Kroger

KR

Market cap $36B

New survey finds Americans spend more than six hours each week on meal planning, grocery shopping, cooking and cleanup. CHICAGO, July 14, 2026 /PRNewswire/ -- Time is the new currency of wellness, and Americans are spending too much of it at the grocery store or in the kitchen.

KR is raising freshness standards and refining merchandising to strengthen customer loyalty and support long-term growth.

Engineer Beth Flippo uprooted her family in 2021, trading New Jersey for the rambling fields of Ohio, where she had been tapped to run a pilot program delivering groceries via drone for Kroger.

A fierce battle is emerging over how Americans shop for groceries—one-stop convenience versus deep discounts, regional loyalty versus national scale, full-service supermarkets versus small-scale efficiency. Two players are defining the fight: Kroger and Aldi.

An Agriculture Department official spoke last week with grocers including Walmart, Kroger and Albertsons, according to people familiar with the matter.

KR uses AI and loyalty data to strengthen its retail media platform, enabling smarter audience targeting and expanding advertising growth opportunities.

The collapse of the Albertsons mega-merger forced Kroger NYSE: KR into a severe reckoning. Antitrust regulators effectively shut the door on transformative coast-to-coast consolidation late last year, and the market aggressively punished the uncertainty.

Kroger said Wednesday it plans to buy regional grocer and pharmacy retailer Giant Eagle in a deal valued at $1.65 billion.

CINCINNATI, July 2, 2026 /PRNewswire/ -- The Kroger Co. (NYSE: KR) today announced Emilee De Martino will serve as its next Executive Vice President and Chief People Officer. De Martino succeeds Tim Massa, who announced he will be retiring September 18.

KR's $1.65B Giant Eagle acquisition expands its Midwestern footprint, adding $9B in sales and boosting growth across stores and digital channels.