Vail Resorts

MTN

Market cap $5.35B

New moves to revive growth and upgrade mountain experience take a page from Delta, United, Rob Katz says.

Begins multi-year transformation of the end-to-end guest journey, setting a new standard for the modern ski experience across its network of premier mountain destinations Raises the bar on mountain food with significant investment to elevate its most popular dishes Launches Epic Ascent for an enhanced private lesson experience with concierge services, white-glove gear rental and high-touch customer support BROOMFIELD, Colo., July 14, 2026 /PRNewswire/ -- Vail Resorts CEO Rob Katz today announced a new era for the company defined by delivering the best and most differentiated guest experience in skiing and riding.

Vail Resorts (MTN) reported earnings 30 days ago. What's next for the stock?

Investors with an interest in Leisure and Recreation Services stocks have likely encountered both Life Time Group Holdings, Inc. (LTH) and Vail Resorts (MTN). But which of these two stocks is more attractive to value investors?

High-yields usually come with higher risks. Two discounted real asset plays may be exceptions. Temporary headwinds could create major upside.

Vail Resorts' lower sales multiple and 6.6% yield draw attention, but earnings pressure, softer pass sales and rising leverage keep its outlook uncertain.

Vail Resorts faces pressure from weak snowfall, lower visits and slower pass sales as costs and weather-sensitive demand cloud its outlook.

MTN's latest results show how ski demand is shifting beyond snowfall, with weather risk, pass softness and ticketing changes reshaping the resort model.

I maintain a hold rating on Vail Resorts as proof of demand recovery remains insufficient. MTN's Q3 results were weak, with resort revenue down 7% and early pass units for next season down 10%. Weather was the primary headwind, but the pass model, cost actions, and potential normalization still offer a credible recovery path.

Vail Resorts maintains a dominant luxury position with 42 mountain resorts and a highly successful season pass program. Viking has demonstrated aggressive growth in the river and ocean cruise markets, reaching nearly $6.5 billion in annual revenue.