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MediaAlpha

152 hedge funds and large institutions have $528M invested in MediaAlpha in 2025 Q2 according to their latest regulatory filings, with 30 funds opening new positions, 66 increasing their positions, 44 reducing their positions, and 22 closing their positions.

New
Increased
Maintained
Reduced
Closed

4,797% more call options, than puts

Call options by funds: $1.42M | Put options by funds: $29K

50% more funds holding in top 10

Funds holding in top 10: 23 (+1)

50% more repeat investments, than reductions

Existing positions increased: 66 | Existing positions reduced: 44

36% more first-time investments, than exits

New positions opened: 30 | Existing positions closed: 22

21% more capital invested

Capital invested by funds: $436M → $528M (+$92.2M)

6% more funds holding

Funds holding: 144152 (+8)

1.22% more ownership

Funds ownership: 85.14%86.35% (+1.2%)

Holders
152
Holders Change
+8
Holders Change %
+5.56%
% of All Funds
2%
Holding in Top 10
3
Holding in Top 10 Change
+1
Holding in Top 10 Change %
+50%
% of All Funds
0.04%
New
30
Increased
66
Reduced
44
Closed
22
Calls
$1.42M
Puts
$29K
Net Calls
+$1.39M
Net Calls Change
-$803K
Name Holding Trade Value Shares
Change
Change in
Stake
AIP
126
Ameritas Investment Partners
Nebraska
$33.1K
QL
127
Quarry LP
New York
$31.2K +$12.9K +1,341 +89%
C
128
Covestor
United Kingdom
$30K +$946 +98 +4%
Fidelity Investments
129
Fidelity Investments
Massachusetts
$27.9K +$5.39K +558 +28%
BIG
130
Brooklyn Investment Group
New York
$17.6K +$1.01K +105 +7%
EWA
131
EverSource Wealth Advisors
Alabama
$14.8K +$10.7K +1,113 +466%
Osaic Holdings
132
Osaic Holdings
Arizona
$11.6K +$3.94K +408 +62%
AAP
133
Arax Advisory Partners
Colorado
$11.3K +$9.19K +952 +1,133%
AB
134
Amalgamated Bank
New York
$11K
Simplex Trading
135
Simplex Trading
Illinois
$9K -$75.8K -7,854 -90%
CIAM
136
Caitong International Asset Management
Hong Kong
$7.42K +$1.69K +175 +35%
MMCM
137
Murphy & Mullick Capital Management
New York
$5.47K
AF
138
Allworth Financial
California
$5.46K +$3.69K +382 +326%
BNP Paribas Asset Management
139
BNP Paribas Asset Management
France
$5K +$4.69K +486 New
TWD
140
True Wealth Design
Ohio
$3.33K +$2.72K +282 +1,282%
GWSG
141
GPS Wealth Strategies Group
Colorado
$3.29K
Nisa Investment Advisors
142
Nisa Investment Advisors
Missouri
$2.11K +$1.86K +193 New
CA
143
Clearstead Advisors
Ohio
$1.84K +$1.62K +168 New
IA
144
IFP Advisors
Florida
$1.6K +$985 +102 +392%
PNC Financial Services Group
145
PNC Financial Services Group
Pennsylvania
$1.43K +$878 +91 +228%
GI
146
GAMMA Investing
California
$1.31K -$1.9K -197 -62%
SCM
147
Sterling Capital Management
North Carolina
$777 +$386 +40 +129%
PA
148
Parallel Advisors
California
$777 +$463 +48 +209%
RIL
149
Rothschild Investment LLC
Illinois
$548 +$145 +15 +43%
S
150
SignatureFD
Georgia
$427 +$376 +39 New

MAX Hedge Fund Activity: Q2 2025 in Review

152 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in MediaAlpha (MAX) for Q2 2025, worth a combined $528M — up 21% from $436M a quarter earlier.

Buyers outnumbered sellers: 30 funds opened new MAX positions and 22 closed out — a net gain of 8 holders — while 66 added to existing stakes and 44 trimmed.

The largest buyer was Goldman Sachs, adding an estimated $12.3M. The largest seller was TimesSquare Capital Management, exiting entirely with an estimated $12.7M sold.

  • 152 institutional investors held MediaAlpha (MAX) as of Q2 2025, up from 144 in Q1 2025.
  • Funds reported $528M of MediaAlpha stock for Q2 2025, up 21% quarter-over-quarter.
  • 30 funds opened new MediaAlpha positions in Q2 2025 and 22 closed out, a net change of +8 holders.
  • The largest MediaAlpha buyer in Q2 2025 was Goldman Sachs, an estimated $12.3M added.
  • The largest MediaAlpha seller in Q2 2025 was TimesSquare Capital Management, an estimated $12.7M sold.

Based on aggregated 13F filings for Q2 2025.