MINISOMNSO
About: MINISO Group Holding Ltd is a value retailer offering a variety of trendy lifestyle products featuring IP design. The principal activity of the Company is investment holding. The company's product categories include home decor, small electronics, textiles, accessories, beauty tools, toys, cosmetics, personal care, snacks, fragrance and perfumes, and stationery and gifts. Its segment includes the MINISO brand, which is engaged in the Design, buying, and sale of lifestyle products, and the TOP TOY brand, which is engaged in the Design, buying, and sale of pop toys. The company generates maximum revenue from the MINISO brand segment. Geographically, it derives a majority of its revenue from China.
Employees: 7,003
Fund manager confidence
Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)
25% more call options, than puts
Call options by funds: $11.9M | Put options by funds: $9.57M
0% more funds holding in top 10
Funds holding in top 10: 4 [Q4 2024] → 4 (+0) [Q1 2025]
0.1% less ownership
Funds ownership: 2.4% [Q4 2024] → 2.3% (-0.1%) [Q1 2025]
11% less funds holding
Funds holding: 110 [Q4 2024] → 98 (-12) [Q1 2025]
26% less capital invested
Capital invested by funds: $721M [Q4 2024] → $530M (-$191M) [Q1 2025]
33% less repeat investments, than reductions
Existing positions increased: 27 | Existing positions reduced: 40
34% less first-time investments, than exits
New positions opened: 19 | Existing positions closed: 29
Research analyst outlook
1 Wall Street Analyst provided 1 year price targets over the past 3 months
1 analyst rating
JP Morgan Kevin Yin | 25%upside $22 | Overweight Upgraded | 25 Mar 2025 |
Financial journalist opinion
Based on 8 articles about MNSO published over the past 30 days









