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MediaAlpha

171 hedge funds and large institutions have $618M invested in MediaAlpha in 2025 Q4 according to their latest regulatory filings, with 35 funds opening new positions, 76 increasing their positions, 48 reducing their positions, and 19 closing their positions.

New
Increased
Maintained
Reduced
Closed

169% more call options, than puts

Call options by funds: $2.29M | Put options by funds: $851K

84% more first-time investments, than exits

New positions opened: 35 | Existing positions closed: 19

58% more repeat investments, than reductions

Existing positions increased: 76 | Existing positions reduced: 48

14% more capital invested

Capital invested by funds: $544M → $618M (+$74.1M)

10% more funds holding

Funds holding: 156171 (+15)

0.86% less ownership

Funds ownership: 84.84%83.98% (-0.86%)

33% less funds holding in top 10

Funds holding in top 10: 32 (-1)

Holders
171
Holders Change
+15
Holders Change %
+9.62%
% of All Funds
2.08%
Holding in Top 10
2
Holding in Top 10 Change
-1
Holding in Top 10 Change %
-33.33%
% of All Funds
0.02%
New
35
Increased
76
Reduced
48
Closed
19
Calls
$2.29M
Puts
$851K
Net Calls
+$1.43M
Net Calls Change
+$101K
Name Holding Trade Value Shares
Change
Change in
Stake
KK
126
KLP Kapitalforvaltning
Norway
$76.8K
Fidelity Investments
127
Fidelity Investments
Massachusetts
$62.5K +$8.79K +720 +18%
Simplex Trading
128
Simplex Trading
Illinois
$50.2K +$13.5K +1,108 +40%
SO
129
STRS Ohio
Ohio
$49.2K +$46.4K +3,800 New
C
130
Covestor
United Kingdom
$44K +$8.6K +704 +26%
AIP
131
Ameritas Investment Partners
Nebraska
$39.2K
Rockefeller Capital Management
132
Rockefeller Capital Management
New York
$36.3K +$33.9K +2,777 +9,918%
Group One Trading
133
Group One Trading
Illinois
$30.2K -$4.01K -328 -12%
Jones Financial Companies
134
Jones Financial Companies
Missouri
$30K +$28.3K +2,313 New
QL
135
Quarry LP
New York
$29.7K -$21.9K -1,790 -44%
TRCT
136
Tower Research Capital (TRC)
New York
$28.2K -$27.1K -2,221 -51%
EWA
137
EverSource Wealth Advisors
Alabama
$26.5K +$1.84K +151 +8%
SOADOR
138
State of Alaska Department of Revenue
Alaska
$24K
Federated Hermes
139
Federated Hermes
Pennsylvania
$17.1K +$15.8K +1,294 +4,462%
AF
140
Allworth Financial
California
$16.3K +$3.52K +288 +30%
Osaic Holdings
141
Osaic Holdings
Arizona
$14.6K +$818 +67 +6%
AAP
142
Arax Advisory Partners
Colorado
$14.2K -$227K -18,557 -94%
AB
143
Amalgamated Bank
New York
$14K +$415 +34 +3%
ACM
144
Aster Capital Management
United Arab Emirates
$12.8K +$10.5K +859 +671%
MAM
145
Meeder Asset Management
Ohio
$9.25K +$8.72K +714 New
IA
146
IFP Advisors
Florida
$9.17K +$4.67K +382 +117%
BNP Paribas Asset Management
147
BNP Paribas Asset Management
France
$8K +$7.25K +594 New
US Bancorp
148
US Bancorp
Minnesota
$6.51K +$12 +1 +0.2%
MMCM
149
Murphy & Mullick Capital Management
New York
$6.47K
RIL
150
Rothschild Investment LLC
Illinois
$4.4K +$1.95K +160 +89%