We are live on ! Find out more
MAX icon

MediaAlpha

152 hedge funds and large institutions have $528M invested in MediaAlpha in 2025 Q2 according to their latest regulatory filings, with 30 funds opening new positions, 66 increasing their positions, 44 reducing their positions, and 22 closing their positions.

New
Increased
Maintained
Reduced
Closed

4,797% more call options, than puts

Call options by funds: $1.42M | Put options by funds: $29K

50% more funds holding in top 10

Funds holding in top 10: 23 (+1)

50% more repeat investments, than reductions

Existing positions increased: 66 | Existing positions reduced: 44

36% more first-time investments, than exits

New positions opened: 30 | Existing positions closed: 22

21% more capital invested

Capital invested by funds: $436M → $528M (+$92.2M)

6% more funds holding

Funds holding: 144152 (+8)

1.22% more ownership

Funds ownership: 85.14%86.35% (+1.2%)

Holders
152
Holders Change
+8
Holders Change %
+5.56%
% of All Funds
2%
Holding in Top 10
3
Holding in Top 10 Change
+1
Holding in Top 10 Change %
+50%
% of All Funds
0.04%
New
30
Increased
66
Reduced
44
Closed
22
Calls
$1.42M
Puts
$29K
Net Calls
+$1.39M
Net Calls Change
-$803K
Name Holding Trade Value Shares
Change
Change in
Stake
Mirae Asset Global ETFs Holdings
101
Mirae Asset Global ETFs Holdings
Hong Kong
$200K +$3.57K +370 +2%
VCM
102
Voleon Capital Management
California
$198K +$174K +18,048 New
Wells Fargo
103
Wells Fargo
California
$189K +$26.8K +2,775 +19%
Creative Planning
104
Creative Planning
Kansas
$168K +$148K +15,331 New
Wealth Enhancement Advisory Services
105
Wealth Enhancement Advisory Services
Minnesota
$155K +$142K +14,757 New
XT
106
XTX Topco
Cayman Islands
$153K +$135K +13,985 New
Citigroup
107
Citigroup
New York
$152K -$301K -31,200 -69%
Manulife (Manufacturers Life Insurance)
108
Manulife (Manufacturers Life Insurance)
Ontario, Canada
$140K +$14.6K +1,510 +13%
PCM
109
Polymer Capital Management
New York
$135K -$29.8K -3,084 -20%
Zurich Cantonal Bank
110
Zurich Cantonal Bank
Switzerland
$131K
US Bancorp
111
US Bancorp
Minnesota
$119K +$64.4K +6,673 +160%
DTL
112
Dynamic Technology Lab
Singapore
$118K -$312K -32,368 -75%
Invesco
113
Invesco
Georgia
$117K +$103K +10,701 New
Mackenzie Financial
114
Mackenzie Financial
Ontario, Canada
$116K
SG Americas Securities
115
SG Americas Securities
New York
$114K -$37.5K -3,887 -27%
PCA
116
Pallas Capital Advisors
Massachusetts
$111K +$98.2K +10,175 New
SCM
117
Semanteon Capital Management
Massachusetts
$110K +$96.8K +10,025 New
Royal Bank of Canada
118
Royal Bank of Canada
Ontario, Canada
$83K -$135K -13,970 -65%
PFSRSONJ
119
Police & Firemen's Retirement System of New Jersey
New Jersey
$74.7K
New York State Common Retirement Fund
120
New York State Common Retirement Fund
New York
$68.6K -$34.8K -3,600 -36%
KK
121
KLP Kapitalforvaltning
Norway
$65K
Raymond James Financial
122
Raymond James Financial
Florida
$62.2K +$54.8K +5,679 New
SOW
123
State of Wyoming
Wyoming
$61.8K +$6K +622 +12%
TRCT
124
Tower Research Capital (TRC)
New York
$60.8K +$11.7K +1,213 +28%
EP
125
Essential Partners
California
$58.6K +$51.6K +5,350 New

MAX Hedge Fund Activity: Q2 2025 in Review

152 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in MediaAlpha (MAX) for Q2 2025, worth a combined $528M — up 21% from $436M a quarter earlier.

Buyers outnumbered sellers: 30 funds opened new MAX positions and 22 closed out — a net gain of 8 holders — while 66 added to existing stakes and 44 trimmed.

The largest buyer was Goldman Sachs, adding an estimated $12.3M. The largest seller was TimesSquare Capital Management, exiting entirely with an estimated $12.7M sold.

  • 152 institutional investors held MediaAlpha (MAX) as of Q2 2025, up from 144 in Q1 2025.
  • Funds reported $528M of MediaAlpha stock for Q2 2025, up 21% quarter-over-quarter.
  • 30 funds opened new MediaAlpha positions in Q2 2025 and 22 closed out, a net change of +8 holders.
  • The largest MediaAlpha buyer in Q2 2025 was Goldman Sachs, an estimated $12.3M added.
  • The largest MediaAlpha seller in Q2 2025 was TimesSquare Capital Management, an estimated $12.7M sold.

Based on aggregated 13F filings for Q2 2025.