17.32 USD
+0.08
0.46%
At close Updated Sep 18, 9:34 AM EDT
1 day
0.46%
5 days
-3.08%
1 month
-3.51%
3 months
-8.7%
6 months
-13.23%
Year to date
-2.31%
1 year
-10.81%
5 years
48.54%
10 years
-24.83%
 

About: Mattel manufactures and markets toy products that are sold to its wholesale customers and direct to retail consumers. The company offers products for children and families, including toys for infants and preschoolers, girls and boys, youth electronics, hand-held and other games, puzzles, educational toys, media-driven products, and plush and fashion-related toys. Mattel's owned portfolio includes Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, and American Girl. In addition, it currently manufactures toy products for its segments both internally and externally (through manufacturing partners). Nearly 60% of its net sales were generated from North America in 2024, with the remainder stemming from international markets.

Employees: 34,000

0
Funds holding %
of 7,463 funds
Analysts bullish %

Fund manager confidence

Based on 2025 Q2 regulatory disclosures by fund managers ($100M+ AUM)

11% more call options, than puts

Call options by funds: $31.7M | Put options by funds: $28.6M

1% more capital invested

Capital invested by funds: $6.23B [Q1] → $6.29B (+$54.5M) [Q2]

0.72% less ownership

Funds ownership: 99.44% [Q1] → 98.71% (-0.72%) [Q2]

4% less first-time investments, than exits

New positions opened: 67 | Existing positions closed: 70

3% less funds holding

Funds holding: 441 [Q1] → 428 (-13) [Q2]

17% less funds holding in top 10

Funds holding in top 10: 6 [Q1] → 5 (-1) [Q2]

25% less repeat investments, than reductions

Existing positions increased: 120 | Existing positions reduced: 160

Research analyst outlook

1 Wall Street Analyst provided 1 year price targets over the past 3 months

Low target
$25
44% upside
Avg. target
$25
44% upside
High target
$25
44% upside

1 analyst rating

positive
0%
neutral
100%
negative
0%
JP Morgan
Christopher Horvers
$25
Neutral
Maintained
24 Jul 2025

