Mattel
MAT
Market cap $6.07B

18.80 USD

-0.50

2.59%

At close Jun 13, 4:00 PM EDT

After hours

18.80

+0.00

0.00%

1 day

-2.59%

5 days

-0.69%

1 month

-4.42%

3 months

-4.37%

6 months

-0.37%

Year to date

6.03%

1 year

10.20%

5 years

90.67%

10 years

-27.33%

About: Mattel manufactures and markets toy products that are sold to its wholesale customers and direct to retail consumers. The company offers products for children and families, including toys for infants and preschoolers, girls and boys, youth electronics, hand-held and other games, puzzles, educational toys, media-driven products, and plush and fashion-related toys. Mattel's owned portfolio includes Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, and American Girl. In addition, it currently manufactures toy products for its segments both internally and externally (through manufacturing partners). Nearly 60% of its net sales were generated from North America in 2024, with the remainder stemming from international markets.

Employees: 34,000

Consumer Discretionary Leisure

0

Funds holding %

of 7,296 funds

0

Analysts bullish %

of 4 analysts

Fund manager confidence

Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)

87% more call options, than puts

Call options by funds: $12.4M | Put options by funds: $6.61M

55% more first-time investments, than exits

New positions opened: 82 | Existing positions closed: 53

27% more repeat investments, than reductions

Existing positions increased: 149 | Existing positions reduced: 117

17% more funds holding in top 10

Funds holding in top 10: 6 [Q4 2024] → 7 (+1) [Q1 2025]

7% more capital invested

Capital invested by funds: $5.84B [Q4 2024] → $6.23B (+$387M) [Q1 2025]

6% more funds holding

Funds holding: 414 [Q4 2024] → 437 (+23) [Q1 2025]

1.56% more ownership

Funds ownership: 97.8% [Q4 2024] → 99.36% (+1.56%) [Q1 2025]

See Fund Rankings

Research analyst outlook

4 Wall Street Analysts provided 1 year price targets over the past 3 months

Low target

$17

10%

downside

Avg. target

$23

20%

upside

High target

$30

60%

upside

4 analyst ratings

3 positive

75%

1 neutral

25%

0 negative

0%

DA Davidson Michael Baker	60%upside $30	Buy Assumed	15 May 2025
Goldman Sachs Stephen Laszczyk	12%upside $21	Buy Maintained	7 May 2025
Citigroup James Hardiman	17%upside $22	Buy Maintained	6 May 2025
Morgan Stanley Megan Alexander	10%downside $17	Equal-Weight Maintained	6 May 2025

See Analyst Rankings

Financial journalist opinion

Based on 16 articles about MAT published over the past 30 days

Business Insider

Barbie's about to get a brain — and it's powered by OpenAI

Barbie's parent company Mattel has teamed up with OpenAI. While details are still under wraps, the first AI-powered product is expected to drop later this year.

Barbie's about to get a brain — and it's powered by OpenAI

OpenAI and Barbie-maker Mattel team up to bring generative AI to toy-making and content creation

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toy-making and ever-expanding pipeline of IP repackaging.

OpenAI and Barbie-maker Mattel team up to bring generative AI to toy-making and content creation

Barbie-maker Mattel teams up with OpenAI, eyes first AI-powered product this year

Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first AI-powered product later this year, the Barbie-maker said on Thursday.

Barbie-maker Mattel teams up with OpenAI, eyes first AI-powered product this year

Mattel Mulls AI-Powered Toys With OpenAI Partnership

Mattel reportedly teamed with OpenAI to weave artificial intelligence into its products. [contact-form-7] The toymaker, whose brands include Barbie and Hot Wheels, signed a deal to use OpenAI's tools and could create digital assistants based on Mattel characters, Bloomberg reported Thursday (June 12).

Mattel Mulls AI-Powered Toys With OpenAI Partnership

Mattel and OpenAI Announce Strategic Collaboration

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and OpenAI today announced a strategic collaboration to support AI-powered products and experiences based on Mattel's brands. The agreement unites Mattel's and OpenAI's respective expertise to design, develop, and launch groundbreaking experiences for fans worldwide. By using OpenAI's technology, Mattel will bri.

Mattel and OpenAI Announce Strategic Collaboration

Zacks Investment Research

3 Toys & Games Stocks to Keep an Eye on Amid Rising US Sales

The Zacks Toys - Games - Hobbies industry benefits from robust demand for sports toys, fashion dolls and accessories, and STEM toys. Stocks like HAS, MAT and JAKK are well-positioned at the moment.

3 Toys & Games Stocks to Keep an Eye on Amid Rising US Sales

Zacks Investment Research

Mattel (MAT) Up 12.6% Since Last Earnings Report: Can It Continue?

Mattel (MAT) reported earnings 30 days ago. What's next for the stock?

Mattel (MAT) Up 12.6% Since Last Earnings Report: Can It Continue?

Gerard Johnstone to Direct Live-Action “Monster High” Movie from Mattel Studios, Universal Pictures and Weed Road

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), the leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, announced today that acclaimed filmmaker Gerard Johnstone (M3GAN 2.0) is set to direct Monster High, a live-action theatrical film, developed in partnership with Universal Pictures and Academy Award-winning filmmaker Akiva Goldsman under his banner, Weed Road. The film will feature an original story based on M.

Gerard Johnstone to Direct Live-Action “Monster High” Movie from Mattel Studios, Universal Pictures and Weed Road

Mattel Stock Is Now Compelling (Rating Upgrade)

Mattel, Inc. shares are now cheap enough to warrant a small position, despite limited growth prospects and lack of dividend. The new Mattel Studios could add value, but history suggests such ventures often destroy shareholder wealth. Financials show modest revenue growth and increased losses, but the capital structure is strong, and bankruptcy risk is low.

Mattel Stock Is Now Compelling (Rating Upgrade)

Mattel is combining film and television units to create Mattel Studios

Toy maker Mattel is combining its film and television units to form Mattel Studios, it said on Monday, as the company seeks to produce entertainment driven by its brands and potentially repeat the commercial success of the "Barbie" movie.

Mattel is combining film and television units to create Mattel Studios

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