IFP Advisors’s MediaAlpha MAX Stock Holding History

Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake
Trade Value Portfolio Weight Portfolio Position
2026
Q2
$25 Sell
2
-132
-99% -$1.25K ﹤0.01% 5060
2026
Q1
$1.25K Sell
134
-574
-81% -$5.66K ﹤0.01% 4130
2025
Q4
$9.17K Buy
708
+382
+117% +$4.67K ﹤0.01% 3109
2025
Q3
$3.71K Buy
326
+198
+155% +$2.18K ﹤0.01% 3424
2025
Q2
$1.6K Buy
128
+102
+392% +$985 ﹤0.01% 4003
2025
Q1
$240 Hold
26
﹤0.01% 3618
2024
Q4
$294 Buy
+26
New +$374 ﹤0.01% 3572
2022
Q1
Sell
-36
Closed -$1K 4578
2021
Q4
$1K Buy
+36
New +$601 ﹤0.01% 3051

Other funds holding MAX

IFP Advisors's MAX Position: Q2 2026 in Review

IFP Advisors reduced its MediaAlpha (MAX) stake by 99% in Q2 2026, selling an estimated $1.25K and leaving 2 shares worth $25. The position accounts for ﹤0.01% of the portfolio, ranked #5060.

IFP Advisors first reported a position in MAX in Q4 2021 and has held it in 8 quarters since. The position peaked at $9.17K in Q4 2025. 154 funds tracked by Wall St. Rank hold MAX as of Q2 2026.

  • IFP Advisors held 2 shares of MediaAlpha worth $25 as of Q2 2026.
  • IFP Advisors sold 132 MediaAlpha shares in Q2 2026, an estimated $1.25K.
  • MediaAlpha made up ﹤0.01% of IFP Advisors's portfolio in Q2 2026, its #5060 holding.
  • IFP Advisors first reported a position in MediaAlpha in Q4 2021 and has held it in 8 quarters since.
  • IFP Advisors's MediaAlpha position peaked at $9.17K in Q4 2025.
  • 154 funds tracked by Wall St. Rank held MediaAlpha as of Q2 2026.

Based on IFP Advisors's 13F filing for Q2 2026, filed 20 Jul 2026.