Levi Strauss

LEVI

Market cap $8.61B

With Black Friday, consumers are prioritizing everyday essentials over luxury items, reflecting growing concerns about job security and the rising cost of living. More than six in 10 shoppers recently said they planned to buy necessities instead of fancier items during the holiday sales season, consultancy Deloitte reported, up from 58% last year.

Levi Strauss & Co. is partnering with Microsoft to build an enterprise superagent designed to unify employee support, streamline retail operations and modernize the company's data backbone.

SAN FRANCISCO--(BUSINESS WIRE)--Levi Strauss & Co. (NYSE: LEVI) (LS&Co.), in partnership with Microsoft, today announced the development of an integrated agentic AI orchestration platform built around a single “super-agent” to simplify and automate task-driven work throughout the organization. This marks a major milestone in the company's multiyear digital journey and is another critical step in LS&Co.'s pivot to operate and execute as a best-in-class, direct-to-consumer (DTC) first.

Solution is part of a broader digital transformation, threading heritage with high tech to better serve employees and fans SAN FRANCISCO and REDMOND, Wash., Nov. 17, 2025 /PRNewswire/ -- Microsoft Corp. and Levi Strauss & Co. (NYSE: LEVI) (LS&Co.) are spotlighting their shared vision for the future of retail, powered by AI and cloud innovation.

Levi Strauss & Co. targets higher-end shoppers while keeping its foothold in the mass market.

Levi's will sell its new line of $300 jeans in more stores next year as it looks to boost growth by tapping into strong demand for premium denim, Chief Financial and Growth Officer Harmit Singh told Reuters.

The brand recently launched its Blue Tab collection to complement its existing lines that retail for as low as around $20.

SAN FRANCISCO--(BUSINESS WIRE)--Levi Strauss & Co. (LS&Co.) today released its 2030 Water Strategy – Beyond the Blue, a new roadmap to reduce water use, improve water quality, and help suppliers and communities become more resilient to climate change. The strategy builds on LS&Co.'s legacy of water leadership and is an element of its Climate Transition Plan. “We know climate change is the existential challenge of our time—and water is where many of its impacts are felt most acutely,.

US holiday spending is expected to rise modestly this year, according to UBS analysts, who forecast a 1% year-over-year increase based on October survey data. Heading into the holiday quarter, the analysts favor ‘Buy'-rated On Holding, Deckers Outdoor Corp (NYSE:DECK), Gildan Activewear, Aritzia Inc (TSX:ATZ), Ralph Lauren Corp (NYSE:RL), Levi Strauss & Co (NYSE:LEVI), Amer Sports Inc (NYSE:AS), Birkenstock Holding PLC (NYSE:BIRK), TJX Companies Inc (NYSE:TJX), Burlington Stores Inc. (NYSE:BURL), PVH Corp. (NYSE:PVH), and Signet Jewelers Limited (NYSE:SIG).

Plenty of companies will likely boost prices to protect their margins.