Kroger

KR

Market cap $39.5B

Victor Smith Named SVP of Retail Divisions; Several Operating Unit Presidents Promoted to Key Divisions CINCINNATI, Jan. 13, 2026 /PRNewswire/ -- The Kroger Co. (NYSE: KR) today announced several appointments of experienced enterprise leaders to new retail roles and expanded responsibilities. "We are excited to promote several talented senior executives to key roles that will position Kroger for future success," said Ron Sargent, Kroger's Chairman and CEO.

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CINCINNATI, Jan. 13, 2026 /PRNewswire/ -- The Kroger Co. (NYSE: KR) today announced its top six food trends for 2026, predicting customer behaviors and anticipated popular products for the new year. Developed by Kroger's industry-leading team of food experts, the trend predictions offer a complete forecast of what customers will be craving in 2026.

Kroger (KR) reached $61.11 at the closing of the latest trading day, reflecting a +2.69% change compared to its last close.

Kroger will use Google Cloud new agentic platform, Gemini Enterprise for Customer Experience, to simplify and transform how customers shop and eat CINCINNATI and SUNNYVALE, Calif., Jan. 11, 2026 /PRNewswire/ -- The Kroger Co. (NYSE: KR) today announced an expanded relationship with Google Cloud.

Strategic Transaction Accelerates iHerb's U.S. Business and Solidifies Commitment to the Vitamins, Minerals and Supplements Category Strategic Transaction Accelerates iHerb's U.S. Business and Solidifies Commitment to the Vitamins, Minerals and Supplements Category

Retailer finalizes sale to iHerb CINCINNATI, Jan. 9, 2026 /PRNewswire/ -- The Kroger Co. (NYSE: KR) today announced the sale of its subsidiary, Vitacost.com, Inc., an eCommerce retailer of health and wellness products, to iHerb. The transaction closed on January 8.

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Customers can access household annual savings in retailer's Yearly Checkout feature CINCINNATI, Jan. 7, 2026 /PRNewswire/ -- The Kroger Co. (NYSE: KR) today shared that customers saved billions through discounts, promotions and everyday savings throughout 2025. With the Yearly Checkout feature, customers can view a personalized summary of their annual savings, shopping habits and grocery preferences.

Kroger is reiterated as a Buy, supported by solid financials, strong free cash flow, and robust digital/data-driven growth initiatives. KR maintains a $2.9 billion free cash flow guidance and recently authorized a new $2 billion in buybacks, reflecting management's confidence despite short-term headwinds. Significant eCommerce growth (+17% YoY) and expected digital profitability improvements position KR for long-term expansion, leveraging its 63 million-household data platform.