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Alphabet (Google) Class C

3,101 hedge funds and large institutions have $526B invested in Alphabet (Google) Class C in 2021 Q2 according to their latest regulatory filings, with 179 funds opening new positions, 1,049 increasing their positions, 1,335 reducing their positions, and 84 closing their positions.

New
Increased
Maintained
Reduced
Closed

113% more first-time investments, than exits

New positions opened: 179 | Existing positions closed: 84

30% more call options, than puts

Call options by funds: $26.2B | Put options by funds: $20.1B

19% more capital invested

Capital invested by funds: $442B → $526B (+$83.2B)

12% more funds holding in top 10

Funds holding in top 10: 693773 (+80)

2% more funds holding

Funds holding: 3,0423,101 (+59)

21% less repeat investments, than reductions

Existing positions increased: 1,049 | Existing positions reduced: 1,335

22.84% less ownership

Funds ownership: 1,325.82%1,302.98% (-23%)

Holders
3,101
Holders Change
+59
Holders Change %
+1.94%
% of All Funds
53.97%
Holding in Top 10
773
Holding in Top 10 Change
+80
Holding in Top 10 Change %
+11.54%
% of All Funds
13.45%
New
179
Increased
1,049
Reduced
1,335
Closed
84
Calls
$26.2B
Puts
$20.1B
Net Calls
+$6.04B
Net Calls Change
+$6.16B
Name Holding Trade Value Shares
Change
Change in
Stake
SSW
2001
Smith Shellnut Wilson
Mississippi
$1.4M +$71.5K +600 +6%
MCM
2002
Marathon Capital Management
Maryland
$1.4M -$11.9K -100 -0.9%
WWP
2003
Waypoint Wealth Partners
California
$1.4M +$374K +3,140 +39%
APP
2004
Avantax Planning Partners
Iowa
$1.39M +$64.4K +540 +5%
EHWM
2005
Eads & Heald Wealth Management
Georgia
$1.39M -$205K -1,720 -13%
GLA
2006
Good Life Advisors
Pennsylvania
$1.39M -$105K -880 -7%
MC
2007
Mathes Company
New York
$1.39M -$14.3K -120 -1%
AF
2008
Allworth Financial
California
$1.38M +$112K +940 +9%
CAM
2009
Cidel Asset Management
Ontario, Canada
$1.38M -$4.77K -40 -0.4%
KFP
2010
KB Financial Partners
New Jersey
$1.38M -$102K -860 -7%
BSA
2011
Bull Street Advisors
Georgia
$1.38M -$47.7K -400 -4%
NAS
2012
Nicolet Advisory Services
Wisconsin
$1.38M -$21.5K -180 -2%
TPA
2013
Trivium Point Advisory
Connecticut
$1.38M +$133K +1,120 +11%
FA
2014
FMA Advisory
Pennsylvania
$1.37M +$26.2K +220 +2%
ACM
2015
Alta Capital Management
Utah
$1.37M -$119K -1,000 -8%
OF
2016
Outfitter Financial
Maine
$1.37M -$52.4K -440 -4%
EWM
2017
Elmwood Wealth Management
California
$1.37M
SG
2018
StoneX Group
New York
$1.36M -$243K -2,040 -16%
PCG
2019
Private Capital Group
Connecticut
$1.36M -$131K -1,100 -9%
HIP
2020
HUB Investment Partners
Texas
$1.36M -$310K -2,600 -19%
BCA
2021
Bay Colony Advisors
Massachusetts
$1.36M +$117K +980 +10%
ED
2022
Exane Derivatives
France
$1.36M +$157K +1,320 +15%
JA
2023
JVL Associates
Michigan
$1.36M +$16.7K +140 +1%
AWA
2024
Arete Wealth Advisors
Illinois
$1.36M -$42.9K -360 -2%
NCM
2025
Northside Capital Management
Oregon
$1.36M

GOOG Hedge Fund Activity: Q2 2021 in Review

3,101 of the 5,746 institutional investors tracked by Wall St. Rank reported a position in Alphabet (Google) Class C (GOOG) for Q2 2021, worth a combined $526B — up 19% from $442B a quarter earlier.

Buyers outnumbered sellers: 179 funds opened new GOOG positions and 84 closed out — a net gain of 95 holders — while 1,049 added to existing stakes and 1,335 trimmed.

The largest buyer was T. Rowe Price Associates, adding an estimated $1.69B. The largest seller was Financial Perspectives, cutting an estimated $6.17B.

  • 3,101 institutional investors held Alphabet (Google) Class C (GOOG) as of Q2 2021, up from 3,042 in Q1 2021.
  • Funds reported $526B of Alphabet (Google) Class C stock for Q2 2021, up 19% quarter-over-quarter.
  • 179 funds opened new Alphabet (Google) Class C positions in Q2 2021 and 84 closed out, a net change of +95 holders.
  • The largest Alphabet (Google) Class C buyer in Q2 2021 was T. Rowe Price Associates, an estimated $1.69B added.
  • The largest Alphabet (Google) Class C seller in Q2 2021 was Financial Perspectives, an estimated $6.17B sold.

Based on aggregated 13F filings for Q2 2021.