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Alphabet (Google) Class C

4,091 hedge funds and large institutions have $547B invested in Alphabet (Google) Class C in 2024 Q3 according to their latest regulatory filings, with 152 funds opening new positions, 1,619 increasing their positions, 1,729 reducing their positions, and 121 closing their positions.

New
Increased
Maintained
Reduced
Closed

26% more first-time investments, than exits

New positions opened: 152 | Existing positions closed: 121

2% more call options, than puts

Call options by funds: $8.8B | Put options by funds: $8.59B

0% less funds holding

Funds holding: 4,1054,091 (-14)

0.59% less ownership

Funds ownership: 59.21%58.62% (-0.59%)

6% less repeat investments, than reductions

Existing positions increased: 1,619 | Existing positions reduced: 1,729

10% less capital invested

Capital invested by funds: $611B → $547B (-$63.9B)

18% less funds holding in top 10

Funds holding in top 10: 874718 (-156)

Holders
4,091
Holders Change
-14
Holders Change %
-0.34%
% of All Funds
58.72%
Holding in Top 10
718
Holding in Top 10 Change
-156
Holding in Top 10 Change %
-17.85%
% of All Funds
10.31%
New
152
Increased
1,619
Reduced
1,729
Closed
121
Calls
$8.8B
Puts
$8.59B
Net Calls
+$214M
Net Calls Change
-$453M
Name Holding Trade Value Shares
Change
Change in
Stake
AFG
2001
Allegheny Financial Group
Pennsylvania
$2.71M +$677 +4 +0%
FA
2002
Fiduciary Alliance
South Carolina
$2.71M +$1.46M +8,607 +113%
ACGA
2003
Atlanta Consulting Group Advisors
Georgia
$2.71M +$715K +4,223 +35%
MWM
2004
Modern Wealth Management
Kansas
$2.71M +$331K +1,954 +14%
CAM
2005
Covenant Asset Management
New Jersey
$2.71M
CMANY
2006
Capital Management Associates (New York)
New York
$2.7M
CFP
2007
Cascade Financial Partners
California
$2.7M +$60.9K +360 +2%
HAS
2008
HBW Advisory Services
California
$2.69M +$183K +1,081 +7%
WWP
2009
Waypoint Wealth Partners
California
$2.69M +$758K +4,481 +39%
CWG
2010
Cornerstone Wealth Group
North Carolina
$2.69M +$96.5K +570 +4%
HA
2011
Herold Advisors
New York
$2.68M -$33.5K -198 -1%
LNWTC
2012
Laird Norton Wetherby Trust Company
Washington
$2.68M
LP
2013
LMR Partners
United Kingdom
$2.67M +$2.71M +15,993 New
FPWM
2014
FSB Premier Wealth Management
Iowa
$2.67M +$421K +2,489 +18%
GCA
2015
Greenwood Capital Associates
South Carolina
$2.67M
IIM
2016
Ipswich Investment Management
Massachusetts
$2.67M -$4.23K -25 -0.2%
FHC
2017
First Heartland Consultants
Missouri
$2.67M -$841K -4,970 -24%
OFA
2018
Oak Family Advisors
Illinois
$2.66M -$155K -915 -5%
OS
2019
Objectivity Squared
South Carolina
$2.66M +$38.1K +225 +1%
RPCONE
2020
Retirement Planning Company of New England
Rhode Island
$2.66M -$69.4K -410 -3%
OWM
2021
Opes Wealth Management
California
$2.66M +$576K +3,404 +27%
TFGT
2022
TS Financial Group (TSFG)
Illinois
$2.66M +$39.4K +233 +1%
RWMG
2023
Redwood Wealth Management Group
New Jersey
$2.65M -$13.5K -80 -0.5%
VFA
2024
Voya Financial Advisors
Connecticut
$2.64M -$430K -2,539 -14%
NCM
2025
Northside Capital Management
Oregon
$2.64M +$169 +1 +0%

GOOG Hedge Fund Activity: Q3 2024 in Review

4,091 of the 6,967 institutional investors tracked by Wall St. Rank reported a position in Alphabet (Google) Class C (GOOG) for Q3 2024, worth a combined $547B — down 10% from $611B a quarter earlier.

Buyers outnumbered sellers: 152 funds opened new GOOG positions and 121 closed out — a net gain of 31 holders — while 1,619 added to existing stakes and 1,729 trimmed.

The largest buyer was Fidelity Investments, adding an estimated $957M. The largest seller was GQG Partners, cutting an estimated $1.64B.

  • 4,091 institutional investors held Alphabet (Google) Class C (GOOG) as of Q3 2024, down from 4,105 in Q2 2024.
  • Funds reported $547B of Alphabet (Google) Class C stock for Q3 2024, down 10% quarter-over-quarter.
  • 152 funds opened new Alphabet (Google) Class C positions in Q3 2024 and 121 closed out, a net change of +31 holders.
  • The largest Alphabet (Google) Class C buyer in Q3 2024 was Fidelity Investments, an estimated $957M added.
  • The largest Alphabet (Google) Class C seller in Q3 2024 was GQG Partners, an estimated $1.64B sold.

Based on aggregated 13F filings for Q3 2024.