Marriot International (MAR)

• Market cap: $78.2B
• 1 day: -1.64%
• 5 days: -7.32%
• 1 month: 2.56%
• 3 months: 0.53%
• 6 months: 30.59%
• Year to date: 3.30%
• 1 year: 20.45%
• 5 years: 95.67%
• 10 years: 248.78%
• Sector: Consumer Discretionary
• Industry: Hotels & Motels

About: Marriott operates 1.7 million rooms across roughly 30 brands. At the end of 2024, luxury represented roughly 10% of total rooms, premium was 43%, select service was 45%, midscale was 1%, and other was 1%. Marriott, Courtyard, and Sheraton are the largest brands, while Autograph, Tribute, Moxy, Aloft, and Element are newer lifestyle brands. Managed and franchised represented 98% of total rooms as of Dec. 31, 2024. North America makes up 62% of total rooms. Managed, franchise, and incentive fees represent the vast majority of revenue and profitability for the company.

Employees: 418,000

Fund manager confidence

Based on 2024 Q3 regulatory filings by fund managers ($100M+ AUM)

45% more first-time investments, than exits

New positions opened: 126 | Existing positions closed: 87

19% more call options, than puts

Call options by funds: $644M | Put options by funds: $540M

1% more funds holding

Funds holding: 1,364 [Q2] → 1,381 (+17) [Q3]

4.63% less ownership

Funds ownership: 62.63% [Q2] → 57.99% (-4.63%) [Q3]

6% less capital invested

Capital invested by funds: $43.2B [Q2] → $40.5B (-$2.75B) [Q3]

8% less funds holding in top 10

Funds holding in top 10: 13 [Q2] → 12 (-1) [Q3]

20% less repeat investments, than reductions

Existing positions increased: 430 | Existing positions reduced: 537

Research analyst outlook

12 Wall Street Analysts provided 1 year price targets over the past 3 months

• Low target: $269 5% downside
• Avg. target: $298 5% upside
• High target: $330 16% upside

12 analyst ratings

• positive: 3 25%
• neutral: 9 75%
• negative: 0 0%

Truist Securities Patrick Scholes 58% 1-year accuracy 43 / 74 met price target	9% upside $308	Hold Maintained	12 Feb 2025
UBS Robin Farley 70% 1-year accuracy 7 / 10 met price target	6% upside $301	Neutral Maintained	12 Feb 2025
Susquehanna Christopher Stathoulopoulos 90% 1-year accuracy 18 / 20 met price target	1% upside $285	Neutral Maintained	12 Feb 2025
Barclays Brandt Montour 56% 1-year accuracy 46 / 82 met price target	0% downside $283	Equal-Weight Maintained	12 Feb 2025
Mizuho Ben Chaiken 59% 1-year accuracy 37 / 63 met price target	3% upside $293	Neutral Maintained	12 Feb 2025