Financial journalist opinion

Based on 13 articles about MAT published over the past 30 days

Neutral
Business Wire
23 hours ago
“UNO Wonder” Hits App Store & Google Play Worldwide
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel163, a world-class publishing and development studio through a joint venture with Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and NetEase, today officially launched UNO Wonder™, the latest mobile game based on Mattel's classic card game. Following millions of pre-registrations and installs, UNO Wonder is now available worldwide to download on App St.
“UNO Wonder” Hits App Store & Google Play Worldwide
Neutral
Business Wire
yesterday
The Past and Present Unite with the Debut of Raquel Reyes™ – American Girl 2026 Girl of the Year®
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Today, American Girl, a cornerstone in Mattel's (NASDAQ: MAT) portfolio of purposeful brands, revealed its 2026 Girl of the Year, Raquel Reyes. A descendant of beloved original historic character, Samantha Parkington, Raquel continues a legacy of compassion and perseverance that has inspired generations of American Girl fans. She joins the brand's line of contemporary characters that represent a wide range of backgrounds and interests, reflecting what it mea.
The Past and Present Unite with the Debut of Raquel Reyes™ – American Girl 2026 Girl of the Year®
Neutral
PRNewsWire
3 days ago
The Pinkfong Company Partners with Mattel to Distribute Legacy Pingu Content to New Audiences in Korea
-  A powerhouse partnership in family entertainment to reintroduce a timeless stop-motion classic to new audiences in Korea Download image  here SEOUL, South Korea , Sept. 15, 2025 /PRNewswire/ -- The Pinkfong Company , the global entertainment company behind Baby Shark, announced an exclusive distribution partnership with Mattel, Inc.
The Pinkfong Company Partners with Mattel to Distribute Legacy Pingu Content to New Audiences in Korea
Neutral
Business Wire
8 days ago
Mattel and Rizzoli Unveil “The Mattel Archive” to Celebrate Eight Decades of Iconic Toys, Imagination, and Innovation – Publishes October 2025
EL SEGUNDO, Calif. & NEW YORK--(BUSINESS WIRE)--Mattel, Inc. (Nasdaq: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and Rizzoli today announced the release of The Mattel Archive, a stunning and definitive illustrated history capturing eight decades of imagination and innovation from Mattel, set to be published Tuesday, October 14, 2025. Download Assets Here This hardcover, created in celebration of Mattel's 80th an.
Mattel and Rizzoli Unveil “The Mattel Archive” to Celebrate Eight Decades of Iconic Toys, Imagination, and Innovation – Publishes October 2025
Neutral
Business Wire
9 days ago
Hot Wheels® Taps World Champion Quarterback Russell Wilson & Son Win Wilson for New Speed Snap™ Track System Campaign Launch
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, announced today that Hot Wheels®, the number one selling toy in the world*, is partnering with World Champion quarterback, philanthropist, and entrepreneur Russell Wilson and his five-year-old son, Win Wilson, for a campaign featuring the new Hot Wheels Speed Snap™ Track System. The Hot Wheels Speed Snap Track S.
Hot Wheels® Taps World Champion Quarterback Russell Wilson & Son Win Wilson for New Speed Snap™ Track System Campaign Launch
Positive
Zacks Investment Research
9 days ago
2 Toys & Games Stocks to Watch From a Prospering Industry
The Zacks Toys - Games - Hobbies industry benefits from robust demand for sports toys, fashion dolls and accessories, and STEM toys. Stocks like HAS and MAT are well-positioned to capitalize on these trends.
2 Toys & Games Stocks to Watch From a Prospering Industry
Neutral
Seeking Alpha
14 days ago
Mattel, Inc. (MAT) Presents At Goldman Sachs 32nd Annual Global Retailing Conference 2025 Transcript
Mattel, Inc. (NASDAQ:MAT ) Goldman Sachs 32nd Annual Global Retailing Conference 2025 September 3, 2025 8:55 AM EDT Company Participants Ynon Kreiz - Executive Chairman & CEO Paul Ruh - Chief Financial Officer Conference Call Participants Stephen Laszczyk - Goldman Sachs Group, Inc., Research Division Presentation Stephen Laszczyk Research Analyst All right. Great. Thank you, everyone, for joining us this morning.
Mattel, Inc. (MAT) Presents At Goldman Sachs 32nd Annual Global Retailing Conference 2025 Transcript
Neutral
Business Wire
15 days ago
Mattel Announces New Brand Organization Leadership and Marketing Integration; Roberto Stanichi Promoted to Newly Created Role of EVP and Chief Global Brand Officer
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced a new brand organization leadership team to enhance Mattel's global brand management strategy and accelerate growth of its entertainment business. Roberto Stanichi has been promoted to the newly created position of Executive Vice President and Chief Global Brand Officer to lead Mattel's global bra.
Mattel Announces New Brand Organization Leadership and Marketing Integration; Roberto Stanichi Promoted to Newly Created Role of EVP and Chief Global Brand Officer
Neutral
Business Wire
21 days ago
Mattel Unveils “Masters of the Universe: He-Man Heroes,” First Official Fortnite Island – Now in Early Access
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced the early access launch of Masters of the Universe™: He-Man Heroes, its first official island in Fortnite. Players can jump in now by searching “He-Man Heroes” or entering Island Code “2416-8649-3961” to explore a new world that brings the legendary characters of Eternia into a dynamic collectibl.
Mattel Unveils “Masters of the Universe: He-Man Heroes,” First Official Fortnite Island – Now in Early Access
Neutral
GlobeNewsWire
21 days ago
OG of fast cars drops in games: Porsche adopts in-car gaming with AirConsole
Zurich, Aug. 28, 2025 (GLOBE NEWSWIRE) -- AirConsole, the pioneering in-car gaming platform that transforms car rides into shared entertainment experiences, is arriving in the new Porsche Macan later this year. This collaboration will bring a curated library of casual, multiplayer games into Porsche's entertainment environment, offering new ways for passengers to stay connected, engaged, and entertained either while parked or on the go, all controlled by their smartphones.
OG of fast cars drops in games: Porsche adopts in-car gaming with AirConsole
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