Herc Holdings
About: Herc Holdings Inc is an equipment rental company that was spun out of Hertz Global in 2016. It is currently the equipment rental company (4% market share) in North America, after United Rentals and Sunbelt Rentals, with a fleet size of $6.4 billion. It serves commercial and residential construction customers, the environmental sector, industrial entities, and entertainment production companies. During much of its 50-year-plus history, the company has rented equipment such as aerial lifts to its customers for intermittent use. More recently, it has broadened its catalog to include a host of specialty items. Separately, Herc Holdings' prepares now to incorporate long-term rentals to industrial customers where Herc maintains its own staff at the customer site.
Employees: 7,600
Fund manager confidence
Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)
2.05% more ownership
Funds ownership: 96.73% [Q4 2024] → 98.77% (+2.05%) [Q1 2025]
8% more repeat investments, than reductions
Existing positions increased: 115 | Existing positions reduced: 106
9% less call options, than puts
Call options by funds: $22.1M | Put options by funds: $24.2M
6% less funds holding
Funds holding: 315 [Q4 2024] → 296 (-19) [Q1 2025]
19% less first-time investments, than exits
New positions opened: 51 | Existing positions closed: 63
27% less capital invested
Capital invested by funds: $5.2B [Q4 2024] → $3.78B (-$1.42B) [Q1 2025]
33% less funds holding in top 10
Funds holding in top 10: 6 [Q4 2024] → 4 (-2) [Q1 2025]
Research analyst outlook
5 Wall Street Analysts provided 1 year price targets over the past 3 months
5 analyst ratings
Barclays Adam Seiden | 40%upside $160 | Overweight Maintained | 24 Apr 2025 |
Goldman Sachs Jerry Revich | 28%upside $146 | Buy Maintained | 23 Apr 2025 |
Baird Mircea Dobre | 3%downside $110 | Neutral Maintained | 23 Apr 2025 |
JP Morgan Tami Zakaria | 23%upside $140 | Neutral Maintained | 14 Apr 2025 |
Citigroup Kyle Menges | 23%upside $140 | Buy Maintained | 8 Apr 2025 |
Financial journalist opinion
Based on 6 articles about HRI published over the past 30 days









