Hasbro
HAS
Market cap $9.5B

67.81 USD

-1.69

2.43%

At close Jun 13, 4:00 PM EDT

After hours

67.81

+0.00

0.00%

1 day

-2.43%

5 days

1.92%

1 month

3.01%

3 months

14.35%

6 months

9.80%

Year to date

20.17%

1 year

16.87%

5 years

-10.20%

10 years

-6.97%

About: Hasbro is a branded play company providing children and families around the world with entertainment offerings based on a world-class brand portfolio. From toys and games to television programming, motion pictures, and a licensing program, Hasbro reaches customers by leveraging its well-known brands such as Transformers, Nerf, and Magic: The Gathering. The firm acquired EOne in 2019, bolting on popular family properties like Peppa Pig and PJ Masks, and since has divested noncore lines from the tie-up. Furthermore, the addition of Dungeons & Dragons Beyond in 2022, offers the firm access to 19 million digital tabletop players.

Employees: 4,985

Consumer Discretionary Leisure

0

Funds holding %

of 7,296 funds

0

Analysts bullish %

of 3 analysts

Fund manager confidence

Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)

37% more first-time investments, than exits

New positions opened: 97 | Existing positions closed: 71

22% more repeat investments, than reductions

Existing positions increased: 235 | Existing positions reduced: 192

11% more call options, than puts

Call options by funds: $120M | Put options by funds: $108M

6% more capital invested

Capital invested by funds: $6.9B [Q4 2024] → $7.29B (+$386M) [Q1 2025]

3% more funds holding

Funds holding: 599 [Q4 2024] → 617 (+18) [Q1 2025]

0% more funds holding in top 10

Funds holding in top 10: 4 [Q4 2024] → 4 (+0) [Q1 2025]

3.39% less ownership

Funds ownership: 88.43% [Q4 2024] → 85.05% (-3.39%) [Q1 2025]

See Fund Rankings

Research analyst outlook

3 Wall Street Analysts provided 1 year price targets over the past 3 months

Low target

$72

6%

upside

Avg. target

$75

10%

upside

High target

$77

14%

upside

3 analyst ratings

2 positive

67%

1 neutral

33%

0 negative

0%

Morgan Stanley Megan Alexander	14%upside $77	Overweight Maintained	29 May 2025
DA Davidson	11%upside $75	Neutral Assumed	15 May 2025
Citigroup James Hardiman	6%upside $72	Buy Upgraded	25 Apr 2025

See Analyst Rankings

Financial journalist opinion

Based on 6 articles about HAS published over the past 30 days

Zacks Investment Research

Hasbro (HAS) Sees a More Significant Dip Than Broader Market: Some Facts to Know

The latest trading day saw Hasbro (HAS) settling at $67.81, representing a -2.43% change from its previous close.

Hasbro (HAS) Sees a More Significant Dip Than Broader Market: Some Facts to Know

Hasbro Celebrates International Day of Play with Global Initiatives to Expand Access to Play

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS), a leading games, IP and toy company, is proud to celebrate the second annual International Day of Play (IDOP) on June 11, 2025. Through an epic new family-friendly DUNGEONS & DRAGONS adventure and meaningful community partnerships, Hasbro is bringing more ways to play to children, fans and families around the world. Recognized globally as a day to elevate play to the world stage, IDOP advocates for increased time, space, and qual.

Hasbro Celebrates International Day of Play with Global Initiatives to Expand Access to Play

Zacks Investment Research

3 Toys & Games Stocks to Keep an Eye on Amid Rising US Sales

The Zacks Toys - Games - Hobbies industry benefits from robust demand for sports toys, fashion dolls and accessories, and STEM toys. Stocks like HAS, MAT and JAKK are well-positioned at the moment.

3 Toys & Games Stocks to Keep an Eye on Amid Rising US Sales

Zacks Investment Research

Hasbro (HAS) Sees a More Significant Dip Than Broader Market: Some Facts to Know

In the latest trading session, Hasbro (HAS) closed at $66.71, marking a -0.13% move from the previous day.

Hasbro (HAS) Sees a More Significant Dip Than Broader Market: Some Facts to Know

Zacks Investment Research

Here's Why Hasbro (HAS) is a Strong Value Stock

Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

Here's Why Hasbro (HAS) is a Strong Value Stock

Zacks Investment Research

Here's Why Investors Should Retain Hasbro Stock in Their Portfolio

HAS emphasizes MAGIC: The Gathering, cost cuts and Disney ties, to drive growth. Yet, macro uncertainty and tariff risks cloud the outlook.

Here's Why Investors Should Retain Hasbro Stock in Their Portfolio

Hasbro CFO/COO Gina Goetter says Magic and D&D fans are shaping product strategy in real time. $HAS

Hasbro CFO/COO Gina Goetter says Magic and D&D fans are shaping product strategy in real time.

Hasbro CFO/COO Gina Goetter says Magic and D&D fans are shaping product strategy in real time. $HAS

Business Insider

145% vs. 30%: Hasbro exec breaks down how the 'pleasant surprise' of Monday's China deal changed the company's plans

A Hasbro exec said the company's plans drastically changed after tariffs on China were paused. She said the company halted pricing changes and plans to halt some production entirely.

145% vs. 30%: Hasbro exec breaks down how the 'pleasant surprise' of Monday's China deal changed the company's plans

60% of Hasbro's toy sales come from adult collectors & franchise fans in the "kidult" economy. $HAS

60% of Hasbro's toy sales come from adult collectors & franchise fans in the "kidult" economy. $HAS

60% of Hasbro's toy sales come from adult collectors & franchise fans in the "kidult" economy. $HAS

Tariffs, Toys, and the Kidult Takeover with Hasbro

On the latest episode of After Earnings, we spoke with Hasbro CFO and COO Gina Goetter about how the company is navigating tariff pressure, why 60% of toy sales now come from adults, and how Hasbro's billion-dollar Magic: The Gathering franchise is driving growth. $HAS

Tariffs, Toys, and the Kidult Takeover with Hasbro

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