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88.76 USD
-0.54
0.6%
At close Updated Sep 17, 4:00 PM EDT
Pre-market
After hours
88.76
0.00
0%
1 day
-0.6%
5 days
-3.16%
1 month
-6.62%
3 months
6.34%
6 months
-4.85%
Year to date
6.98%
1 year
20.08%
5 years
-8.99%
10 years
14.78%
 

About: Hasbro is a branded play company providing children and families around the world with entertainment offerings based on a world-class brand portfolio. From toys and games to television programming, motion pictures, and a licensing program, Hasbro reaches customers by leveraging its well-known brands such as Transformers, Peppa Pig, and Magic: The Gathering. The firm acquired EOne in 2019, bolting on popular family properties like Peppa Pig and PJ Masks, and has since divested noncore lines from the tie-up. Furthermore, the addition of Dungeons & Dragons Beyond in 2022 offers the firm access to around 20 million digital tabletop players.

Employees: 4,520

News

Positive
Neutral
Negative
Sentiment 3-Months
Positive 56.9%
Neutral 29.3%
Negative 13.8%
Neutral
Zacks Investment Research
1 day ago
Hasbro (HAS) Registers a Bigger Fall Than the Market: Important Facts to Note
In the latest trading session, Hasbro (HAS) closed at $89.3, marking a -1.01% move from the previous day.
Hasbro (HAS) Registers a Bigger Fall Than the Market: Important Facts to Note
Neutral
Zacks Investment Research
9 days ago
Hasbro (HAS) Sees a More Significant Dip Than Broader Market: Some Facts to Know
Hasbro (HAS) closed at $90.31 in the latest trading session, marking a -2.4% move from the prior day.
Hasbro (HAS) Sees a More Significant Dip Than Broader Market: Some Facts to Know
Positive
Seeking Alpha
9 days ago
Hasbro: Magic Can Change What Investors Pay For The Whole Business
Hasbro (HAS) is rated Buy, driven by Magic: The Gathering's recurring revenue and robust gaming segment growth. Wizards of the Coast and Digital Gaming revenue grew 27%, supporting a projected 12% segment growth and 25.5–27% operating margins. My $130 price target (18x forward EPS) implies 40% upside, reflecting HAS's transition toward higher-margin, franchise-driven earnings.
Hasbro: Magic Can Change What Investors Pay For The Whole Business
Positive
Zacks Investment Research
17 days ago
Hasbro Stock Gains Nearly 11% in 3 Months: Is More Growth Ahead?
HAS' Magic momentum, cost savings and raised 2026 outlook support growth, but tariffs, digital impairment and cyber costs temper upside.
Hasbro Stock Gains Nearly 11% in 3 Months: Is More Growth Ahead?
Positive
Forbes
22 days ago
Upper Deck Debuts Transformers 40th Anniversary Card Set To Kick Off New Hasbro Partnership
Upper Deck and Hasbro (NASDAQ: HAS) are entering into a multiyear global licensing partnership to produce trading cards and tabletop games around iconic IPs including Transformers, GI Joe, Power Rangers, M.A.S.K. and Jem and the Holograms, according to an announcement from the companies today.
Upper Deck Debuts Transformers 40th Anniversary Card Set To Kick Off New Hasbro Partnership
Positive
Zacks Investment Research
28 days ago
Why Is Hasbro (HAS) Up 4.8% Since Last Earnings Report?
Hasbro (HAS) reported earnings 30 days ago. What's next for the stock?
Why Is Hasbro (HAS) Up 4.8% Since Last Earnings Report?
Positive
Zacks Investment Research
28 days ago
Hasbro MAGIC Business Is Booming: Can Marvel and Hobbit Extend Growth?
HAS' MAGIC business is booming, with Marvel driving record growth and Hobbit offering another catalyst for Wizards' momentum.
Hasbro MAGIC Business Is Booming: Can Marvel and Hobbit Extend Growth?
Positive
Zacks Investment Research
29 days ago
Wall Street Analysts Think Hasbro (HAS) Is a Good Investment: Is It?
Investors often turn to recommendations made by Wall Street analysts before making a Buy, Sell, or Hold decision about a stock. While media reports about rating changes by these brokerage-firm employed (or sell-side) analysts often affect a stock's price, do they really matter?
Wall Street Analysts Think Hasbro (HAS) Is a Good Investment: Is It?
Positive
Zacks Investment Research
1 month ago
Hasbro (HAS) Upgraded to Buy: Here's What You Should Know
Hasbro (HAS) has been upgraded to a Zacks Rank #2 (Buy), reflecting growing optimism about the company's earnings prospects. This might drive the stock higher in the near term.
Hasbro (HAS) Upgraded to Buy: Here's What You Should Know
Negative
The Motley Fool
1 month ago
Hasbro Exec Rolled a "1" on Video Games -- and Lost His Job
Hasbro reported terrific earnings last month -- then seemingly ushered Wizards of the Coast President John Hight to the exits after canceling "several" of his video games. But Hight's Wizards of the Coast division was responsible for most of Hasbro's growth.
Hasbro Exec Rolled a "1" on Video Games -- and Lost His Job
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