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Alphabet (Google) Class C

3,042 hedge funds and large institutions have $442B invested in Alphabet (Google) Class C in 2021 Q1 according to their latest regulatory filings, with 202 funds opening new positions, 1,039 increasing their positions, 1,337 reducing their positions, and 78 closing their positions.

New
Increased
Maintained
Reduced
Closed

159% more first-time investments, than exits

New positions opened: 202 | Existing positions closed: 78

16% more funds holding in top 10

Funds holding in top 10: 598693 (+95)

15% more capital invested

Capital invested by funds: $383B → $442B (+$59B)

7.94% more ownership

Funds ownership: 1,317.88%1,325.82% (+7.9%)

3% more funds holding

Funds holding: 2,9533,042 (+89)

1% less call options, than puts

Call options by funds: $12.9B | Put options by funds: $13B

22% less repeat investments, than reductions

Existing positions increased: 1,039 | Existing positions reduced: 1,337

Holders
3,042
Holders Change
+89
Holders Change %
+3.01%
% of All Funds
53.41%
Holding in Top 10
693
Holding in Top 10 Change
+95
Holding in Top 10 Change %
+15.89%
% of All Funds
12.17%
New
202
Increased
1,039
Reduced
1,337
Closed
78
Calls
$12.9B
Puts
$13B
Net Calls
-$114M
Net Calls Change
-$2.48B
Name Holding Trade Value Shares
Change
Change in
Stake
PPSG
2001
Princeton Portfolio Strategies Group
New Jersey
$1.19M -$131K -1,320 -10%
WCFA
2002
Walkner Condon Financial Advisors
Wisconsin
$1.19M +$1.98K +20 +0.2%
RA
2003
Rational Advisors
New York
$1.19M +$1.14M +11,500 New
NP
2004
NorthRock Partners
Minnesota
$1.18M -$37.7K -380 -3%
GWM
2005
Greenhouse Wealth Management
Connecticut
$1.18M
BSA
2006
Bull Street Advisors
Georgia
$1.18M +$7.94K +80 +0.7%
CAGAS
2007
Capital Advisory Group Advisory Services
Minnesota
$1.18M +$234K +2,360 +26%
WA
2008
Wealth Architects
California
$1.18M +$45.6K +460 +4%
OF
2009
Outfitter Financial
Maine
$1.17M -$31.7K -320 -3%
FNT
2010
First National Trust
Pennsylvania
$1.17M +$35.7K +360 +3%
GSWM
2011
Golden State Wealth Management
California
$1.17M -$365K -3,680 -25%
MMG
2012
Monetary Management Group
Missouri
$1.17M
TIAM2
2013
Tru Independence Asset Management 2
Oregon
$1.17M -$23.8K -240 -2%
FMTC
2014
Farmers & Merchants Trust Company
California
$1.16M
MCM
2015
Marathon Capital Management
Maryland
$1.16M +$59.5K +600 +6%
EWA
2016
Encompass Wealth Advisors
Oregon
$1.16M +$198K +2,000 +25%
MC
2017
Mathes Company
New York
$1.16M
NAS
2018
Nicolet Advisory Services
Wisconsin
$1.16M +$17.9K +180 +2%
AJ
2019
Ashburton (Jersey)
Jersey
$1.15M -$3.28M -33,060 -13%
WIM
2020
Westside Investment Management
California
$1.15M -$59.5K -600 -2%
AW
2021
ACG Wealth
Georgia
$1.15M -$405K -4,080 -27%
LFA
2022
Legacy Financial Advisors
Kentucky
$1.15M +$141K +1,420 +15%
CAM
2023
Cidel Asset Management
Ontario, Canada
$1.15M +$17.9K +180 +2%
MW
2024
Marcum Wealth
Ohio
$1.13M +$482K +4,860 +80%
MFP
2025
Meridian Financial Partners
Virginia
$1.13M +$79.4K +800 +9%

GOOG Hedge Fund Activity: Q1 2021 in Review

3,042 of the 5,696 institutional investors tracked by Wall St. Rank reported a position in Alphabet (Google) Class C (GOOG) for Q1 2021, worth a combined $442B — up 15% from $383B a quarter earlier.

Buyers outnumbered sellers: 202 funds opened new GOOG positions and 78 closed out — a net gain of 124 holders — while 1,039 added to existing stakes and 1,337 trimmed.

The largest buyer was Financial Perspectives, adding an estimated $5.14B. The largest seller was Baillie Gifford & Co, cutting an estimated $1.34B.

  • 3,042 institutional investors held Alphabet (Google) Class C (GOOG) as of Q1 2021, up from 2,953 in Q4 2020.
  • Funds reported $442B of Alphabet (Google) Class C stock for Q1 2021, up 15% quarter-over-quarter.
  • 202 funds opened new Alphabet (Google) Class C positions in Q1 2021 and 78 closed out, a net change of +124 holders.
  • The largest Alphabet (Google) Class C buyer in Q1 2021 was Financial Perspectives, an estimated $5.14B added.
  • The largest Alphabet (Google) Class C seller in Q1 2021 was Baillie Gifford & Co, an estimated $1.34B sold.

Based on aggregated 13F filings for Q1 2021.