HubSpotHUBS
About: HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.
Employees: 8,246
Fund manager confidence
Based on 2024 Q4 regulatory disclosures by fund managers ($100M+ AUM)
120% more first-time investments, than exits
New positions opened: 145 | Existing positions closed: 66
36% more capital invested
Capital invested by funds: $24.1B [Q3] → $32.9B (+$8.78B) [Q4]
12% more repeat investments, than reductions
Existing positions increased: 282 | Existing positions reduced: 251
9% more funds holding
Funds holding: 710 [Q3] → 776 (+66) [Q4]
2.72% more ownership
Funds ownership: 88.57% [Q3] → 91.29% (+2.72%) [Q4]
27% less funds holding in top 10
Funds holding in top 10: 11 [Q3] → 8 (-3) [Q4]
39% less call options, than puts
Call options by funds: $557M | Put options by funds: $905M
Research analyst outlook
23 Wall Street Analysts provided 1 year price targets over the past 3 months
23 analyst ratings
Scotiabank Nick Altmann 28% 1-year accuracy 5 / 18 met price target | 23%upside $750 | Sector Outperform Maintained | 24 Apr 2025 |
Piper Sandler Brent Bracelin 38% 1-year accuracy 47 / 125 met price target | 13%downside $535 | Neutral Maintained | 23 Apr 2025 |
Wells Fargo Michael Turrin 47% 1-year accuracy 46 / 98 met price target | 14%upside $700 | Overweight Maintained | 22 Apr 2025 |
Morgan Stanley Keith Weiss 38% 1-year accuracy 13 / 34 met price target | 8%upside $659 | Overweight Maintained | 16 Apr 2025 |
Truist Securities Terry Tillman 46% 1-year accuracy 23 / 50 met price target | 18%upside $720 | Buy Maintained | 16 Apr 2025 |
Financial journalist opinion
Based on 11 articles about HUBS published over the past 30 days









