Hasbro
HAS
Market cap $8.46B

60.62 USD

+0.66

1.10%

At close Mar 19, 4:00 PM EDT

After hours

60.62

+0.00

0.00%

1 day

1.10%

5 days

-1.75%

1 month

-0.85%

3 months

7.27%

6 months

-15.59%

Year to date

7.43%

1 year

11.52%

5 years

28.19%

10 years

-0.79%

About: Hasbro is a branded play company providing children and families around the world with entertainment offerings based on a world-class brand portfolio. From toys and games to television programming, motion pictures, and a licensing program, Hasbro reaches customers by leveraging its well-known brands such as Transformers, Nerf, and Magic: The Gathering. The firm acquired EOne in 2019, bolting on popular family properties like Peppa Pig and PJ Masks, and since has pruned noncore lines from the tie-up. Furthermore, the addition of Dungeons & Dragons Beyond in 2022, offers the firm access to 19 million digital tabletop players.

Employees: 4,985

Consumer Discretionary Games, Toys & Children’s Vehicles, Except Dolls & Bicycles

0

Funds holding %

of 7,372 funds

0

Analysts bullish %

of 4 analysts

Fund manager confidence

Based on 2024 Q4 regulatory filings by fund managers ($100M+ AUM)

33% more funds holding in top 10

Funds holding in top 10: 3 [Q3] → 4 (+1) [Q4]

10% more first-time investments, than exits

New positions opened: 95 | Existing positions closed: 86

4.75% more ownership

Funds ownership: 83.68% [Q3] → 88.42% (+4.75%) [Q4]

0% more funds holding

Funds holding: 597 [Q3] → 597 (+0) [Q4]

4% less repeat investments, than reductions

Existing positions increased: 203 | Existing positions reduced: 212

14% less call options, than puts

Call options by funds: $125M | Put options by funds: $145M

17% less capital invested

Capital invested by funds: $8.36B [Q3] → $6.9B (-$1.46B) [Q4]

See Fund Rankings

Research analyst outlook

4 Wall Street Analysts provided 1 year price targets over the past 3 months

Low target

$75

24%

upside

Avg. target

$80

31%

upside

High target

$84

39%

upside

4 analyst ratings

3 positive

75%

1 neutral

25%

0 negative

0%

DA Davidson Linda Bolton Weiser 25% 1-year accuracy 26 / 105 met price target	24%upside $75	Neutral Maintained	24 Feb 2025
Morgan Stanley Megan Alexander 45% 1-year accuracy 5 / 11 met price target	39%upside $84	Overweight Reiterated	21 Feb 2025
Roth MKM Eric Handler 79% 1-year accuracy 19 / 24 met price target	35%upside $82	Buy Maintained	21 Feb 2025
Stifel Drew Crum 38% 1-year accuracy 9 / 24 met price target	27%upside $77	Buy Maintained	3 Jan 2025

See Analyst Rankings

Financial journalist opinion

Based on 33 articles about HAS published over the past 30 days

Zacks Investment Research

2 Stocks to Keep an Eye on From Promising Toys & Games Industry

The Zacks Toys - Games - Hobbies industry benefits from robust demand for sports toys, fashion dolls and accessories, and STEM toys. Stocks like HAS and MAT are well-positioned at the moment.

2 Stocks to Keep an Eye on From Promising Toys & Games Industry

Zacks Investment Research

Hasbro (HAS) Ascends But Remains Behind Market: Some Facts to Note

In the latest trading session, Hasbro (HAS) closed at $59.79, marking a +0.83% move from the previous day.

Hasbro (HAS) Ascends But Remains Behind Market: Some Facts to Note

New China tariffs may mean higher toy prices, but Mattel and Hasbro are working to blunt the impact

Mattel and Hasbro may be forced to raise prices if President Donald Trump's 20% tariffs on imports from China remain in place, but both companies have mitigation strategies in place.

New China tariffs may mean higher toy prices, but Mattel and Hasbro are working to blunt the impact

Move Over, Kids. Hasbro Wants Adults to Play.

The toy and game company wants teens and adults to buy more of its products to boost growth as tariffs loom large over the industry.

Move Over, Kids. Hasbro Wants Adults to Play.

Zacks Investment Research

Is Hasbro (HAS) a Buy as Wall Street Analysts Look Optimistic?

Investors often turn to recommendations made by Wall Street analysts before making a Buy, Sell, or Hold decision about a stock. While media reports about rating changes by these brokerage-firm employed (or sell-side) analysts often affect a stock's price, do they really matter?

Is Hasbro (HAS) a Buy as Wall Street Analysts Look Optimistic?

Hasbro: Another Entry Point Has Appeared

I maintain a buy rating for Hasbro with a price target of $88, citing multiple growth catalysts and attractive valuation at 14x NTM PE. Cost savings initiatives are on track, with management raising the target to $1 billion by 2027, providing flexibility for growth investments. Risks include potential weak demand for new products and margin pressures from US tariffs on Chinese imports amidst a soft consumer spending environment.

Hasbro: Another Entry Point Has Appeared

Zacks Investment Research

Hasbro (HAS) Advances While Market Declines: Some Information for Investors

In the latest trading session, Hasbro (HAS) closed at $63.51, marking a +0.75% move from the previous day.

Hasbro (HAS) Advances While Market Declines: Some Information for Investors

Hasbro: Improving Economics, New Growth, And An Attractive Undervaluation

Hasbro's profitability has improved post-eOne divestiture, with 2024 being a mostly robust year for the firm despite a slight decline in revenues. The company enjoys a wide economic moat due to valuable intangible assets, cost advantages, and strong network effects, ensuring competitive resilience. Financial metrics show robust performance with high margins and efficient cash conversion, though core consumer product sales have weakened due to inflation.

Hasbro: Improving Economics, New Growth, And An Attractive Undervaluation

Hasbro Wins The Toy Foundation's 2025 Toy of the Year (TOTY) Award

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS), a leading games, IP and toy company, today announced that Transformers One Power Flip Optimus Prime (Orion Pax) – an action figure that converts between four different modes, inspired by the iconic character in Paramount Animation and Hasbro's Transformers One film – won the Action Figure of the Year award on February 28 at the TOTY Awards gala in New York City. "Receiving this TOTY win for Transformers is an incredible honor,” said.

Hasbro Wins The Toy Foundation's 2025 Toy of the Year (TOTY) Award

Hasbro Is 'Playing to Win' at 2025 Toy Fair® With a Slate of New Product Reveals, Entertainment Announcements and Premier Collaborations

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, a leading games, IP, and toy company, returns to the North American International Toy Fair® in New York (March 1-4, 2025) to reveal an extraordinary lineup of announcements. The trade show officially unveils new IPs like Nano-mals, a stylish new PLAY-DOH BARBIE collection from Hasbro's licensing collaboration with Mattel, all-new games like CONNECT 4 Frenzy, MONOPOLY App Banking, MONOPOLY Expansion Packs, MONOPOLY CLASSIC BOARD refresh, and REBOUNCE, al.

Hasbro Is 'Playing to Win' at 2025 Toy Fair® With a Slate of New Product Reveals, Entertainment Announcements and Premier Collaborations

See News Rankings

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