ProShares S&P 500 Dividend Aristocrats ETF

NOBL

Market cap $11.6B

Launched on 10/09/2013, the ProShares S&P 500 Dividend Aristocrats ETF (NOBL) is a smart beta exchange traded fund offering broad exposure to the Style Box - Large Cap Value category of the market.

The ETF universe continued to expand in 2025, with a growing number of high-income products incorporating options strategies to enhance payouts. However, for many investors and advisors, traditional ETFs that own dividend-paying stocks remain a core component of a well-rounded portfolio.

VIG has delivered a higher 1-year total return and holds far more companies than NOBL NOBL offers a higher dividend yield and a heavier tilt toward industrials and consumer defensives VIG charges a much lower expense ratio and is dramatically larger by assets under management These 10 Stocks Could Mint the Next Wave of Millionaires ›

ProShares S&P 500 Dividend Aristocrats ETF (NOBL) is initiated at Hold, favored over some dividend peers but not top-ranked. NOBL offers strong diversification, equal-weighting, and low sector concentration, with a 0.35% fee and $11.1B AUM across 69 holdings. Recent performance lags the S&P 500 and key dividend ETF peers; NOBL returned 6.8% in 2025 versus SPY's 17.7%.

VYM charges a much lower expense ratio and delivers a slightly higher yield than NOBL. VYM holds nearly 600 stocks spanning more sectors, while NOBL is more concentrated in consumer defensive and industrials.

SCHD charges a much lower expense ratio and pays a higher dividend yield than NOBL. SCHD has outperformed NOBL in terms of total returns over the past five and ten years, though both saw similar drawdowns.

The ProShares S&P 500 Dividend Aristocrat ETF (NOBL) underperformed SPY in 2025, gaining 7.2% versus SPY's 18.42%. Despite average underperformance, select Aristocrats like CAH (+74.18%), ALB (+66.90%), and CHRW (+61.22%) delivered strong double-digit returns. Dividend growth for the Aristocrats slowed to 5.52% in 2025, down from 5.78% in 2024, with 68 of 69 raising payouts.

VIG charges a much lower expense ratio than NOBL and holds a far larger, more diversified portfolio VIG has delivered a higher 1-year total return and stronger 5-year growth, but with a slightly deeper maximum drawdown NOBL leans heavily into industrials and consumer defensives, while VIG tilts toward technology and financials These 10 Stocks Could Mint the Next Wave of Millionaires ›

SCHD charges a much lower expense ratio and offers a higher dividend yield than NOBL NOBL has delivered a slightly better five-year growth of $1,000 and experienced a deeper maximum drawdown SCHD holds more stocks with notable tilts toward energy and healthcare, while NOBL is more concentrated in industrials and consumer defensive sectors These 10 Stocks Could Mint the Next Wave of Millionaires ›

While Vanguard 500 Index Fund ETF Shares (NASDAQ:VOO) dominates the most popular ETF rankings with $1.5 trillion in assets and an industry leading 0.03% expense ratio, income investors should consider ProShares S&P 500Dividend Aristocrats ETF (NYSEARCA:NOBL) for superior cash flow.