Herc Holdings
About: Herc Holdings is an equipment rental company that was spun out of Hertz Global in 2016. It is the third-largest player in North America, after United Rentals and Sunbelt Rentals, with an approximate 6% market share pro forma for its 2025 acquisition of H&E Equipment Services. It serves a similar mix of companies to its peers (industrial, commercial, and residential construction) from its 450 locations targeting the top 100 metropolitan markets in the US. Herc's rental fleet of approximately $7 billion is also similar in composition to its peer group in terms of equipment offered. The company is pursuing diversification by bundling and increasing specialty solutions for its customer base. Herc's portfolio skews toward local customers versus national accounts (60/40).
Employees: 7,600
Fund manager confidence
Based on 2025 Q2 regulatory disclosures by fund managers ($100M+ AUM)
48% more repeat investments, than reductions
Existing positions increased: 130 | Existing positions reduced: 88
18.26% more ownership
Funds ownership: 98.93% [Q1] → 117.18% (+18.26%) [Q2]
16% more capital invested
Capital invested by funds: $3.79B [Q1] → $4.4B (+$613M) [Q2]
4% less first-time investments, than exits
New positions opened: 51 | Existing positions closed: 53
3% less funds holding
Funds holding: 301 [Q1] → 293 (-8) [Q2]
25% less funds holding in top 10
Funds holding in top 10: 4 [Q1] → 3 (-1) [Q2]
71% less call options, than puts
Call options by funds: $9.41M | Put options by funds: $32.7M
Research analyst outlook
2 Wall Street Analysts provided 1 year price targets over the past 3 months
2 analyst ratings
Citigroup Kyle Menges | 9%upside $140 | Buy Maintained | 30 Jul 2025 |
Baird Mircea Dobre | 7%upside $137 | Neutral Maintained | 30 Jul 2025 |
Financial journalist opinion
Based on 7 articles about HRI published over the past 30 days
