) to consider buying is a time-tested strategy worth considering.

A smart beta exchange traded fund, the ProShares S&P 500 Dividend Aristocrats ETF (NOBL) debuted on 10/09/2013, and offers broad exposure to the Style Box - Large Cap Value category of the market.

The world is sitting back waiting, not-so-patiently, to see what the Federal Reserve, led by Jerome Powell, decides to do with interest rates ahead of 2026.

Vanguard Dividend Appreciation ETF (VIG) offers broader diversification, lower costs, and a larger asset base. ProShares S&P 500 Dividend Aristocrats ETF (NOBL) emphasizes higher yields and a defensive sector tilt.

One of the keys to a comfortable retirement is finding a steady and reliable stream of passive income.

The ETF industry has proliferated in recent years. Each year brings more and more launches and AUM to issuers and asset managers offering a growing set of products.