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Nicolet Advisory Services’s Alphabet (Google) Class C GOOG Stock Holding History

Nicolet Advisory Services’s Portfolio GOOG Stock Details GOOG Fund Activity
Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake 		Trade Value Portfolio Weight Portfolio Position
2025
Q4 		$11.2M Buy
33,704
+10,156
+43% +$2.91M 0.76% 27
2025
Q3 		$5.82M Buy
23,548
+1,442
+7% +$303K 0.45% 38
2025
Q2 		$4.2M Buy
22,106
+137
+0.6% +$22.6K 0.36% 42
2025
Q1 		$3.41M Buy
21,969
+1,680
+8% +$308K 0.34% 45
2024
Q4 		$3.92M Sell
20,289
-80
-0.4% -$14.1K 0.36% 42
2024
Q3 		$3.41M Buy
20,369
+1,618
+9% +$274K 0.32% 47
2024
Q2 		$3.61M Buy
18,751
+494
+3% +$84K 0.35% 43
2024
Q1 		$2.89M Sell
18,257
-431
-2% -$62.2K 0.29% 46
2023
Q4 		$2.57M Sell
18,688
-2,588
-12% -$351K 0.28% 49
2023
Q3 		$2.9M Buy
21,276
+2,261
+12% +$294K 0.32% 50
2023
Q2 		$2.3M Buy
19,015
+386
+2% +$44.7K 0.25% 53
2023
Q1 		$2.03M Buy
18,629
+1,185
+7% +$114K 0.23% 53
2022
Q4 		$1.61M Buy
17,444
+5,004
+40% +$478K 0.21% 55
2022
Q3 		$1.23M Hold
12,440
– – 0.2% 49
2022
Q2 		$1.48M Buy
12,440
+500
+4% +$59.1K 0.22% 45
2022
Q1 		$1.6M Buy
11,940
+940
+9% +$128K 0.21% 48
2021
Q4 		$1.59M Sell
11,000
-160
-1% -$23.1K 0.2% 51
2021
Q3 		$1.49M Buy
11,160
+160
+1% +$22.1K 0.19% 53
2021
Q2 		$1.38M Sell
11,000
-180
-2% -$21.5K 0.18% 54
2021
Q1 		$1.16M Buy
11,180
+180
+2% +$17.9K 0.16% 57
2020
Q4 		$964K Buy
11,000
+80
+0.7% +$6.75K 0.14% 65
2020
Q3 		$802K Sell
10,920
-5,500
-33% -$420K 0.12% 70
2020
Q2 		$1.16M Buy
16,420
+20
+0.1% +$1.35K 0.18% 67
2020
Q1 		$954K Buy
16,400
+7,400
+82% +$502K 0.17% 73
2019
Q4 		$602K Hold
9,000
– – 0.09% 86
2019
Q3 		$549K Buy
9,000
+140
+2% +$8.28K 0.08% 88
2019
Q2 		$479K Buy
8,860
+60
+0.7% +$3.46K 0.07% 88
2019
Q1 		$516K Buy
+8,800
New +$494K 0.09% 81

Other funds holding GOOG

Vanguard Group
Vanguard Group Malvern, Pennsylvania $6.9T AUM 27.45% 1-Year Est. Return
BlackRock
BlackRock New York $5.72T AUM 30.48% 1-Year Est. Return
JSC
J. Stern & Co London, United Kingdom $1.03B AUM 20.71% 1-Year Est. Return
State Street
State Street Boston, Massachusetts $2.9T AUM 29.55% 1-Year Est. Return
Fidelity Investments
Fidelity Investments Boston, Massachusetts $1.9T AUM 41.92% 1-Year Est. Return
Geode Capital Management
Geode Capital Management Boston, Massachusetts $1.61T AUM 30.72% 1-Year Est. Return
JP Morgan Chase
JP Morgan Chase New York $1.56T AUM 27.86% 1-Year Est. Return
Capital International Investors
Capital International Investors Los Angeles, California $427B AUM 29.17% 1-Year Est. Return
Morgan Stanley
Morgan Stanley New York $1.66T AUM 25.57% 1-Year Est. Return
T. Rowe Price Associates
T. Rowe Price Associates Baltimore, Maryland $865B AUM 30.76% 1-Year Est. Return

Nicolet Advisory Services's GOOG Position: Q4 2025 in Review

Nicolet Advisory Services increased its Alphabet (Google) Class C (GOOG) stake by 43% in Q4 2025, buying an estimated $2.91M and bringing the position to 33,704 shares worth $11.2M. The position accounts for 0.76% of the portfolio, ranked #27.

Nicolet Advisory Services first reported a position in GOOG in Q1 2019 and has held it in 28 quarters since. 5,159 funds tracked by Wall St. Rank hold GOOG as of Q4 2025.

  • Nicolet Advisory Services held 33,704 shares of Alphabet (Google) Class C worth $11.2M as of Q4 2025.
  • Nicolet Advisory Services bought 10,156 Alphabet (Google) Class C shares in Q4 2025, an estimated $2.91M.
  • Alphabet (Google) Class C made up 0.76% of Nicolet Advisory Services's portfolio in Q4 2025, its #27 holding.
  • Nicolet Advisory Services first reported a position in Alphabet (Google) Class C in Q1 2019 and has held it in 28 quarters since.
  • 5,159 funds tracked by Wall St. Rank held Alphabet (Google) Class C as of Q4 2025.

Based on Nicolet Advisory Services's 13F filing for Q4 2025, filed 13 Feb 2026.