Marriot International (MAR)

• Market cap: $65.7B
• 1 day: -0.45%
• 5 days: 4.42%
• 1 month: 0.16%
• 3 months: -18.45%
• 6 months: -9.72%
• Year to date: -13.07%
• 1 year: 1.04%
• 5 years: 162.35%
• 10 years: 198.04%
• Sector: Consumer Discretionary
• Industry: Lodging

About: Marriott operates 1.7 million rooms across roughly 30 brands. At the end of 2024, luxury represented roughly 10% of total rooms, premium was 43%, select service was 45%, midscale was 1%, and other was 1%. Marriott, Courtyard, and Sheraton are the largest brands, while Autograph, Tribute, Moxy, Aloft, and Element are newer lifestyle brands. Managed and franchised represented 98% of total rooms as of Dec. 31, 2024. North America makes up 62% of total rooms. Managed, franchise, and incentive fees represent the vast majority of revenue and profitability for the company.

Employees: 418,000

Fund manager confidence

Based on 2024 Q4 regulatory disclosures by fund managers ($100M+ AUM)

212% more first-time investments, than exits

New positions opened: 215 | Existing positions closed: 69

92% more funds holding in top 10

Funds holding in top 10: 12 [Q3] → 23 (+11) [Q4]

39% more call options, than puts

Call options by funds: $1.05B | Put options by funds: $757M

15% more capital invested

Capital invested by funds: $39.5B [Q3] → $45.3B (+$5.88B) [Q4]

8% more funds holding

Funds holding: 1,385 [Q3] → 1,498 (+113) [Q4]

2.03% more ownership

Funds ownership: 56.47% [Q3] → 58.5% (+2.03%) [Q4]

3% more repeat investments, than reductions

Existing positions increased: 502 | Existing positions reduced: 489

Research analyst outlook

11 Wall Street Analysts provided 1 year price targets over the past 3 months

• Low target: $226 5% downside
• Avg. target: $273 14% upside
• High target: $330 38% upside

11 analyst ratings

• positive: 2 18%
• neutral: 9 82%
• negative: 0 0%

Barclays Brandt Montour 40% 1-year accuracy 35 / 87 met price target	1% downside $236	Equal-Weight Maintained	22 Apr 2025
Morgan Stanley Stephen Grambling 45% 1-year accuracy 15 / 33 met price target	12% upside $267	Overweight Maintained	22 Apr 2025
Stifel Simon Yarmak 31% 1-year accuracy 13 / 42 met price target	1% upside $240	Hold Maintained	16 Apr 2025
Goldman Sachs Lizzie Dove 43% 1-year accuracy 13 / 30 met price target	3% upside $245	Neutral Downgraded	14 Apr 2025
Jefferies David Katz 25% 1-year accuracy 7 / 28 met price target	5% downside $226	Hold Maintained	9 Apr 2025