Global X Millennial Consumer ETF

MILN

Market cap $99.3M

Millennials have been assigned a lot of blame, from spurring the downfall of paper napkins and bars of soap to turning their backs on mothballs and canned tuna fish. As a millennial myself, I shoulder some of that blame.

When the Halloween decorations go away, holiday shopping begins. Each year consumers continue to surprise us with enthusiastic spending despite inflationary pressure.

Global X Millennials Consumer ETF targets U.S.-listed companies catering to millennials, focusing on key spending categories. MILN is heavily weighted in consumer discretionary and has a good aggregate cash flow growth rate. MILN looks sounder than some thematic ETFs, but its average performance and high volatility make it uncompelling.

Americans are expected to shell out $25.8 billion on Valentine's Day this year, an average of $185.81 per person. Investors seeking to capitalize on the splurge should invest in consumer discretionary and retail ETFs.