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MediaAlpha

144 hedge funds and large institutions have $436M invested in MediaAlpha in 2025 Q1 according to their latest regulatory filings, with 20 funds opening new positions, 60 increasing their positions, 45 reducing their positions, and 37 closing their positions.

New
Increased
Maintained
Reduced
Closed

196% more call options, than puts

Call options by funds: $3.32M | Put options by funds: $1.12M

33% more repeat investments, than reductions

Existing positions increased: 60 | Existing positions reduced: 45

0% more funds holding in top 10

Funds holding in top 10: 22 (0)

2.06% less ownership

Funds ownership: 87.2%85.14% (-2.1%)

11% less funds holding

Funds holding: 162144 (-18)

20% less capital invested

Capital invested by funds: $542M → $436M (-$106M)

46% less first-time investments, than exits

New positions opened: 20 | Existing positions closed: 37

Holders
144
Holders Change
-18
Holders Change %
-11.11%
% of All Funds
1.93%
Holding in Top 10
2
Holding in Top 10 Change
Holding in Top 10 Change %
% of All Funds
0.03%
New
20
Increased
60
Reduced
45
Closed
37
Calls
$3.32M
Puts
$1.12M
Net Calls
+$2.19M
Net Calls Change
+$130K
Name Holding Trade Value Shares
Change
Change in
Stake
SG Americas Securities
101
SG Americas Securities
New York
$132K -$22.8K -2,133 -13%
DFCM
102
Dark Forest Capital Management
Puerto Rico
$131K -$146K -13,661 -49%
Janus Henderson Group
103
Janus Henderson Group
United Kingdom
$130K
VRS
104
Virginia Retirement Systems
Virginia
$117K +$136K +12,700 New
Zurich Cantonal Bank
105
Zurich Cantonal Bank
Switzerland
$110K
BC
106
Bridgefront Capital
Texas
$106K +$122K +11,440 New
Manulife (Manufacturers Life Insurance)
107
Manulife (Manufacturers Life Insurance)
Ontario, Canada
$104K +$438 +41 +0.4%
DM
108
Deerfield Management
New York
$99.7K +$115K +10,795 New
Mackenzie Financial
109
Mackenzie Financial
Ontario, Canada
$97.6K -$531K -49,692 -82%
ASRS
110
Arizona State Retirement System
Arizona
$94.9K +$110K +10,271 New
New York State Common Retirement Fund
111
New York State Common Retirement Fund
New York
$91.1K
Simplex Trading
112
Simplex Trading
Illinois
$80K +$74.5K +6,981 +402%
PFSRSONJ
113
Police & Firemen's Retirement System of New Jersey
New Jersey
$63K
KK
114
KLP Kapitalforvaltning
Norway
$54.8K
SOW
115
State of Wyoming
Wyoming
$46.4K +$5.52K +517 +11%
TRCT
116
Tower Research Capital (TRC)
New York
$40.1K -$108K -10,124 -70%
US Bancorp
117
US Bancorp
Minnesota
$38.4K -$207K -19,387 -82%
AIP
118
Ameritas Investment Partners
Nebraska
$28K
C
119
Covestor
United Kingdom
$24K -$1.75K -164 -6%
Group One Trading
120
Group One Trading
Illinois
$20.2K -$131K -12,260 -85%
Fidelity Investments
121
Fidelity Investments
Massachusetts
$18.4K +$10.2K +955 +92%
QL
122
Quarry LP
New York
$14K -$46.2K -4,329 -74%
BIG
123
Brooklyn Investment Group
New York
$13.8K +$16K +1,498 New
AB
124
Amalgamated Bank
New York
$10K +$3.13K +293 +40%
Jones Financial Companies
125
Jones Financial Companies
Missouri
$6.54K +$2.13K +200 +40%

MAX Hedge Fund Activity: Q1 2025 in Review

144 of the 7,459 institutional investors tracked by Wall St. Rank reported a position in MediaAlpha (MAX) for Q1 2025, worth a combined $436M — down 20% from $542M a quarter earlier.

Sellers outnumbered buyers: 37 funds closed out of MAX and 20 opened new positions — a net loss of 17 holders — while 45 trimmed existing stakes and 60 added.

The largest buyer was Clearline Capital, adding an estimated $15.7M. The largest seller was Driehaus Capital Management, exiting entirely with an estimated $10.8M sold.

  • 144 institutional investors held MediaAlpha (MAX) as of Q1 2025, down from 162 in Q4 2024.
  • Funds reported $436M of MediaAlpha stock for Q1 2025, down 20% quarter-over-quarter.
  • 20 funds opened new MediaAlpha positions in Q1 2025 and 37 closed out, a net change of -17 holders.
  • The largest MediaAlpha buyer in Q1 2025 was Clearline Capital, an estimated $15.7M added.
  • The largest MediaAlpha seller in Q1 2025 was Driehaus Capital Management, an estimated $10.8M sold.

Based on aggregated 13F filings for Q1 2025.